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1549 – Understanding Usability and Relevancy with GreenBananaSEO’s Kevin Roy
18th May 2023 • The Thoughtful Entrepreneur • Josh Elledge of
00:00:00 00:18:26

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In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Chief Executive Officer & Co Founder of GreenBanana SEO, Kevin Roy.

The Future of SEO: How AI is Changing the Game

As the world becomes increasingly digitized, it's no surprise that artificial intelligence is starting to play a bigger role in search engine optimization (SEO). In a recent podcast episode, Kevin Roy, CEO of Green Banana SEO, shared his insights into how AI is changing the game for SEO experts. According to Kevin, AI has the potential to revolutionize the way we approach SEO by making it more efficient and effective. However, he also acknowledges that there are some concerns about how search engines will process the massive amount of content being generated on a second-by-second basis. One of the biggest challenges with AI and SEO is ensuring that the content is still relevant and high quality. Kevin warns against simply cutting and pasting content from AI tools, as this could lead to low-quality content that doesn't resonate with users. Instead, he advises SEO experts to use AI to their advantage by analyzing data and identifying trends that can inform their content strategy. Despite the potential challenges, Kevin is excited about the possibilities that AI presents for the future of SEO. He predicts that savvy users may start turning to chatbots instead of Google search, which could take away some market share from search engines. This means that SEO experts will need to pay close attention to AI and adapt their strategies accordingly. Overall, the podcast episode highlights the importance of staying current with SEO updates and focusing on core principles like usability and relevance. As AI continues to evolve, it's clear that SEO experts will need to stay ahead of the game to ensure that their clients' websites rank well in search engine results pages.  

About Kevin Roy:

Kevin is a dynamic leader renowned for developing growth strategies and new market entries. His diverse experience spans various sectors, including technology, finance, and biotech, where he has generated tens of millions in revenue. Recognized as transformative, Roy effectively increases profitability and innovatively solves complex problems. He has earned a reputation as a digital marketing pioneer in Boston over the last 15 years. His expertise encompasses marketing, branding, and advertising strategy, focusing on SEO, SEM, web analytics, and digital commerce in online and social media.  

About GreenBanana SEO:

GreenBanana SEO is a versatile company that provides tailored SEO solutions to clients of all sizes, ranging from small businesses seeking local SEO campaigns to large corporations running national SEO campaigns. The company stands out for its unique "Pay Per Performance" model, offering genuine value and accountability. Their strategies aim to optimize clients' online presence and increase visibility, ensuring success in competitive digital landscapes. GreenBanana SEO's diverse clientele and successful track record demonstrate its adaptability and effectiveness in various market environments.   Apply to be a Guest on The Thoughtful Entrepreneur:

Links Mentioned in this Episode:

Want to learn more? Check out GreenBanana SEO website at Check out GreenBanana SEO on LinkedIn at Check out Kevin Roy on LinkedIn at Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!  

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