Artwork for podcast Mind the Gap
Creating a Demand-Gen Culture and Scaling the Content-Based Sale, with Jason Myers
2nd February 2022 • Mind the Gap • Enablix
00:00:00 00:26:04

Share Episode


How do you create a sales and marketing culture of Demand gen? In this episode, Jason Myers, CRO at Austin Lawrence Group, discusses how to build genuine demand for your product through content marketing and lays out a scalable content-based sales and marketing growth strategy - all without ignoring the crucial need to continuously feed the sales team with likely buyers for your product. 

This episode is perfect for any early-stage sales and marketing leaders who have bought into the demand gen hype but are unsure how to balance modern demand gen practices with classic lead gen strategies.