How do you create a sales and marketing culture of Demand gen? In this episode, Jason Myers, CRO at Austin Lawrence Group, discusses how to build genuine demand for your product through content marketing and lays out a scalable content-based sales and marketing growth strategy - all without ignoring the crucial need to continuously feed the sales team with likely buyers for your product. 

This episode is perfect for any early-stage sales and marketing leaders who have bought into the demand gen hype but are unsure how to balance modern demand gen practices with classic lead gen strategies.