In this first episode of 2025, "Expand with Purpose, Grow with Strategy," I dive into the essential principles that guide sustainable business growth.

Using a relatable analogy of driving without a destination, I unpack the importance of combining purpose (your destination) with strategy (your roadmap) to ensure every action in your business serves a clear objective.

We’ll also explore two critical decision-making modes:

✅ Effectuation: Starting with what you have, leveraging your resources, and building as you go.

✅ Causation: Setting clear goals and strategically planning each step to reach them.

This episode is your blueprint for starting 2025 with clarity, intention, and focus.

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