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Reframing the Way We See Cats with Frame Your Feline
Episode 53 • Bonus Episode • 30th January 2026 • Animal Posse • Unwanted Feline Organization
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Dixie:

Welcome to Animal Posse, the podcast dedicated to the

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people and rescues making a

difference in the lives of animals.

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Today we are gonna be focusing

on cats as works of art.

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So I would like to welcome Kristina Hughes

and Brian Vermeire with Frame Your Feline.

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How are y'all doing?

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Kristina: We're doing great.

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Thank you.

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Doing good.

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Dixie: I am super excited

to talk about this.

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Because I did not know that this existed.

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And Kristina, when you reached

out to me, I went and looked

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it up and I'm obsessed now.

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So before we dive into frame your feline,

can y'all share a little bit about

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your background and what led you here?

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Brian: Oh boy.

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I'll be the first to say that

I never grew up with a cat.

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I had no idea about anything about cats.

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And it wasn't until Kristina came

along in my life that I've learned the

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way of the cat and I was a dog guy.

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My entire life, I am now the cat man.

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I love

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Kristina: the cat butler.

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Brian: I love cats.

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Like cats are the most amazing creatures.

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It's amazing.

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I came with no background in cats.

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Kristina, you grew up with a cat, right?

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Kristina: Yes.

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My parents when they were in college

together my mom was the go-to person.

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Everyone would say, and I've only just

learned this recently actually, they'd

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be like, oh, Linda we have a cat.

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. We can't keep it.

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Can you find a home for it?

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Rumor has it, they had eight cats

in a one bedroom apartment, and my

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mom was rehoming cats, and so , I

always had cats growing up, but

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actually I only really had one cat.

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From basically first grade

until I moved to California.

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That was Misty.

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She was a Siamese kitty, and

she was the runt of the litter.

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She was actually all black, and she

was this teeny tiny little kitty.

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But she was my best friend growing

up, and I could always tell her what

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was going on in my world and what I

was happy about, what I was sad about.

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I was an only child, so I either

had my stuffed animal wookie or

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my living cat mis ty to lean on.

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But when I moved to LA I left Misty

behind 'cause she was 20 years

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old and I felt like that was too

old to bring a cat across country.

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So I let her live out her life with

my parents in Massachusetts and I

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knew someday in LA I would get a cat,

but I just didn't really know when.

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And Brian and I moved in together

and the neighbor's cat who was being

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abused, started taking a liking to us.

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And that's where we took over.

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And Brian became a cat daddy.

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Brian: I did.

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And then I quickly realized

that cats are like tattoos.

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Mysteriously, you end up getting more and

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you

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Kristina: can't stop.

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Brian: You can't stop.

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And next thing you got a

tattoo covering your face.

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And it's the same way with cats.

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Kristina: And if you know us,

Dixie, or you don't, those people

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who are listening, Brian and I do

not have any tattoos on our faces.

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No.

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We're actually really anywhere else, but

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Brian: I don't have tattoos, but I

do have cats that take that place

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and and so yeah, we loved our cats

when we were living in our apartment.

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We wanted to, build a cat wall.

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We wanted to do certain stuff.

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But we never got around to it.

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But then we moved out of the apartment

and we bought our first house.

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And we have all of a sudden, like when

you go from an apartment to a house,

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like life changes, you're like, wow,

and we were like, okay, we wanna do

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a cat wall, but now that we have a

house, we don't want it to be tacky.

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Like we don't

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Kristina: we don't want just a

bunch of shelves and some, and

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Brian: right.

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We wanted something elegant and then

that was how we just started having a

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conversation about how do we do that?

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Kristina: Cliffhanger.

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Dixie: Yeah, I love that though,

because I have cat shelves in my

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house, just things that we put together

and i've got cat trees everywhere.

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And I will say it's looks like a

catastrophe for cats, there's no other

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way to say it because it's cat trees.

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I think we've got let me see, I've got

1, 2, 3, we probably have about six cat

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trees, and then we also have the shelves.

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And then of course they

don't always use the shelves.

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They like to, either sit in

front of the TV or sit in front

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of the computer or go in places

where they're not supposed to go.

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Yeah.

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But yeah, the idea that the frame your

feline, it is such a unique concept

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and it is so like aesthetic too, and

Yeah, like from the photos that I'm

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seeing, like when the cats are actually

like in the frames it's just amazing.

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So for people that don't know,

just give us a brief overview of

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what the frame your feline is.

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Brian: Okay, then this dovetails into

how the idea of the concept came to be.

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So when we were hanging artwork on the

walls and we were then thinking about

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the shelves, and then that's when,

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Kristina: My, my dad, yeah, my dad is an

avid art collector and he has a lot of.

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Artwork from Ronnie Wood, from the Rolling

Stones, John Lennon and Jerry Garcia.

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And he at his house, he has museum

walls, right of artwork everywhere.

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And he had gifted us a Ronnie

Wood of Rod Stewart, and it's

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beautifully framed and matted.

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And I was saying to Brian like, how can

we hang up Rod Stewart, but how can we

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have our cats hang out around with him?

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And the concept of just plain shelves,

I was like, oh, it's just not really

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the look I'm I wanna go for, right?

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And so I was like, what if we could like

somehow have a frame and like a shelf?

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And he's do you mean frame your cat?

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And I said, that is exactly what I mean.

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And he was like.

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This is really interesting.

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I don't know about this.

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So we went online and

we did tons of research.

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We are entrepreneurs, we own other

businesses, and we wanted to make

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sure that nobody out there was doing

anything, like what we were thinking

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about because we we can't just go, oh,

wouldn't it be fun to just DIY something?

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We're like, Hey, if we need

this, other people need this.

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If we're tired of what we had

in our old apartment was gifted

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from our hairdresser was an ugly

powder, blue carpeted cat tree.

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The cat sat in, they threw up on it.

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We would cart it down the stairs,

we'd go rinse it off outside.

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We'd let it dry, we'd cart

it back up the stairs.

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We'd put it in our living room

and go, God, that just smells.

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Why does it smell so bad?

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Because it has formaldehyde in it.

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And a lot of people don't know that's

what's mostly in their cat trees.

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We were just like.

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Let's see if this is something,

and Brian's dad is an engineer.

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Brian: Yep.

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Kristina: And when you have

a problem, who do you call?

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You call your parents and we're adults.

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We're like, Hey, we wanna

bounce this idea off of you.

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And he is I don't know.

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And we went back for a visit , and his

dad brought it up at the dinner table

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. Brian's parents do not know about cats.

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When we go visit them on Cape Cod, brian

and I always go visit this little local

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animal shelter and we go see the cats and

we come back and we tell them about these

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cats that are available for adoption.

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And they're like, yeah,

we're not cat people.

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But his dad was like, so you really

think that this could be something?

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And I'm like, yes, of course.

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Do you know how many people

own cats and do you know how

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many people own multiple cats?

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And so we went back to California and a

few weeks later he said, Hey guys, I've

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got something coming for you in the mail.

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Don't open it up.

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Call me when you get it and you have

a chance to, open it up with me.

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And so we did.

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And that was when Bill,

Brian's dad had sent us.

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Like the first version

of Frame Your Feline.

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Brian: So from concept and then

he said he took our concept

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and then made it a reality.

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And that, and so for the people at

home listening, explain what it is.

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Yes.

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Alright, so finally, what is it?

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So Frame Your Feline is the best.

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Cat shelf perch.

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You can imagine there's a, we

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Kristina: call it the

cat shelf reimagined.

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Brian: There are two shelves, so think

of a shelf on the wall, and then directly

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above that about two feet above that

is another shelf directly above it.

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Kristina: An upper shelf and a lower

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shelf,

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Brian: an upper shelf.

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And a lower shelf.

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Lower shelf is carpeted.

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Okay.

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Kristina: Yay.

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Brian: And then imagine an actual

beautiful art frame that connects

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to those two shelves and the

artwork panels slide in and.

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As backdrops.

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Okay.

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And so they slide in and out, so you can

always change the artwork in your frame.

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Your feline, the cat jumps into

the frame and they just sit there

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looking out at you and they look like

a framed work of art on your wall.

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They are a living work

of art on your wall.

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And it's just it.

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And you see your cat in a whole new

way and it's absolutely a stunner.

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When cats love being in frame

of your feline, you do not have

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to train your cat to be in it.

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You don't have to hope they use it.

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They naturally, instinctively

will absolutely go in it and

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they'll hang out in the frame for

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Kristina: hours,

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Brian: for long periods of time.

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And the magic.

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It's something that we didn't expect.

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, When we installed it in our

home for the first time after

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we did several beta tests, did

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Kristina: it in our garage,

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Brian: we did several tests in

the garage and we had to figure,

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modify, modifications, higher,

bigger, wider, like all of this,

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all that stuff we had to figure out.

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Then when we finally installed it

in our home, we didn't know how

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the cats were gonna react to it.

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We walked away and

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Kristina: didn't, we didn't pick them

up and put it in it, we just walked

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away and then we like looked around the

corner and within, I don't know, two or

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three minutes they were investigating

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Brian: And then it became a territory.

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It became a place where all the cats

wanted to be in because here's what

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we figured out was cats in frame your

feline, they instinctively feel safe.

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Cats love to be, they love to be high.

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They get, they love getting that vertical

space, but because of the ceiling,

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the upper shelf and the lower shelf,

and then having that frame around

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it, they feel like they're in a box.

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Even though it's open on

all sides, they feel safe.

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So I'm looking at our cat.

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Kristina: Yeah, I'm looking at pop.

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So we have a cat named Poppy.

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She's a rescue from the

Palmdale Animal Care Center.

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We got her in 2019.

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It's a very high kill shelter and we

just put a new piece of artwork in today,

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which is of the poppy fields that we

live nearby here in Southern California.

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So we've got Poppy.

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In a frame.

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It's the warm walnut, right?

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Yeah.

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That's the new frame with the new frame

style with poppies behind it, and she's

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giving herself the cat bath right now.

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So she's just having a great

high poppy, and that is installed

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in our kitchen actually.

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People say like.

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Where do you put these frames?

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And we say anywhere you hang art is

where you can have, frame your feline.

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So you know, you can have

it in your even kitchen.

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You can have it in your home office.

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We have 'em in our

bedroom, our living room.

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We're putting one up in our

dining room 'cause we're about

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to do a big install video.

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Brian: We have one in the home office.

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Kristina: Yeah.

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Brian: Yeah, as Kristina said, anywhere

you hang out, you can have your

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cat hang out and frame your feline.

235

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And

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Kristina: we and the cool thing is.

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While we've been growing the

product, we get feedback from

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people on different types of art.

239

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They want.

240

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Some people want photography,

so we've been supporting some

241

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smaller photographers, some fine

artists, some watercolor artists.

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We got access last year

to the Master's art.

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So you can have Monet in your home.

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You can have Rembrandt in your home.

245

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So we have some really cool

art that people can feel like

246

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they're in a museum and then.

247

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The growth of the product is we're

adding new art, we're adding new

248

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frame styles, and then what we have

new for this year is we have a museum

249

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plaque that goes next to the frame.

250

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So it starts to look like you're curating

your own art gallery in your home,

251

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Dixie: and you're curating

cats with it, huh?

252

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Kristina: Yes.

253

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We're we have our own resident cats.

254

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And then , we're Hey, , how

are kittens in the frame?

255

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Hey, how are being coons in the frame?

256

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How are Bengals in the frame?

257

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Some of our first beta testers

were a main coon and a Bengal.

258

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Paired in Indiana, right?

259

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That's where , Maria, the Cadi,

and Clia, the Bengal, they were

260

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some of our first beta testers.

261

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And Clia has lots of energy

'cause she's a Bengal.

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And we are like, give this thing a

pounding, and then Maria, the Cadis,

263

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she's this big fluffy man, coon, and we're

like, let's see, how do you look when

264

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you stretch out and that sort of thing.

265

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So here in our home.

266

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We, like I said, we live in an area,

we have two very high kill shelters

267

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within 10 minutes each direction of us.

268

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And so , we started fostering cats

and kittens of all shapes and sizes.

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We've tried to get cats before

they get dumped at the shelter.

270

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We've worked with a couple

of groups who do TNR.

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And we've personally fostered.

272

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And then we have some

fosters who have frames.

273

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And what we all do collectively is

we've elevated the adoption photos and

274

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videos and when Petfinder is working,

'cause it hasn't been working very well,

275

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there's a bug in their system right now.

276

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But when Petfinder is working

and when we post on Facebook and

277

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Instagram, they'll rescue that.

278

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We are involved with.

279

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It's called DS Kitty Rescue now

on Instagram and we adopt out of a

280

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Petco in Santa Clarita, California.

281

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Called Petco Bouquet Canyon, and we have

so many people that come to the adoption

282

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events or that message us during the

week and say, I'm interested in this cat.

283

00:14:35,845 --> 00:14:38,875

I wanna meet this cat because

they saw these amazing

284

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photos and videos of the cat.

285

00:14:40,915 --> 00:14:44,755

It's not just like a kitten bolting

through your living room that you tried

286

00:14:44,755 --> 00:14:50,040

to snap a photo of or a cat that's

just not happy if you put the cat.

287

00:14:50,810 --> 00:14:53,915

In the frame that has never been in

the frame and you give 'em a couple

288

00:14:53,915 --> 00:14:57,565

of pets they feel so comfortable

and , we're able to get really

289

00:14:57,565 --> 00:14:59,425

great pictures and videos of them.

290

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Dixie: I think that's great and I think

that's really what appeals to me about it.

291

00:15:04,380 --> 00:15:09,810

Not just that my personal cats would

like it, but because I have a rescue too.

292

00:15:10,170 --> 00:15:15,210

I struggle so much with trying to take

photos of cats and kittens that are.

293

00:15:15,780 --> 00:15:17,820

Nice, decent looking photos.

294

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And so to me, having something like

that , it just makes it so much easier.

295

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It takes it to another level.

296

00:15:24,500 --> 00:15:28,520

It looks like you have a professional

photographer come in, but you

297

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could do it in your living room.

298

00:15:30,930 --> 00:15:31,470

Kristina: Yes.

299

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There is a cat cafe and rescue in

Wisconsin called the Barista Cat Cafe.

300

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I think this is, it's super cool.

301

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You can see them on Instagram and TikTok.

302

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They installed a frame your feline into a

100 and 50-year-old stone wall, and they

303

00:15:51,330 --> 00:15:55,530

have it a little lower so that when people

come to the cat cafe and they sit down

304

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in a chair, the cat is like right next

to them at like shoulder, head height.

305

00:16:00,820 --> 00:16:02,630

They can have a coffee,

an amazing picture.

306

00:16:02,780 --> 00:16:08,575

They can have a coffee with a cat a Milo

Sanctuary which is a big rescue out here.

307

00:16:08,575 --> 00:16:13,225

They have a lot of cats, the cats who are

actually like blind cats who can't walk.

308

00:16:13,585 --> 00:16:18,725

And they actually purchased from us and

we went and installed it for them so

309

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we could meet up with them last year.

310

00:16:20,735 --> 00:16:22,655

And it was amazing to see.

311

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A blind adoptable cat

312

00:16:25,180 --> 00:16:25,630

Brian: in the frame

313

00:16:25,630 --> 00:16:26,320

Kristina: in your feline.

314

00:16:26,370 --> 00:16:29,370

It's just like super

comfortable and happy.

315

00:16:29,370 --> 00:16:29,670

And,

316

00:16:29,940 --> 00:16:34,320

Brian: and what's really great, so the

rescues are starting to see that taking

317

00:16:34,320 --> 00:16:39,230

pictures of cats in the frames actually

ups the rate of adoption way faster.

318

00:16:39,920 --> 00:16:44,255

And and also we have a great vet.

319

00:16:44,635 --> 00:16:46,795

Animal Hospital in Maine.

320

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Kristina: In Scarborough, Maine.

321

00:16:48,025 --> 00:16:48,385

Brian: Yeah.

322

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They've installed two.

323

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They purchased two.

324

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Kristina: Yeah.

325

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They bought one and then they bought

326

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Brian: another.

327

00:16:51,855 --> 00:16:53,115

They bought another, and

they're gonna buy more.

328

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They tell me and I'm like, okay.

329

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And they have their patient cats and they

put them in the frame and take pictures of

330

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the cats and the people love it it's just,

331

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Kristina: and it's a great, it's a great

branding moment for them because we offer.

332

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Customized artwork panels.

333

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So they've ordered actually art that

we have existing on the website,

334

00:17:14,530 --> 00:17:18,069

but then they've asked us to

create Scarborough Animal Hospital.

335

00:17:18,069 --> 00:17:21,640

So when a person takes a picture

of it and then they post it online,

336

00:17:21,640 --> 00:17:23,020

then people start to see it.

337

00:17:23,020 --> 00:17:25,869

So it's really cool advertising for them.

338

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Really love that.

339

00:17:26,980 --> 00:17:30,430

And I have to say, when we

started with Frame your feline.

340

00:17:31,130 --> 00:17:33,290

And this has been a

learning experience for us.

341

00:17:33,290 --> 00:17:38,480

We were like, oh, we want it made out

of wood and we want it handcrafted.

342

00:17:39,080 --> 00:17:44,480

And we were having Brian's dad who

is over 80, make them one at a time

343

00:17:44,480 --> 00:17:47,690

by hand, out of wood in his shop.

344

00:17:48,520 --> 00:17:50,470

It was time consuming.

345

00:17:50,500 --> 00:17:53,110

It was costly because wood warps.

346

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And then when we went to an event in San

Diego where there are cat rescues there,

347

00:18:00,490 --> 00:18:03,250

but there are also purebred cats there.

348

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It's through the Cat Fanciers Association.

349

00:18:05,350 --> 00:18:09,640

We went to their West Coast event

and a lot of people who were

350

00:18:09,640 --> 00:18:12,790

breeders, they're like, oh, I love

this idea, but your products may not

351

00:18:12,790 --> 00:18:14,405

have wood and my cat's not fixed.

352

00:18:15,130 --> 00:18:18,970

And he's gonna spray on it and I'm

never gonna be able to clean it.

353

00:18:18,970 --> 00:18:20,860

And we were like, aha.

354

00:18:21,050 --> 00:18:24,530

Actually that weekend we had already

been doing research for a few months.

355

00:18:24,560 --> 00:18:29,870

We had received our sample of

what is now frame your feline 2.0,

356

00:18:29,870 --> 00:18:31,280

which is non-porous.

357

00:18:31,925 --> 00:18:34,805

Non-toxic recyclable.

358

00:18:34,865 --> 00:18:36,665

It's super easy to clean.

359

00:18:36,665 --> 00:18:42,215

So if your cat, throws up on the frame

or the shelves there is no problem

360

00:18:42,215 --> 00:18:44,405

with cleaning it and sanitizing it.

361

00:18:44,405 --> 00:18:48,755

And that's a big thing with the

cat rescues and the cat cafes.

362

00:18:49,355 --> 00:18:52,365

So they need to have, something

that can be easily cleaned.

363

00:18:53,460 --> 00:18:53,730

Brian: Yep.

364

00:18:53,790 --> 00:18:59,000

And we were so happy with this

material because it's what woodworkers

365

00:18:59,000 --> 00:19:00,560

use when they don't have wood.

366

00:19:01,160 --> 00:19:03,760

And so it's more durable than wood.

367

00:19:03,910 --> 00:19:05,470

It's sturdier than wood.

368

00:19:06,070 --> 00:19:10,040

But , it's lighter and it's just fabulous.

369

00:19:10,040 --> 00:19:12,170

And everything is made in the USA.

370

00:19:12,900 --> 00:19:15,000

All manufactured in the USA.

371

00:19:15,190 --> 00:19:17,020

No, my dad is out of a job.

372

00:19:17,710 --> 00:19:18,640

Thank goodness.

373

00:19:18,645 --> 00:19:18,905

Kristina: Happily

374

00:19:19,205 --> 00:19:19,695

Brian: happily.

375

00:19:19,905 --> 00:19:23,895

The good news is that it's

better materials and just.

376

00:19:24,330 --> 00:19:28,330

Way better for cat cafes to use and

377

00:19:28,380 --> 00:19:28,980

Kristina: durable.

378

00:19:28,980 --> 00:19:31,440

And that's a big thing

with us, as cat parents.

379

00:19:31,680 --> 00:19:35,270

How many times Dixie , you're shopping

at Aldi and you're like, oh, look at

380

00:19:35,270 --> 00:19:38,810

this cute little cardboard house, and

you buy it for your cat, you put it

381

00:19:38,810 --> 00:19:43,280

together and within 20 minutes you're

like, oh, this is going in the landfill.

382

00:19:43,440 --> 00:19:49,020

I'm tired of buying things that

either my cats are gonna destroy

383

00:19:49,050 --> 00:19:51,390

or they're not gonna use, or,

384

00:19:51,450 --> 00:19:51,570

Brian: yeah.

385

00:19:51,570 --> 00:19:55,280

We got a we have an exercise wheel,

Dixie I'm telling you for the

386

00:19:55,280 --> 00:19:55,760

Kristina: cat.

387

00:19:55,860 --> 00:19:56,640

Brian: These cats.

388

00:19:56,950 --> 00:19:58,340

They it's repellent.

389

00:19:58,340 --> 00:19:59,660

I say it's cat repellent.

390

00:19:59,660 --> 00:20:01,220

They do not want anything to do with it.

391

00:20:01,220 --> 00:20:02,930

We've tried training them to do it.

392

00:20:03,200 --> 00:20:04,040

They don't want,

393

00:20:04,220 --> 00:20:07,220

Kristina: we have one cat that will

sit at the bottom of the cat wheel,

394

00:20:07,550 --> 00:20:09,110

but we bought it during COVID.

395

00:20:09,680 --> 00:20:11,360

We thought it was gonna be a fun thing.

396

00:20:11,765 --> 00:20:15,785

And we're like, wow, it takes

up a huge footprint in our home.

397

00:20:15,845 --> 00:20:16,955

And nobody wants to

398

00:20:17,555 --> 00:20:17,975

Brian: use it and nobody wants to use it.

399

00:20:18,240 --> 00:20:19,845

And cat trees are gross.

400

00:20:19,845 --> 00:20:20,985

They're disgusting.

401

00:20:21,145 --> 00:20:24,355

I'm out to deforest the

world from cat trees.

402

00:20:24,785 --> 00:20:26,405

They're an abomination.

403

00:20:26,625 --> 00:20:31,365

And it's so great to

have this on your wall.

404

00:20:31,925 --> 00:20:36,285

And I'm telling you, it, when you see

your cat in it, it'll give you goosebumps

405

00:20:36,285 --> 00:20:41,145

because it is crazy when you look

directly at the cat in the framed, it's

406

00:20:41,145 --> 00:20:46,515

just such a neat experience because they

do look like framed art on the wall.

407

00:20:46,815 --> 00:20:50,295

I can't tell you how great it

is to have a product that cats

408

00:20:50,295 --> 00:20:52,775

actually wanna be in and use.

409

00:20:53,115 --> 00:20:54,975

And it's great when they're not in it too.

410

00:20:55,065 --> 00:20:56,475

It doesn't look like an eyesore.

411

00:20:56,475 --> 00:20:57,405

It looks pretty cool.

412

00:20:57,435 --> 00:20:58,185

Kristina: That's true.

413

00:20:58,235 --> 00:21:01,805

Because some people online will

be like, oh, do you guys just

414

00:21:01,805 --> 00:21:03,455

pick the art and send it to us?

415

00:21:03,455 --> 00:21:04,145

And we're like, no.

416

00:21:04,175 --> 00:21:07,745

We have over 2000 images

you can poke through.

417

00:21:07,745 --> 00:21:08,675

What do you like?

418

00:21:08,675 --> 00:21:08,945

Do you.

419

00:21:09,605 --> 00:21:10,235

Watercolor.

420

00:21:10,235 --> 00:21:11,135

Do you like oil?

421

00:21:11,135 --> 00:21:12,485

Do you like the masters?

422

00:21:12,485 --> 00:21:14,405

Do you wanna support a local artist?

423

00:21:14,405 --> 00:21:18,245

Do you have your own logo or

images that you wanna use?

424

00:21:18,455 --> 00:21:24,575

Do you wanna change it up every season

or every holiday so you can have fun?

425

00:21:24,605 --> 00:21:29,725

With the cat too, even like for Cinco de

Mayo, we have a sombrero that the cat is

426

00:21:29,725 --> 00:21:33,565

perfectly poised in the frame that looks

like they're wearing sore, a sombrero and

427

00:21:33,565 --> 00:21:35,440

they got Moroccans around 'em and stuff.

428

00:21:36,365 --> 00:21:36,635

Fun.

429

00:21:36,635 --> 00:21:37,685

We have a sense of humor.

430

00:21:37,725 --> 00:21:40,925

Brian and I we were out in California

because we started this journey as

431

00:21:40,925 --> 00:21:45,635

performers and we've been known to do

some standup comedy, so that's why some

432

00:21:45,635 --> 00:21:51,275

of the images like the cat who looks

like a damsel in distress, laying on

433

00:21:51,275 --> 00:21:54,035

the train tracks in one of the panels.

434

00:21:54,395 --> 00:21:56,045

Brian: We have a train tracks.

435

00:21:56,075 --> 00:22:00,955

We've got we have a whole bar section

with, funny things like whisker whiskey.

436

00:22:01,625 --> 00:22:01,685

The

437

00:22:02,025 --> 00:22:02,945

Kristina: meowtini time.

438

00:22:03,135 --> 00:22:03,815

Brian: meowtini time.

439

00:22:03,815 --> 00:22:03,995

Yeah.

440

00:22:03,995 --> 00:22:04,775

It's just fun.

441

00:22:04,775 --> 00:22:08,615

Why not have a product that's

fun, but also functional and

442

00:22:08,615 --> 00:22:10,895

just looks fabulous on the wall?

443

00:22:10,895 --> 00:22:13,760

And when you have guests come over,

they're gonna go, what is this?

444

00:22:13,790 --> 00:22:14,165

What is

445

00:22:14,165 --> 00:22:14,345

Kristina: it?

446

00:22:14,525 --> 00:22:14,915

Brian: Yeah.

447

00:22:15,708 --> 00:22:18,968

We, when we first, when we

installed it in our living room.

448

00:22:19,518 --> 00:22:20,778

We had a Halloween,

449

00:22:21,048 --> 00:22:23,028

Kristina: we were hosting

a black and orange party.

450

00:22:23,028 --> 00:22:23,088

Yeah.

451

00:22:23,088 --> 00:22:24,858

For our son and all his little

452

00:22:24,948 --> 00:22:25,368

Brian: friends,

453

00:22:25,373 --> 00:22:26,013

Kristina: 3-year-old friends.

454

00:22:26,598 --> 00:22:30,508

Brian: One of the dads of one of his

friends was walking through the living

455

00:22:30,508 --> 00:22:35,728

room and he, all of a sudden he stops

his tracks, he sees the cat in the frame

456

00:22:35,728 --> 00:22:38,308

and he goes, what the am I looking at?

457

00:22:39,418 --> 00:22:41,858

His brain was like, what is this?

458

00:22:41,858 --> 00:22:45,028

It's moving and then he

was walking closer to him.

459

00:22:45,028 --> 00:22:46,418

He's this is nuts.

460

00:22:46,418 --> 00:22:49,558

And he took out his phone and was

like, I gotta take a picture of this.

461

00:22:49,558 --> 00:22:50,218

And I said no.

462

00:22:50,303 --> 00:22:50,483

It's

463

00:22:50,483 --> 00:22:51,533

Kristina: nothing in development.

464

00:22:51,533 --> 00:22:52,613

Brian: We're in development.

465

00:22:52,613 --> 00:22:54,533

You can't share this, you can't share it.

466

00:22:54,623 --> 00:22:56,303

Don't take any pictures, please.

467

00:22:56,563 --> 00:22:59,883

Yeah, it's just crazy when you have

it and you put it on your wall,

468

00:22:59,883 --> 00:23:01,533

it really is a cool experience.

469

00:23:01,563 --> 00:23:01,923

Yep.

470

00:23:02,463 --> 00:23:06,093

Dixie: So I understand that

y'all were on Shark Tank as well.

471

00:23:07,368 --> 00:23:08,418

Kristina: Oh, that little show?

472

00:23:08,448 --> 00:23:08,958

Brian: Yes.

473

00:23:09,948 --> 00:23:15,288

Kristina: Shark Tank season 16

episode, I think they're calling it 17.

474

00:23:15,288 --> 00:23:16,788

It was 18, but 17.

475

00:23:16,788 --> 00:23:18,408

So 16, 17.

476

00:23:19,233 --> 00:23:24,583

If you go on Instagram through Shark Tanks

profile, you can scroll down our video.

477

00:23:24,583 --> 00:23:26,503

Brian's wearing a hot pink suit.

478

00:23:26,653 --> 00:23:30,313

I'm wearing a bright yellow dress

with like over 400,000 views.

479

00:23:30,583 --> 00:23:31,543

It was a journey.

480

00:23:31,543 --> 00:23:32,533

It was fun.

481

00:23:32,723 --> 00:23:34,933

The show aired last April 18th.

482

00:23:34,933 --> 00:23:39,703

We've had a rerun and people

are discovering us quite

483

00:23:39,703 --> 00:23:40,693

often from Shark Tank.

484

00:23:40,753 --> 00:23:43,483

Brian: Yeah, it's a process.

485

00:23:44,526 --> 00:23:49,026

Dixie: How do y'all balance

being entrepreneurs and still

486

00:23:49,686 --> 00:23:51,506

doing your, creative career?

487

00:23:52,256 --> 00:23:53,126

Kristina: That's a great question.

488

00:23:53,126 --> 00:23:54,086

Brian: That's a good question.

489

00:23:54,086 --> 00:23:56,906

Kristina: And we're also parents

to a 9-year-old who we homeschool,

490

00:23:56,906 --> 00:24:01,016

but we juggle, we focus and we.

491

00:24:01,631 --> 00:24:04,511

Really try to time manage ourselves.

492

00:24:04,561 --> 00:24:09,151

We own a company called One Bike

Creative, where we do logos and

493

00:24:09,151 --> 00:24:11,311

websites and commercial production.

494

00:24:11,701 --> 00:24:15,661

And that kind of came out of being a

performer because when you're an actor

495

00:24:15,991 --> 00:24:20,431

and you're not making, $50 million

a year, you've gotta be really savvy

496

00:24:20,431 --> 00:24:22,261

and start to do things for yourself.

497

00:24:22,261 --> 00:24:24,061

So we had to learn how to

build our own websites.

498

00:24:24,061 --> 00:24:26,071

And then once we were building our

own websites, we were like, oh,

499

00:24:26,071 --> 00:24:27,511

we could do this for other people.

500

00:24:27,981 --> 00:24:30,681

And Brian is a Squarespace specialist.

501

00:24:30,681 --> 00:24:33,681

He's certified and is doing

really great websites.

502

00:24:34,011 --> 00:24:35,211

So we do that.

503

00:24:35,301 --> 00:24:38,601

We, our focus right now

is not on standup comedy.

504

00:24:38,601 --> 00:24:42,651

It's really on what we're doing with

One by Creative and how we're growing.

505

00:24:42,651 --> 00:24:45,021

Frame your feline, that's

like our big focus.

506

00:24:45,646 --> 00:24:50,836

Doing things on social media,

going to in-person events, engaging

507

00:24:50,836 --> 00:24:55,696

people through media experiences,

and really listening to feedback.

508

00:24:55,696 --> 00:24:57,946

What do people love

about Frame Your Feline?

509

00:24:57,946 --> 00:24:59,146

What do they want more of?

510

00:24:59,266 --> 00:25:00,326

And what they want more of is.

511

00:25:01,036 --> 00:25:06,466

Some of them want to experience the

modularness of frame your feline.

512

00:25:06,466 --> 00:25:09,106

They wanna put multiple

frames on the wall.

513

00:25:09,106 --> 00:25:11,896

And so we've had people reach

out to us, how do I do this?

514

00:25:11,896 --> 00:25:15,526

And how do we create a little schematic

about maybe you're gonna install it

515

00:25:15,526 --> 00:25:17,296

here, you're gonna put it over here.

516

00:25:17,656 --> 00:25:19,896

So it's really cool to see that.

517

00:25:20,151 --> 00:25:22,911

Expanding into rescues and cat cafes.

518

00:25:23,241 --> 00:25:26,901

When we did Shark Tank, we we had

tons of paperwork, Dixie, it was

519

00:25:26,901 --> 00:25:30,891

like going to business school and was

like , carrying a baby for nine months.

520

00:25:31,251 --> 00:25:35,381

And we had so much paperwork we

had to fill out and one of it was

521

00:25:35,381 --> 00:25:39,041

like, what's like a wild thing that

you wanna do with your business?

522

00:25:39,041 --> 00:25:42,251

And we said, we actually have

two wild things that we wanna do.

523

00:25:42,701 --> 00:25:48,371

One, we wanna have a frame your feline

at the National Zoo for a big cat,

524

00:25:49,061 --> 00:25:50,411

and we haven't given up on that.

525

00:25:50,411 --> 00:25:55,361

We'd love to see, a lion, tiger,

serval, a panther, or a Jaguar.

526

00:25:56,411 --> 00:25:59,361

Frame your feline and

we think that'd be cool.

527

00:25:59,361 --> 00:26:04,521

And the other thing we wanna do, because

we're so involved in fostering and rescue

528

00:26:04,521 --> 00:26:10,721

and Brian and I also sit on the board of

Mission Meow, where we fund big grants

529

00:26:10,721 --> 00:26:13,421

for small feline centric nonprofits.

530

00:26:13,811 --> 00:26:18,201

And through that we

really wanna have either.

531

00:26:19,026 --> 00:26:27,816

A cat cafe or a cat rescue, or an actual

museum that wants to install a series of

532

00:26:27,816 --> 00:26:33,276

frames in their space, and we wanna have

a fundraiser and a big adoption event.

533

00:26:33,276 --> 00:26:34,941

So we wanna see lots of cats and frames.

534

00:26:36,276 --> 00:26:41,646

People drinking and donating and

celebrating cats and celebrating art.

535

00:26:42,006 --> 00:26:44,946

So that's something we

are really excited to do.

536

00:26:44,946 --> 00:26:48,966

We can't have everybody here at our house

where we practically have a museum now,

537

00:26:48,966 --> 00:26:53,221

but, we're really excited about that

outreach, really getting out there for

538

00:26:53,221 --> 00:26:55,441

the rescues and supporting the fosters.

539

00:26:55,441 --> 00:26:59,251

People love fostering, but there's a point

where they're like, I really wanna get

540

00:26:59,251 --> 00:27:04,201

this cat adopted so I can go on vacation

or, so I can foster another litter.

541

00:27:04,201 --> 00:27:07,131

So we want, people not to feel

like when they're fostering,

542

00:27:07,131 --> 00:27:08,676

they're gonna be stuck with a cat.

543

00:27:09,241 --> 00:27:13,561

Because sometimes they're quote stuck

because nobody's doing the social

544

00:27:13,561 --> 00:27:18,781

media, the networking, the marketing,

having events for, these cats that these

545

00:27:18,781 --> 00:27:20,371

people are fostering in their homes.

546

00:27:21,326 --> 00:27:24,996

Dixie: I think that's why it appeals to

me so much because I have been in that

547

00:27:24,996 --> 00:27:29,656

position, if I don't have a physical

location to go to, to bring my cats to,

548

00:27:29,906 --> 00:27:34,496

I rely on a really good photo and I suck

at really good photos with the cats.

549

00:27:35,893 --> 00:27:36,088

Not anymore.

550

00:27:36,558 --> 00:27:36,848

Yeah.

551

00:27:37,033 --> 00:27:37,363

Yeah.

552

00:27:37,363 --> 00:27:42,223

I could see how they could just go

in it and just be in there, enjoy it.

553

00:27:42,223 --> 00:27:47,253

Because for one thing, something

that I notice is my cats, they

554

00:27:47,253 --> 00:27:48,813

like to be the center of attention.

555

00:27:48,813 --> 00:27:49,773

That's a cat thing.

556

00:27:50,358 --> 00:27:54,498

So it's if I'm watching TV or if I'm on

the computer, they're sitting right in

557

00:27:54,498 --> 00:27:55,848

front of it, so you can't see anything.

558

00:27:56,268 --> 00:27:59,758

So I think, like with the art,

it's almost like the same thing.

559

00:27:59,758 --> 00:28:02,128

Like to them it's oh, I'm

the center of attention.

560

00:28:02,128 --> 00:28:04,678

If I'm here she's gotta

look directly at me.

561

00:28:04,728 --> 00:28:09,828

So I could see how it really elevates

your photos to like that next level.

562

00:28:10,238 --> 00:28:12,668

Because they're so calm

and they're so relaxed.

563

00:28:12,668 --> 00:28:16,508

But in addition to that, you've got

the pretty aesthetics and it looks

564

00:28:16,508 --> 00:28:18,698

like they're like living works of art.

565

00:28:18,698 --> 00:28:19,748

It's really cool.

566

00:28:19,748 --> 00:28:19,758

Yep.

567

00:28:20,998 --> 00:28:21,288

Brian: Yeah,

568

00:28:21,558 --> 00:28:25,018

Kristina: and it's funny you do say

that because , when we eat in our living

569

00:28:25,018 --> 00:28:29,998

room, we will have a cat that wants

to sit on the table in front of us and

570

00:28:29,998 --> 00:28:32,428

look at the TV and it's itty bitty.

571

00:28:32,428 --> 00:28:34,228

She's one of our foster fails.

572

00:28:34,348 --> 00:28:39,538

She's my first ringworm kitten, and all I

do is I pick her up and I put her behind

573

00:28:39,538 --> 00:28:42,028

us in a frame, because we have two frames.

574

00:28:42,028 --> 00:28:47,038

If you see, when we do our lives,

we have two frames and five shelves.

575

00:28:47,348 --> 00:28:48,728

As a super wall.

576

00:28:48,788 --> 00:28:52,898

And so she'll sit behind us

and then she gets to watch tv

577

00:28:52,958 --> 00:28:53,138

Brian: Yeah.

578

00:28:53,138 --> 00:28:53,708

Kristina: As well.

579

00:28:53,858 --> 00:28:57,448

And she's not right in front of

us anymore, so it's funny, when

580

00:28:57,448 --> 00:28:59,368

they're elevated, they can look out.

581

00:28:59,368 --> 00:29:04,963

When our son was little and he had really

noisy toys, this was a way for the cats

582

00:29:04,963 --> 00:29:06,748

to get the vertical space that they need.

583

00:29:06,748 --> 00:29:10,318

So the cats would jump up and sit

in the frame and watch Jackson.

584

00:29:10,798 --> 00:29:14,698

Crawl around on the floor, roll around

on the floor, play with his noisy trains.

585

00:29:14,938 --> 00:29:18,708

They were still around him,

but they weren't, on the floor

586

00:29:18,708 --> 00:29:19,548

running away from the boys.

587

00:29:19,548 --> 00:29:19,788

They could

588

00:29:19,788 --> 00:29:20,568

Brian: observe

589

00:29:20,598 --> 00:29:20,638

Yes.

590

00:29:20,638 --> 00:29:22,198

In a safe distance away.

591

00:29:22,303 --> 00:29:22,633

Yeah.

592

00:29:23,993 --> 00:29:27,743

Dixie: What is the feedback that you get

from most cat owners once they get one?

593

00:29:29,333 --> 00:29:30,593

Brian: Oh, it's tremendous.

594

00:29:30,643 --> 00:29:34,363

, The constant feedback is,

they say it's always occupied.

595

00:29:35,308 --> 00:29:37,048

It's always Occupy.

596

00:29:38,348 --> 00:29:41,258

Kristina: And right before

Christmas we had it's, she, her

597

00:29:41,258 --> 00:29:42,698

handle's something Chantilly.

598

00:29:43,293 --> 00:29:48,063

She posted like an unboxing video

and then she had installed it, and

599

00:29:48,063 --> 00:29:52,210

then Lunabelle, she's in Georgia.

600

00:29:52,290 --> 00:29:52,980

She installed it.

601

00:29:52,980 --> 00:29:57,390

She was like, oh my gosh, it was so

easy to install and we are like, yes.

602

00:29:57,810 --> 00:30:02,680

You know what happens is like it's not

just shelves and it's not just a frame.

603

00:30:02,680 --> 00:30:06,670

Everything is pre-drilled

and it's all accurate.

604

00:30:06,670 --> 00:30:10,950

We supply you with the tool, like

with the drill bit, we supply you

605

00:30:10,950 --> 00:30:14,670

with the screws that you need, the

brackets, because this isn't just a

606

00:30:14,670 --> 00:30:19,400

frame that you buy at Michael's, these

frames are reinforced because they're

607

00:30:19,400 --> 00:30:24,380

made to take a pounding from your

cats, jumping on them all the time.

608

00:30:24,765 --> 00:30:28,345

And so we have a poster that we provide.

609

00:30:28,525 --> 00:30:33,445

We explain how to install it if you

want, at eye level so that you can

610

00:30:33,595 --> 00:30:35,755

partake in some of the illusions.

611

00:30:35,845 --> 00:30:38,905

Other places like the Cat Cafe

may wanna have it down lower.

612

00:30:38,905 --> 00:30:39,325

That's fine.

613

00:30:40,335 --> 00:30:45,695

But we give people the poster, we give

them the tools, and on our YouTube

614

00:30:45,695 --> 00:30:47,645

channel, you can see like our 1.0

615

00:30:47,645 --> 00:30:48,545

video install.

616

00:30:48,545 --> 00:30:51,665

It's pretty much the same, and it's easy.

617

00:30:51,665 --> 00:30:56,705

I did the install video because it was

during COVID and I had never used a

618

00:30:56,705 --> 00:30:58,595

drill before, and Brian's guess what?

619

00:30:58,625 --> 00:30:59,200

You're doing it.

620

00:30:59,945 --> 00:31:05,125

And we're about to reshoot that in our

dining room because we're going to install

621

00:31:05,185 --> 00:31:10,445

another frame and a shelf configuration

because we actually have our 1.0

622

00:31:10,445 --> 00:31:11,015

version.

623

00:31:11,060 --> 00:31:15,710

Still on our walls in our living

room, and then in our office and in

624

00:31:15,710 --> 00:31:17,600

our kitchen, we've installed the 2.0

625

00:31:17,600 --> 00:31:18,080

version.

626

00:31:18,080 --> 00:31:20,900

But I said, we need to do an

install video because people

627

00:31:20,900 --> 00:31:22,310

don't believe how easy it is.

628

00:31:22,310 --> 00:31:26,545

And it's four screws that mount

into the studs in your wall.

629

00:31:26,645 --> 00:31:28,965

Brian: We've made it

bulletproof because Kristina,

630

00:31:28,985 --> 00:31:29,315

apartment

631

00:31:29,315 --> 00:31:29,945

Kristina: friendly

632

00:31:29,945 --> 00:31:33,065

Brian: Kristina has called the,

talked about the installation

633

00:31:33,095 --> 00:31:38,495

poster that it comes with, which

you simply tape it onto the wall.

634

00:31:38,495 --> 00:31:43,325

You make sure you use a level to make sure

that it's level and we show you exactly

635

00:31:43,385 --> 00:31:48,405

where to put hole number one, hole number

two, hole number three, hole number four.

636

00:31:48,825 --> 00:31:53,985

You tap a little pilot hole into that with

a nail we provide you with, and then you

637

00:31:53,985 --> 00:31:57,925

take the poster down guy, you know where

to drill , and it's super, super easy.

638

00:31:57,925 --> 00:32:02,545

Like you'll always have, it's

straight and looking amazing.

639

00:32:03,085 --> 00:32:05,695

We've had people go, I wish

hanging art was this easy.

640

00:32:05,795 --> 00:32:07,895

Dixie: How high do

people normally put 'em?

641

00:32:07,925 --> 00:32:10,205

Because you said some of

the cat cafes do 'em lower.

642

00:32:10,325 --> 00:32:14,195

So like in your house, are they like

eye level or where do y'all usually put

643

00:32:14,195 --> 00:32:14,255

' Kristina: em?

644

00:32:15,105 --> 00:32:20,755

I am five foot five and Brian is six

foot two and so we split the difference

645

00:32:20,935 --> 00:32:24,745

and so it's just a tiny bit high

for me and a tiny bit low for him.

646

00:32:25,480 --> 00:32:31,210

And when I shoot the foster cat videos,

I'm often just on a little step stool, so

647

00:32:31,210 --> 00:32:36,550

I get myself a tiny bit elevated so that

I can get that perfect illusion of the cat

648

00:32:36,880 --> 00:32:39,615

in the frame, and the art is all seamless.

649

00:32:40,660 --> 00:32:44,960

So if you hang it up too high and

you go to shoot it, you'll see the

650

00:32:44,960 --> 00:32:48,880

illusion is revealed , so people say,

how did the cat get into the frame?

651

00:32:49,120 --> 00:32:51,550

They can get into the

frame three different ways.

652

00:32:51,550 --> 00:32:55,510

They can get in from the right side,

from the left side, or from the middle.

653

00:32:56,620 --> 00:32:58,450

Because it's two shelves.

654

00:32:58,750 --> 00:33:02,830

Cats can sit within the

frame on the carpeting.

655

00:33:02,860 --> 00:33:08,770

But if you have some wild cats like we do,

like Sawyer, who's one of our, we'll call

656

00:33:08,770 --> 00:33:13,360

him not quite socialized cat, 'cause we're

trying not to use the word feral all the

657

00:33:13,360 --> 00:33:18,820

time, but he will jump from the shelf to

the top of the frame while our cat Bodie

658

00:33:18,820 --> 00:33:21,220

will be hanging out on the carpeting.

659

00:33:21,370 --> 00:33:22,630

So you can have two cats.

660

00:33:23,185 --> 00:33:27,385

On each shelf, you can have two cats

on one shelf because like we said

661

00:33:27,385 --> 00:33:31,315

earlier, it's really strong and it's

made to support a lot of weight.

662

00:33:32,035 --> 00:33:35,575

Dixie: And do the cats ever have

difficulty jumping into the frames?

663

00:33:36,610 --> 00:33:37,480

Kristina: No.

664

00:33:37,600 --> 00:33:42,580

So we sell shelves that look just like

the upper shelf and the lower shelf,

665

00:33:42,580 --> 00:33:47,110

and then other people will have a

cat tree or furniture, like a desk,

666

00:33:47,110 --> 00:33:51,640

a credenza, a table that they'll have

underneath it, and they might want

667

00:33:51,640 --> 00:33:57,010

the cat to access it that way, so

they're not jumping from the floor.

668

00:33:57,430 --> 00:33:59,980

Into the frame unless the frame is low.

669

00:33:59,980 --> 00:34:06,160

Like our son Jackson, who's nine, he

helps us foster a lot and we've toyed

670

00:34:06,160 --> 00:34:11,350

with the idea of putting a frame very

low on the floor, like not on the

671

00:34:11,350 --> 00:34:15,600

floor, but a foot up off the floor so

that when he has kittens in his room,

672

00:34:15,810 --> 00:34:18,000

they can start jumping up in there.

673

00:34:18,750 --> 00:34:23,159

And then we can easily take their adoption

photos when we take adoption photos

674

00:34:23,159 --> 00:34:25,830

and videos of the kittens in our home.

675

00:34:26,190 --> 00:34:30,230

And the frames are five feet

up, in the air five to six feet.

676

00:34:30,620 --> 00:34:34,460

Brian and I are underneath making

sure that the cats are safe,

677

00:34:34,520 --> 00:34:37,449

that they don't, wander off the

edge 'cause they're tiny kittens.

678

00:34:37,719 --> 00:34:40,750

The smallest kitten we've

ever had in a frame was a week

679

00:34:40,750 --> 00:34:43,940

old and was really adorable.

680

00:34:44,210 --> 00:34:46,449

And we just make sure,

we're right underneath it.

681

00:34:47,139 --> 00:34:47,650

Brian: Yeah.

682

00:34:47,659 --> 00:34:49,560

Kittens are like, they'll

go back and forth.

683

00:34:49,560 --> 00:34:49,880

They go back

684

00:34:49,880 --> 00:34:50,300

Kristina: and forth.

685

00:34:50,360 --> 00:34:51,949

A one week old just help, what am I doing?

686

00:34:52,610 --> 00:34:53,510

I'm just sitting here.

687

00:34:53,510 --> 00:34:55,580

Brian: But then other cats, you

just put it in there and they

688

00:34:55,580 --> 00:34:57,470

just look at you like, okay,

689

00:34:58,320 --> 00:35:01,590

Kristina: We love it when like they plop

their tail off the side so that when.

690

00:35:02,040 --> 00:35:05,060

Shoot the the photos for the adoptions.

691

00:35:05,310 --> 00:35:09,450

The cat's tail will be dangling or their

paws will be dangling we actually make

692

00:35:09,450 --> 00:35:12,330

beautiful flyers with the adoption photos.

693

00:35:12,330 --> 00:35:15,210

And then on the flyer we have a QR code.

694

00:35:15,745 --> 00:35:18,505

That people can scan to

see the cat live in action.

695

00:35:18,505 --> 00:35:22,145

Because Dixie, if you're at an adoption

event, a lot of the cats are just sitting

696

00:35:22,145 --> 00:35:26,345

in a kennel, petrified of everybody

sticking their fingers in or talking

697

00:35:26,345 --> 00:35:28,445

to them, or sticking treats in at them.

698

00:35:28,625 --> 00:35:32,255

So I'll say, oh, I know Andy

looks really shy, but she has

699

00:35:32,255 --> 00:35:33,965

a really outgoing personality.

700

00:35:34,250 --> 00:35:39,095

Let's scan this QR code and look at her

video on YouTube and make it of her.

701

00:35:39,095 --> 00:35:39,115

Brian: Of her.

702

00:35:39,115 --> 00:35:39,760

Of her in the fridge.

703

00:35:39,760 --> 00:35:40,625

Kristina: Yeah, in the fridge, right?

704

00:35:40,625 --> 00:35:40,895

Yeah.

705

00:35:42,370 --> 00:35:46,630

So that's a cool thing too, to have

the, using it for marketing materials.

706

00:35:46,630 --> 00:35:49,120

Using it for the adoption flyers.

707

00:35:49,170 --> 00:35:52,530

Brian: We've even made the artwork

panels that you have not seen yet, but

708

00:35:52,530 --> 00:35:55,215

we're gonna, have a rescue section.

709

00:35:55,680 --> 00:36:00,330

For artwork panels because we

have ones that say, adopt me.

710

00:36:00,360 --> 00:36:01,410

Kristina: Those are on Instagram

711

00:36:01,450 --> 00:36:02,220

Brian: and adopted!

712

00:36:02,485 --> 00:36:04,435

Kristina: They, so they say Adopt me.

713

00:36:04,615 --> 00:36:08,935

And so what we'll do is when we have

a cat that we're photographing for an

714

00:36:08,935 --> 00:36:10,885

adoption event or that we're fostering.

715

00:36:11,620 --> 00:36:15,160

We'll have them in the frame and we'll

shoot the Adopt Me and it looks like

716

00:36:15,160 --> 00:36:17,170

a little cartoon bubble you call it.

717

00:36:17,650 --> 00:36:22,420

And then at the same time we're

shooting that, we'll switch out

718

00:36:22,420 --> 00:36:25,000

the art panel and put the adopted.

719

00:36:25,120 --> 00:36:27,400

So I just ha hang them in my phone.

720

00:36:27,400 --> 00:36:32,890

And then when the cat gets adopted,

I'll go, yay, Marley got adopted.

721

00:36:32,890 --> 00:36:35,860

And there's the backdrop

that says Adopted.

722

00:36:35,865 --> 00:36:36,045

Adopted.

723

00:36:36,460 --> 00:36:38,740

Dixie: Oh yeah, that,

that's really cool now.

724

00:36:38,950 --> 00:36:41,260

I like your i the idea of the funny ones.

725

00:36:41,260 --> 00:36:43,570

'cause I have a sense of humor, so

726

00:36:43,600 --> 00:36:43,960

Kristina: Yeah.

727

00:36:44,270 --> 00:36:48,250

Dixie: I would love to see a cat with

a sombrero hat, but what are your most

728

00:36:48,250 --> 00:36:52,240

popular prints and then like, when you're

doing them for say the adoption photos,

729

00:36:52,300 --> 00:36:56,720

aside from the ones that might say Adopt

me, which prints seem to I guess get

730

00:36:56,720 --> 00:36:58,670

the most views or the most attention?

731

00:36:58,750 --> 00:36:59,680

Kristina: Great questions.

732

00:36:59,680 --> 00:37:01,400

We have two artists.

733

00:37:01,740 --> 00:37:05,490

That are very popular on our website.

734

00:37:05,550 --> 00:37:09,180

One is Michael Powell, he's

a photographer, and the

735

00:37:09,300 --> 00:37:10,750

other one is Janine Carini.

736

00:37:10,800 --> 00:37:16,080

She's a watercolor artist and a

lot of people love their images.

737

00:37:16,180 --> 00:37:21,580

Because we have access to fine art, the

masters, a lot of people, they want.

738

00:37:21,970 --> 00:37:25,540

Their cat hanging out with Vincent

Van Gogh or Whistler's Mother

739

00:37:25,750 --> 00:37:26,260

Brian: or the Mona?

740

00:37:26,260 --> 00:37:27,010

Kristina: Lisa.

741

00:37:27,015 --> 00:37:27,225

Lisa.

742

00:37:27,230 --> 00:37:27,280

Brian: Yeah.

743

00:37:27,800 --> 00:37:28,850

Kristina: Those are fun.

744

00:37:29,300 --> 00:37:32,000

And for the Cats for Adoption.

745

00:37:32,000 --> 00:37:36,230

We started noticing,

something interesting, like

746

00:37:36,230 --> 00:37:37,400

a lot of people will say.

747

00:37:38,885 --> 00:37:40,925

Oh, nobody wants a black cat.

748

00:37:41,035 --> 00:37:42,445

Don't bring them to the adoption event.

749

00:37:42,475 --> 00:37:43,975

We have too many black cats.

750

00:37:43,975 --> 00:37:45,655

The black cats aren't moving.

751

00:37:45,895 --> 00:37:48,845

And I go, oh, contrare mon frere because.

752

00:37:49,285 --> 00:37:55,255

In September to October, we fostered

eight black cats and they got adopted.

753

00:37:55,255 --> 00:38:01,195

And the cool thing was we experimented

with gradients and solid colors

754

00:38:01,195 --> 00:38:02,875

that we sell on the website.

755

00:38:02,875 --> 00:38:08,935

So the hot pink magenta, like the Barbie,

we had whole bunch of little black kitties

756

00:38:08,935 --> 00:38:11,755

with that and yellow, bright green,

757

00:38:11,995 --> 00:38:17,395

Brian: so contrasting color to the black

cat and it just it's wow, they really pop.

758

00:38:17,470 --> 00:38:17,560

And

759

00:38:18,580 --> 00:38:19,450

Kristina: Orange kitties.

760

00:38:19,450 --> 00:38:25,450

If you follow Abram Engle on Instagram

he has an orange kitty named Kurt

761

00:38:25,780 --> 00:38:29,830

and he had one artwork panel that he

picked up that was just like a bright

762

00:38:29,830 --> 00:38:34,210

blue backdrop with his orange kitty,

and it he popped it looked amazing.

763

00:38:34,210 --> 00:38:35,570

So , that's fun.

764

00:38:35,570 --> 00:38:40,460

We experiment, with what looks

great behind this color cat, or what

765

00:38:40,460 --> 00:38:41,780

girl looks great behind that one.

766

00:38:41,780 --> 00:38:43,785

So I try, when we're

fostering, we try to shoot.

767

00:38:44,510 --> 00:38:50,810

The Adopt Me and then the adopted, and

then we'll try to get one other artwork

768

00:38:50,810 --> 00:38:53,420

panel that's just a regular artwork panel.

769

00:38:53,420 --> 00:38:55,550

So we print everything on demand.

770

00:38:56,585 --> 00:39:00,345

So we're not sitting on,

10,000 images of art.

771

00:39:00,645 --> 00:39:04,805

So when we're running the orders

for the people who have purchased

772

00:39:04,805 --> 00:39:08,425

from us, we're slowly adding

to our own personal collection.

773

00:39:08,425 --> 00:39:11,875

So like last week we did

this one image I'm looking at

774

00:39:11,875 --> 00:39:13,555

right now at the Poppy fields.

775

00:39:13,555 --> 00:39:16,745

I forget what the other one was

last week, but, it's neat to get

776

00:39:16,745 --> 00:39:18,535

the new artwork and change it out.

777

00:39:18,535 --> 00:39:20,695

And that's the fun thing

is like you're never bored.

778

00:39:20,695 --> 00:39:21,750

Because sometimes people are like.

779

00:39:22,765 --> 00:39:26,365

Yeah, I've had this painting on my wall

for a while and I feel like I shouldn't.

780

00:39:26,415 --> 00:39:29,535

I really love to change it up,

but I don't wanna take it down.

781

00:39:29,535 --> 00:39:30,465

I don't know what to do.

782

00:39:30,465 --> 00:39:31,975

And we're like that's what we do.

783

00:39:32,035 --> 00:39:33,655

We swap our artwork out.

784

00:39:34,140 --> 00:39:35,080

Brian: You can swap it, you

785

00:39:35,080 --> 00:39:37,075

Kristina: know, daily, weekly, quarterly,

786

00:39:37,100 --> 00:39:38,650

Brian: And it can't go any faster.

787

00:39:38,650 --> 00:39:41,650

Literally in under two

seconds you can swap it out.

788

00:39:41,740 --> 00:39:43,060

Do you have another one?

789

00:39:43,240 --> 00:39:49,060

And what's great too, Dixie, is if you

get bored of the frame style, let's say.

790

00:39:49,360 --> 00:39:52,990

So let's say you got the gallery

gold, and then a month later you

791

00:39:52,990 --> 00:39:54,900

are like I really want the silver.

792

00:39:55,540 --> 00:39:57,370

All you need to do is go to our site.

793

00:39:57,490 --> 00:40:00,910

You don't have to buy the

whole feline frame gallery set.

794

00:40:00,970 --> 00:40:04,750

All you need to do is go to our

accessories and just buy the frame.

795

00:40:05,380 --> 00:40:08,830

And the all frames are

interchangeable, just like the art.

796

00:40:08,860 --> 00:40:11,920

So you could take off the

gold frame and then you could

797

00:40:11,920 --> 00:40:13,610

just put the silver frame up.

798

00:40:13,900 --> 00:40:19,910

So that we've really made it so that,

you're not stuck at any point in time

799

00:40:19,910 --> 00:40:21,740

with art or with the frame style.

800

00:40:21,740 --> 00:40:23,240

You can always change it out.

801

00:40:24,410 --> 00:40:27,980

Dixie: Now since you do print on

demand, what is the lead time then?

802

00:40:27,980 --> 00:40:29,240

If somebody orders it?

803

00:40:29,580 --> 00:40:32,130

I guess from the time, they

order to the time it ships.

804

00:40:33,360 --> 00:40:37,880

Brian: Typical turnaround

time is about two weeks.

805

00:40:37,880 --> 00:40:37,900

Two weeks?

806

00:40:37,950 --> 00:40:41,490

Kristina: So if you order on a

Monday, then, not that Friday, but

807

00:40:41,490 --> 00:40:45,855

the following Friday it'll be going

out and sometimes people will reach

808

00:40:45,855 --> 00:40:49,305

out to us like, oh, I need this for

a birthday, or I need this tomorrow.

809

00:40:49,335 --> 00:40:51,465

We're like, if you need it

tomorrow, it's not gonna get there.

810

00:40:51,465 --> 00:40:56,145

But we have little like gift certificate

kind of things you can present

811

00:40:56,145 --> 00:40:59,355

people with that says you have a,

like at Christmas time, people were

812

00:40:59,355 --> 00:41:02,145

ordering the day before Christmas

or two days before and we're like.

813

00:41:02,520 --> 00:41:03,810

You're not gonna get it in time.

814

00:41:04,530 --> 00:41:08,040

But we're happy to accommodate and give

you something that you can print off.

815

00:41:08,040 --> 00:41:11,380

And then, if sometimes if someone's

I really need this, but I need

816

00:41:11,380 --> 00:41:14,320

it in 10 days if you communicate

with us, then it's possible

817

00:41:14,645 --> 00:41:17,110

Brian: we can make that,

we can make it work, right?

818

00:41:17,110 --> 00:41:20,800

So , we just need to hear

okay, how fast do you need it?

819

00:41:20,800 --> 00:41:23,270

And we could probably get it really quick.

820

00:41:23,270 --> 00:41:25,910

But typical turnaround time

is you put your order in,

821

00:41:25,910 --> 00:41:27,110

you get it within two weeks.

822

00:41:27,520 --> 00:41:32,320

Yeah, , it's a matter of , what print

run you get into when your order's placed

823

00:41:32,320 --> 00:41:34,120

, Kristina: We live in the

Antelope Valley, so we're an

824

00:41:34,120 --> 00:41:36,040

hour north of the Hollywood sign.

825

00:41:36,385 --> 00:41:41,425

And our printer is actually here in the

Antelope Valley and our manufacturer.

826

00:41:41,635 --> 00:41:46,465

So we moved from Brian's data on Cape

Cod, and then we had a manufacturer in

827

00:41:46,465 --> 00:41:52,275

Nevada and they weren't working for us

the way we wanted to be worked with.

828

00:41:52,275 --> 00:41:53,790

And so we left them and we.

829

00:41:54,360 --> 00:41:57,360

Secured a great manufacturer

in our own town.

830

00:41:57,420 --> 00:41:59,160

On the east side, we're on the west side.

831

00:41:59,160 --> 00:42:03,300

And so that's really great because now

you know, when things come up at the

832

00:42:03,300 --> 00:42:06,240

last minute, we're able to accommodate.

833

00:42:06,600 --> 00:42:10,940

'cause as the business grows, now we

have inventory and we're not relying

834

00:42:10,940 --> 00:42:13,580

on Brian's dad to make the product.

835

00:42:13,650 --> 00:42:17,190

So that's a nice growth in our

business that we're proud of.

836

00:42:18,310 --> 00:42:22,440

Dixie: As far as the artwork, 'cause

this was something that I guess maybe

837

00:42:22,440 --> 00:42:24,210

other cat people might be thinking about.

838

00:42:24,320 --> 00:42:24,380

Yeah.

839

00:42:24,380 --> 00:42:28,130

So you said that you don't use the porous

wood, so that way you can clean it.

840

00:42:28,130 --> 00:42:29,630

What about the actual art?

841

00:42:30,710 --> 00:42:34,800

Kristina: Yeah, so the material

that we used for the art

842

00:42:34,880 --> 00:42:37,850

work panels is non-porous.

843

00:42:38,255 --> 00:42:46,835

Non-toxic Scratch and fade resistant

and there's a Cat family, they also own

844

00:42:46,835 --> 00:42:49,265

some cat products called the Meow Mob.

845

00:42:49,345 --> 00:42:51,415

And they have a cat named Buddy.

846

00:42:51,445 --> 00:42:53,995

They actually wrote a book about

fostering two books about fostering,

847

00:42:54,265 --> 00:42:56,305

and they have a video of Buddy.

848

00:42:57,000 --> 00:43:02,340

His little kink is that he loves

to scratch at the artwork panel and

849

00:43:02,340 --> 00:43:07,830

he can scratch all he wants because

it's never going to have any issues.

850

00:43:08,260 --> 00:43:11,410

Brian: And if a cat throws a hairball

up on it, you can just pull it

851

00:43:11,410 --> 00:43:15,370

out and wipe it down with a white

cloth, the colors will not run.

852

00:43:15,770 --> 00:43:15,860

You

853

00:43:15,950 --> 00:43:17,330

Kristina: can have it near a window.

854

00:43:17,330 --> 00:43:18,800

It's not going to fade.

855

00:43:18,980 --> 00:43:19,220

Brian: Nope.

856

00:43:19,280 --> 00:43:20,245

And it's a thick material.

857

00:43:20,725 --> 00:43:21,745

It's really sturdy.

858

00:43:21,795 --> 00:43:26,845

It's a semi rigid material, so it's

got a nice little weight to it.

859

00:43:27,235 --> 00:43:27,955

It's really great.

860

00:43:27,985 --> 00:43:33,025

Yeah, we do everything high quality,

like it really is top notch for sure.

861

00:43:34,160 --> 00:43:38,860

Dixie: I love it and I love too, that

you give back through mission Meow

862

00:43:38,865 --> 00:43:41,935

and that y'all are on the board of

Mission Meow and you help with the

863

00:43:41,935 --> 00:43:44,125

fostering and getting kittens adopted.

864

00:43:44,795 --> 00:43:48,815

So before we end the call,

I do have another question.

865

00:43:49,715 --> 00:43:49,895

Yeah.

866

00:43:50,405 --> 00:43:56,270

If you could frame one iconic cat, real

or fiction, who would it be and why?

867

00:43:57,101 --> 00:44:01,271

Kristina: I would love to go back in time,

and it's just because we just watched this

868

00:44:01,271 --> 00:44:03,971

movie the other night on Amazon Prime.

869

00:44:04,271 --> 00:44:04,601

Brian: Okay.

870

00:44:04,691 --> 00:44:08,381

Kristina: I would love to go back

and frame Freddie Mercury's cats.

871

00:44:09,491 --> 00:44:09,941

Brian: Oh,

872

00:44:09,941 --> 00:44:10,876

Kristina: see, did you see That's a good

873

00:44:10,876 --> 00:44:10,956

Dixie: one.

874

00:44:11,986 --> 00:44:12,276

Kristina: Yeah.

875

00:44:12,581 --> 00:44:14,291

Did you see the Freddie Mercury movie?

876

00:44:14,561 --> 00:44:15,101

Dixie: I did.

877

00:44:15,101 --> 00:44:15,461

Yeah.

878

00:44:16,011 --> 00:44:19,281

Kristina: When that movie came out, we

had, I think just moved here and, and it

879

00:44:19,281 --> 00:44:25,021

was pouring rain and I dropped off Brian

and my dad at a regular movie theater.

880

00:44:25,021 --> 00:44:28,911

Because we work in entertainment,

we usually go to really great,

881

00:44:28,971 --> 00:44:32,811

amazing movie theaters that

are very private in Hollywood.

882

00:44:33,051 --> 00:44:35,451

And I was like, I want you

guys to see this movie.

883

00:44:35,481 --> 00:44:37,221

'cause my dad loves rock and roll.

884

00:44:37,491 --> 00:44:40,881

And I dropped 'em off and I

was like, have a great time.

885

00:44:40,881 --> 00:44:43,431

And afterwards Brian's you

really gonna wanna see the movie?

886

00:44:43,431 --> 00:44:46,311

You're really, and I'm so

busy being a mom, like I.

887

00:44:46,801 --> 00:44:47,821

Never had time.

888

00:44:47,821 --> 00:44:51,951

And the other day he's oh, look at

the Freddie Mercury movie is on tv.

889

00:44:51,951 --> 00:44:55,251

So we sat and watched it and you

had said when you first saw it, oh,

890

00:44:55,251 --> 00:44:58,091

there's something you're gonna really

love about it, and then the film

891

00:44:58,091 --> 00:45:01,661

opens with him and these little cats

eating out of their little dishes.

892

00:45:01,691 --> 00:45:04,921

And I was like, oh, I would love

to frame all those little cats.

893

00:45:04,921 --> 00:45:07,201

I know if Freddie Mercury was alive.

894

00:45:07,581 --> 00:45:11,481

He would have so many frames

in his house for all his cats.

895

00:45:12,315 --> 00:45:13,905

Brian still thinking of a famous

896

00:45:14,265 --> 00:45:14,355

Brian: cat?

897

00:45:14,445 --> 00:45:14,715

No.

898

00:45:14,720 --> 00:45:21,495

No, because this, now this brings me

up to who else was a lover of cats

899

00:45:21,765 --> 00:45:24,705

and it was, who invented the cat door?

900

00:45:24,735 --> 00:45:25,995

The original cat door.

901

00:45:26,730 --> 00:45:30,060

It's a famous, it's like Michelangelo.

902

00:45:30,060 --> 00:45:30,630

It's like what?

903

00:45:30,630 --> 00:45:32,010

It's a big inventor.

904

00:45:32,190 --> 00:45:32,760

Kristina: Really?

905

00:45:32,790 --> 00:45:33,330

Brian: Yes.

906

00:45:33,420 --> 00:45:34,350

Oh, who is it?

907

00:45:35,130 --> 00:45:35,160

. I

908

00:45:35,160 --> 00:45:36,660

Dixie: can't help you on that one.

909

00:45:37,140 --> 00:45:44,190

Brian: This is gonna drive me mad, but

like a major historical, this is I Albert

910

00:45:44,190 --> 00:45:44,880

Kristina: Einstein.

911

00:45:44,910 --> 00:45:45,110

Brian: No.

912

00:45:45,245 --> 00:45:47,365

This is way old.

913

00:45:47,765 --> 00:45:49,055

And I remember reading, where's your

914

00:45:49,055 --> 00:45:49,505

Kristina: phone?

915

00:45:49,680 --> 00:45:52,800

Brian: I got, I have to Dixie

come up with another question.

916

00:45:53,333 --> 00:45:57,533

Kristina: I, I will say it's really fun,

like when people send us pictures and

917

00:45:57,533 --> 00:45:59,153

then we've had these moments happen.

918

00:45:59,528 --> 00:46:03,368

In our home where people who have

multiple frames and the shelves,

919

00:46:03,608 --> 00:46:05,468

it'll be like the Brady Bunch.

920

00:46:05,588 --> 00:46:09,518

So they'll have one cat in a frame, or

one cat on top of the frame, one cat

921

00:46:09,518 --> 00:46:12,818

on the shelf, the other cat in another

frame, the other cat on the shelf.

922

00:46:13,118 --> 00:46:14,558

That looks really cool.

923

00:46:14,588 --> 00:46:16,808

You don't remember the Brady

Bunch with the Squares?

924

00:46:16,998 --> 00:46:17,208

Dixie: Yes.

925

00:46:17,313 --> 00:46:18,608

I was just thinking about that.

926

00:46:18,608 --> 00:46:21,638

Like you could set up the whole Brady

Bunch theme in your living room.

927

00:46:22,118 --> 00:46:23,888

Kristina: What's the artwork piece?

928

00:46:24,158 --> 00:46:30,458

Is it by Rembrandt where it's

creation and one person is touching?

929

00:46:30,488 --> 00:46:33,668

It's like God is and

man are touching almost.

930

00:46:33,668 --> 00:46:33,938

Yes.

931

00:46:33,938 --> 00:46:34,358

Dixie: I know.

932

00:46:34,358 --> 00:46:34,838

I know which

933

00:46:34,838 --> 00:46:35,048

Kristina: one you are

934

00:46:35,048 --> 00:46:35,768

Dixie: talking about.

935

00:46:35,768 --> 00:46:36,968

I can't think of the name of it.

936

00:46:36,968 --> 00:46:36,998

Okay.

937

00:46:37,718 --> 00:46:42,228

Kristina: Yeah, I think we're carrying

that now, but we had a Abram Engle

938

00:46:42,228 --> 00:46:45,718

and then freezy Kershaw on Instagram.

939

00:46:46,783 --> 00:46:52,393

They had the same moment where the cat

is on the frame hanging its paw down and

940

00:46:52,393 --> 00:46:57,253

the other cat is on the shelf trying to

reach the other cat, the creation artwork.

941

00:46:58,183 --> 00:46:59,173

Oh no, that's awesome.

942

00:46:59,173 --> 00:46:59,623

It's funny.

943

00:46:59,803 --> 00:47:03,738

It's funny to see these little

trends with cats and prince.

944

00:47:04,368 --> 00:47:05,938

Brian: Okay, Dixie, I got it.

945

00:47:06,118 --> 00:47:06,358

Kristina: You got it?

946

00:47:06,823 --> 00:47:07,183

Brian: Okay.

947

00:47:07,183 --> 00:47:07,753

All right.

948

00:47:07,753 --> 00:47:08,293

All right.

949

00:47:08,683 --> 00:47:09,553

Alright, here we go.

950

00:47:09,613 --> 00:47:10,393

Kristina: I'm not gonna say it.

951

00:47:10,483 --> 00:47:11,113

Brian: Here we go.

952

00:47:11,383 --> 00:47:14,203

According to well-documented antidotes.

953

00:47:14,873 --> 00:47:19,853

From his time at the University

of Cambridge, sir Isaac Newton.

954

00:47:20,183 --> 00:47:21,308

Kristina: Newton Uhhuh really

955

00:47:21,313 --> 00:47:26,423

Brian: was frequently, yes, Newton

was frequently interrupted while

956

00:47:26,423 --> 00:47:32,153

working because his cats wanted in and

out to avoid getting up constantly.

957

00:47:32,153 --> 00:47:37,163

He cut a hole in the door so the

cats could come and go freely.

958

00:47:37,703 --> 00:47:42,503

Legend ads that he even made two

holes, one for the mother cat.

959

00:47:43,163 --> 00:47:47,783

The smaller one for the kittens, which

hilariously would, was unnecessary

960

00:47:47,813 --> 00:47:49,523

'cause there was a bigger hole, right?

961

00:47:49,883 --> 00:47:54,593

While there's no patent or formal product

launch that he ever did, the story has

962

00:47:54,593 --> 00:47:59,393

been repeated in academic histories

and Newton's biography for centuries.

963

00:47:59,693 --> 00:48:05,993

So I would love to have, go back

in time and install a Frame Your

964

00:48:05,993 --> 00:48:08,063

Feline for Sir Isaac Newton.

965

00:48:08,348 --> 00:48:10,093

His mind would be blown.

966

00:48:10,593 --> 00:48:11,348

He would be like, whoa.

967

00:48:11,348 --> 00:48:11,888

What?

968

00:48:14,318 --> 00:48:15,728

Dixie: Thank y'all for joining me.

969

00:48:15,728 --> 00:48:16,688

It has been fun.

970

00:48:16,688 --> 00:48:20,528

I enjoyed our conversation and

learning about Frame Your Feline

971

00:48:20,578 --> 00:48:21,058

Kristina: thank you.

972

00:48:21,058 --> 00:48:21,473

Brian: Thank you.

973

00:48:21,883 --> 00:48:23,353

Dixie: That's it for today's episode.

974

00:48:23,353 --> 00:48:27,253

I wanna thank everybody for

listening and supporting us.

975

00:48:27,343 --> 00:48:31,453

If you wanna take that an extra

step, consider becoming a member.

976

00:48:31,693 --> 00:48:35,893

We just added this to our

website, animalposse.com,

977

00:48:36,133 --> 00:48:38,203

scroll down, look for the support tab.

978

00:48:38,253 --> 00:48:44,583

Our membership program is going to

help us directly support animals

979

00:48:44,613 --> 00:48:51,813

in need, whether that be through

vaccinations, food or spay neuter efforts.

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