Artwork for podcast Fight Club 4 Business
E.91 Caleb Wininger
Episode 427th March 2022 • Fight Club 4 Business • Tay, Meaghan, Michelle & Martha
00:00:00 01:06:53

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Here's a bit about Caleb: In the summer of 2019, Caleb was privileged to attend and graduate from the coveted Goldman Sachs 10,000 Small Businesses program, where he was selected by my Cohort to serve as its Alumni Ambassador.

In July of 2020, Caleb assumed the role of Basecamp Resource Director for the Conquer Program at Conquer is the world's leading mentorship and coaching program specifically focused on helping home service businesses and their CEOs grow. In January of 2021 he became a Certified Conquer Business Coach, which has allowed him to work closely with small business CEOs in new and exciting ways.

Caleb lives and work in a wonderful community called Orion Township with his beautiful wife and two teenage sons.

Time Stapms:

📍[6:05]Marketing: How SEO is like a Marathon

📍[11:21]SEO helps build organic growth but it takes time...

📍[13:13]Looking at SEO as a long-term investment - you're investing today's dollars for a future return...

📍[24:02]Saving for Winter Strategies... Profit First is a super helpful strategy for establishing a war chest for Winter & Tax Savings...

📍[26:58]Differing between personal debt & business debt... Business debt is sometimes a good thing...

📍[32:17]Access to a line of credit can be really valuable as a business tool...

📍[33:37]Using coaching as a business tool... Both to be coached and coaching your team...

📍[34:02]Check out ResponsiBid -->

📍[35:14]Check out Conquer they'll not only coach you but they'll help coach your people!

📍[36:38]The ROI on coaching is many multiples...

📍[37:21]Check out Caleb's latest passion project -->

📍[38:18]Caleb loves transforming mindsets from owner to CEO...

📍[39:25]He loves building out systems & automations to deliver consistent results

📍[42:13]The value of Performance Reviews

📍[45:21]Caleb runs his business on EOS. Check out Traction:

📍[46:02]Check out Jim Collins' Good to Great:

📍[46:55]Can they get it? Do the want it? Are they capable of it?

📍[49:41]What's happening to the workforce after the past couple of years?

📍[50:10]You can't compete on hourly wage...

📍[50:54]The best employees are the ones who are looking for more than a paycheck.... but a community!

📍[51:59]Gamifying is HUGE!

📍[52:22]Millennials make us better employers

📍[54:02]Martha does performance evals every 6 months..

📍[57:15]People crave feedback... Performance reviews should be an open dialogue and very measurable.


📍[1:01:18]Marketing Homework: Take a look at your SEO

📍[1:01:50]Finance Homework: What's your current debt holdings? Separate from Business to Personal.

📍[1:02:06]Systems Homework: Find a coach!

📍[1:02:21]People Homework: Establish a performance eval

📍[1:03:22]Caleb Homework: Think of yourself as the bottleneck in your company - find one position in your company where you can remove yourself as their bottleneck... Bring in an outside source to help them level up!

📍[1:03:42]Check out The Rockstar Admin ->

📍[1:05:02]Email Caleb -->

"Quote of the day"

Nothing to prove. Everything to IMPROVE." Unknown


Caleb Wininger :

Tay Meroni (Marketing) with Pure Pressure Washing

Meaghan Likes (Finances) with Bookkeeping Academy OnlineLikes Accounting Company Jeff Likes Clean Windows & Gutters

Michelle Myers (Systems) with Pink Callers

Martha Woodward (People) with The Pay for Performance ExpertQuality Driven Software & Dusting Divas