Dr Alexander McWilliam, founder of Improv4Business, joins Shiv in his final episode as host of Sales Signals to unpack why traditional sales presentation training falls flat, and what improv can teach sales teams about handling pressure. From reframing pitches around what the audience actually wants to building the skill of thinking on your feet like a muscle in the gym, this episode covers how sales professionals can stay authentic, adaptable and confident once the script runs out.