For Episode 6 of Looking Outside we invite thought leader, Maneesh Kaushik on the show, Insights and Trend lead at PepsiCo. Today we’re looking outside insights.
Maneesh outlines how he breaks apart conventional thinking used in business to understand humans of today and showcases how his team pushes to the human of tomorrow.
Jo and Maneesh discuss the transformation that has taken place in the Insights field over the last two decades as the environment around the consumer changed. And how the expectation of someone unpicking those human insights requires a foray into unfamiliar and unbiased new places.
Both champions for foresight, Maneesh and Jo also explore the challenges and opportunities for foresight methods to push business outside the comfort zone.
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To look beyond the familiar, Maneesh recommends diversifying your podcast playlist, with things like the Prof G Pod with Scott Galloway and the Global BBC Podcast, particularly when they dive into interesting cultural topics.
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Maneesh leads Foresights, Trends and Demand insights capabilities for PepsiCo globally. Maneesh is a senior leader who leverages 22 years of experience across Insights & Strategy to drive business growth. He has a global remit spanning across key markets in US, Europe, Middle East, Asia, LATAM & China. He is an industry Thought Leader, speaking at Cannes Lions 2018 on "Social Prediction: Understanding What Consumers Want”.
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Looking Outside is new podcast dedicated to exploring fresh perspectives of familiar business topics. With each episode we’ll hear from some of the most influential and original thinkers.
The show is hosted by Joanna Lepore. Jo has been marketing and innovating inside of the consumer goods space for over a decade. Previously a marketer in Australia she recently moved to the United States to head up strategic foresight for Mars Wrigley North America. Jo follows her curiosity, seeking out fresh perspectives by looking outside her market, industry and field of knowledge. Starting 2022 she’s taking some of her friends alongside some of the most inspiring industry leaders to explore more of this in the Looking Outside podcast.
Find out more about Jo & Looking Outside at www.looking-outside.com.
Connect with Jo and join the Looking Outside community on LinkedIn.
Check out Jo’s foresight podcast Future Imagined (produced for Mars Wrigley).
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Looking Outside is created by Joanna Lepore. All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2022.
OBOY and Brent Wood music features in Episode 6, via Soundstripe.
