In this episode, we delve into the intriguing concept of Dry January, examining its multifaceted impact on personal habits and business dynamics. Our conversation navigates through the pitfalls of extreme behavior. We underscore the importance of balance, emphasizing how extreme stances can paradoxically foster overindulgence rather than nurturing a new, healthier identity.

From a business perspective, we shine a light on the unique opportunities Dry January presents, especially for the alcohol industry. It's not just about riding out a dry spell; it's about innovation and adaptability. We explore how businesses can creatively embrace this trend by offering enticing mocktails and appealing non-alcoholic alternatives, turning a potential setback into a showcase of versatility and customer inclusivity.

Highlights:

“I think that [overindulging before a period of abstinence] is really dangerous. It's like I'm giving myself permission to make bad decisions today, because I'm going to make a sacrificial decision tomorrow.”

“When a future decision becomes a crutch or a reason to make bad decisions today, that's when you're not doing it for the right reasons."

“When a trend like this comes out, you've got to ask yourself, is this trend kind of pulling people away from my business or is it pushing them towards?”

Timestamps:

00:00 Introduction and Personal Perspectives on Dry January

04:12 The Dangers of Extreme Behavior and Future Decision Crutches

06:06 Business Opportunities for Alcohol-Related Industries

07:57 Networking and Marketing Opportunities Around Dry January

09:49 Responding to Trends That Pull People Away from Your Business

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training