Is your goal to build a business that brings in $1 million each year? I used to be that entrepreneur, too, but something’s changed. Even though I always feel some vulnerability in sharing the ups and downs of entrepreneurship, I find joy and feel a sense of responsibility in being honest about my journey in building STC with the simple hope to inspire others. I’m sharing five realizations about why I don’t have that same goal anymore. Join me for this solo session!

You’ll Learn:

• Five realizations that came to me about striving to build a $1 million/year business:
• I can’t build a lifestyle business and a high-revenue one. It is OK to choose to optimize lifestyle over revenue.
• I don’t actually need that much money. Living a life congruent with my values is more important to me. 
• More growth equals more complexity. Entrepreneurial growth brings me more stress and anxiety, and it is OK to want simplicity.  
• My self-worth is not tied to a number, even though excellence has always been my calling card. Being excellent all the time is exhausting.
• I had to redefine what success means to me, and it is no longer purely financial. Winning at what I do is not tied to revenue. 
• Practical aspects of my entrepreneurial journey around income, expenses, taxes, charitable giving, and living a healthy and holistic life
• Why each product you launch and market costs energy and effort
• Why it’s important to me to grow less in my business so I have more time to be the husband, father, friend, and person I want to be in the world
• How capping business growth causes the pressure needed to optimize and accomplish new goals in the future

Mentioned in this episode: 

Dr. Ali Abdaal on YouTube: "How I Failed in 2022"

The Old Man & the Three podcast by JJ Redick

The Healthcasters Course

Mentioned in this episode:

Course Creator Starter Kit

I know that many of us are thinking and planning for the upcoming year. If an online course is on your radar, I want to encourage you to download our free online course starter kit. It's a seven-day email course that will help you validate your course idea. Now, it's going to be 10 years for me as a course creator next year, and the validation part is the most important part of an online course. You can download it over at coursecreatorstarterkit.com.

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