This episode serves as a guide for content creators to learn from the mistakes of the movie industry. It advocates for creativity, genuine audience engagement, and strategic marketing that resonates with today's consumers.

The movie industry is falling fast. I share my childhood memories of the joy of watching movies and how attending a movie now has changed dramatically. We need to understand the power of audience engagement, noting that the film industry is often playing it safe with sequels and familiar franchises (a strategy that may not always yield positive results).

As podcasters, we need to note these trends and craft our content thoughtfully, ensuring that we do not fall into the trap of repeating what has already been done. Podcasters can stand out in an increasingly crowded marketplace by fostering authentic connections with listeners and providing innovative, compelling narratives.

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Takeaways:

• The movie industry is struggling, and podcasters can learn valuable lessons from this decline.
• Creating a strong community experience can enhance audience engagement for both movies and podcasts.
• Making the consumption of your content easy is crucial for keeping your audience satisfied.
• Trailers should accurately represent the film's content to avoid disappointing viewers.
• Audience engagement and feedback are essential for improving movie and podcast content.
• Podcasters should avoid the common pitfalls of the movie industry to ensure success.

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School of Podcasting

Dave Jackson: 00:00:00

I remember when I was probably six, maybe seven years old, I went to the Linda theater with my family, and they did a giveaway, like, they actually had a stage that the screen would come down, and there's a guy on the stage, and he gave away a six pack of Pepsi.

Dave Jackson: 00:00:18

Now, back then, Pepsi was in bottles, and I won a six pack, which was interesting because I wasn't old enough to drink it yet.

Dave Jackson: 00:00:26

My parents wouldn't let me do that.

Dave Jackson: 00:00:28

But I remember this because the Pepsi would sit in front of our phone, which hung on a wall, and I could balance myself as I stood on the Pepsi bottles to reach the phone.

Dave Jackson: 00:00:42

And maybe that's why I've always loved movies.

Dave Jackson: 00:00:44

I remember my father, who rarely, if ever, laughed, was that guy that somehow Barbra Streisand in the movie, what's up, Doc?

Dave Jackson: 00:00:55

Hit his funny bone like nobody ever has.

Dave Jackson: 00:00:58

To the point it was, like, embarrassing.

Dave Jackson: 00:01:00

You're like, okay, enough already.

Dave Jackson: 00:01:01

Please quit laughing.

Dave Jackson: 00:01:03

You know?

Dave Jackson: 00:01:03

And there's just something different about movies in that you get to enjoy the art of storytelling on a screen with music that's vibrating your butt in the seats.

Dave Jackson: 00:01:15

I love that through this amazing sound system, but also, you're experiencing it with other people.

Dave Jackson: 00:01:23

And I love when we all jump together and then laugh in a scary movie, or we all belly laugh at a comedy or we all cry in a drama.

Dave Jackson: 00:01:34

The crowd experience is something you can't get at home.

Dave Jackson: 00:01:40

And I started going back to the movies.

Dave Jackson: 00:01:43

I hadn't been to one in years, probably like you, thanks to our good friend Covid.

Dave Jackson: 00:01:48

And when I went back, I was like, ooh, holy cow.

Dave Jackson: 00:01:51

And so it sounds like I'm talking about movies today.

Dave Jackson: 00:01:55

But I'm also looking at this as a podcaster, because we're both in the entertainment business, and I want to make sure that we go into podcasting looking at maybe the mistakes that movie theaters are making so that we don't fall over the same thing and make the same mistakes that they're doing.

Dave Jackson: 00:02:19

So let's see what we can learn together.

Dave Jackson: 00:02:21

Let's start the show.

Speaker B: 00:02:22

The School of podcasting with Dave Jackson.

Dave Jackson: 00:02:28

Podcasting Sense: 2005

Dave Jackson: 00:02:31

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Dave Jackson: 00:02:38

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Dave Jackson: 00:02:43

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Dave Jackson: 00:02:50

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Dave Jackson: 00:02:55

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Dave Jackson: 00:03:04

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Dave Jackson: 00:03:05

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Dave Jackson: 00:03:06

So let's talk about where our good friends in the movies have gone, because I didn't know it was this bad.

Dave Jackson: 00:03:13

The last movie I saw until this month was Top Gun Maverick with Tom Cruise.

Dave Jackson: 00:03:21

Doesn't seem that long ago, right?

Dave Jackson: 00:03:23

It was: 2022

Dave Jackson: 00:03:29

And I decided I was bored one night, and I was like, you know, I haven't been to the movies.

Dave Jackson: 00:03:35

And Beetlejuice had its sequel out, and I decided to go.

Dave Jackson: 00:03:40

Now, notice the last movie I saw before that, a sequel.

Dave Jackson: 00:03:45

The movie I got me out of my chair to go see was a sequel.

Dave Jackson: 00:03:51

And Beetlejuice sequel was okay.

Dave Jackson: 00:03:57

But did I tell anybody when I came out of the theater, hey, you gotta go see the new Beetlejuice movie.

Dave Jackson: 00:04:05

It's amazing because it wasn't.

Dave Jackson: 00:04:07

It was okay.

Dave Jackson: 00:04:09

Something I would watch, like, you can definitely wait till it shows up, till it streams.

Dave Jackson: 00:04:14

But all in all, I was like, hmm.

Dave Jackson: 00:04:17

And so the next movie I saw, which was like, I don't know, a week later, was the Joker sequel.

Dave Jackson: 00:04:26

Now, I would say the Joker sequel name, but you can't pronounce it.

Dave Jackson: 00:04:31

It's def something in French, which goes back to maybe have a good name for your show.

Dave Jackson: 00:04:37

We'll talk about what podcasters can learn from this.

Dave Jackson: 00:04:40

And what was interesting is that one, right?

Dave Jackson: 00:04:45

It's a DC.

Dave Jackson: 00:04:45

It's a comic book thing.

Dave Jackson: 00:04:47

nt on a Friday, and I went at: 06:00

Dave Jackson: 00:04:58

And by nobody, I mean there's nobody there.

Dave Jackson: 00:05:01

And I was like, well, I'm early.

Dave Jackson: 00:05:03

So I go in, and it was me and one other person.

Dave Jackson: 00:05:07

When I saw Beetlejuice, that sequel, I was the only person in the theater.

Dave Jackson: 00:05:15

There might have been one other person.

Dave Jackson: 00:05:17

And so I watch this Joker movie, and I'm not going to spoil it for you, but I will say that the makers of that movie, their goal was to upset the people who watched both the Joker and the sequel.

Dave Jackson: 00:05:35

That's not good for business in my book.

Dave Jackson: 00:05:38

But I walked out.

Dave Jackson: 00:05:39

Now it's like 815 ish, and I'm here to tell on a Friday.

Dave Jackson: 00:05:45

And there was nobody in the theater.

Dave Jackson: 00:05:48

So I was talking with the guy that gave me my popcorn, and he said, yeah, regal theaters has, I think it was 343 theaters in the US, and they ranked 340th.

Dave Jackson: 00:06:02

And he said, the only reason they were in business is Regal owned the building.

Dave Jackson: 00:06:06

And I was like, wow.

Dave Jackson: 00:06:08

And he said, yeah, if you like movies, you should sign up for our you.

Dave Jackson: 00:06:14

Basically, I pay $19, and I can see as many movies as I want.

Dave Jackson: 00:06:18

Why?

Dave Jackson: 00:06:19

Because they still sell popcorn at those things.

Dave Jackson: 00:06:21

And that's a ridiculously price, by the way.

Dave Jackson: 00:06:23

Uh, it was $13 for the ticket, $13 for popcorn and a drink.

Dave Jackson: 00:06:27

So I'm putting out $26, something like that, for the thing.

Dave Jackson: 00:06:31

But when I came out of the Joker, I was fired up to tell.

Dave Jackson: 00:06:36

To tell people about this movie.

Dave Jackson: 00:06:38

Why?

Dave Jackson: 00:06:38

Cause it was horrible.

Dave Jackson: 00:06:41

Absolutely, like, unequivocally bad.

Dave Jackson: 00:06:45

And I went, because I love Lady Gaga.

Dave Jackson: 00:06:48

Was not an early fan, but she, when, you know, a star is born, came out when she appeared on Howard Stern with any time there's a cute female that can sing with just a piano, you got me.

Dave Jackson: 00:07:01

Doesn't matter who it is.

Dave Jackson: 00:07:02

Demi Lovato, Adele, Lady Gaga, you got me.

Dave Jackson: 00:07:07

And so I love Gaga, even though I know she's not going to sing in the movie.

Dave Jackson: 00:07:11

Well, I was wrong.

Dave Jackson: 00:07:12

It turns out it's a musical.

Dave Jackson: 00:07:14

And we'll talk about that.

Dave Jackson: 00:07:15

Like when.

Dave Jackson: 00:07:16

When people listen to your content and they go, wait, what?

Dave Jackson: 00:07:19

Yes.

Dave Jackson: 00:07:20

Because guess what?

Dave Jackson: 00:07:21

Today it's a musical.

Dave Jackson: 00:07:22

I'm going to sing the rest of this podcast.

Dave Jackson: 00:07:25

Gonna sing.

Dave Jackson: 00:07:26

He's gonna sing.

Dave Jackson: 00:07:27

He's gonna sing the rest.

Dave Jackson: 00:07:28

Wouldn't you be like, what the heck is this?

Dave Jackson: 00:07:31

No, I'm not gonna sing the rest of this podcast.

Dave Jackson: 00:07:35

Crazy.

Dave Jackson: 00:07:37

Horrible.

Dave Jackson: 00:07:38

Bait and switch.

Dave Jackson: 00:07:40

So there was nobody in Joker, and yesterday I went to see the movie Saturday night.

Dave Jackson: 00:07:48

It's about a show here in the US called Saturday night live.

Dave Jackson: 00:07:52

It's been on tv forever.

Dave Jackson: 00:07:54

And it's funny because I still watch it, and every week I go, yep, still not funny.

Dave Jackson: 00:08:01

But it's part of my routine.

Dave Jackson: 00:08:03

We talk about that a lot.

Dave Jackson: 00:08:05

And it was not a bad movie.

Dave Jackson: 00:08:08

Why?

Dave Jackson: 00:08:08

Because it had a lot of.

Dave Jackson: 00:08:09

I wonder what's going to happen next.

Dave Jackson: 00:08:11

It's a lot of tension and release.

Dave Jackson: 00:08:13

Tension and release.

Dave Jackson: 00:08:14

Oh, my gosh, what's going to happen?

Dave Jackson: 00:08:16

Are they going to make it?

Dave Jackson: 00:08:18

And so if somebody said, should I go see that?

Dave Jackson: 00:08:20

Are you.

Dave Jackson: 00:08:21

Are you going to the movies?

Dave Jackson: 00:08:22

Yeah, I'm going to the movies.

Dave Jackson: 00:08:23

Yeah, it's.

Dave Jackson: 00:08:24

It's.

Dave Jackson: 00:08:24

It's worth seeing.

Dave Jackson: 00:08:25

It's.

Dave Jackson: 00:08:25

Okay.

Dave Jackson: 00:08:26

So that's the thing that we do.

Dave Jackson: 00:08:31

We have the same marketing strategy as the movie.

Dave Jackson: 00:08:35

So let's talk about some of the things that we have in common with movies, because there's a lot.

Dave Jackson: 00:08:43

Number one, we're storytellers even if it's a narrative style, even if you're doing the news, right, you get to shape what part of the news makes it to your audience.

Dave Jackson: 00:08:54

But we're storytellers in terms of production quality, right?

Dave Jackson: 00:08:58

Our sound comes into play and how we look.

Dave Jackson: 00:09:03

If you ever look at movie posters, they're really detailed and beautiful, right?

Dave Jackson: 00:09:07

So the, the movie poster gets our attention and then the trailer, right?

Dave Jackson: 00:09:12

They have trailers.

Dave Jackson: 00:09:14

And the idea is to generate buzz.

Dave Jackson: 00:09:17

So when you launch your podcast, you ready?

Dave Jackson: 00:09:19

You want to learn how to launch your podcast?

Dave Jackson: 00:09:20

First of all, do what they do in the movies and do some sort of screening and have people tell you how the movie went.

Dave Jackson: 00:09:30

Ron Howard.

Dave Jackson: 00:09:31

Ron Howard.

Dave Jackson: 00:09:33

Opie Cunningham, right, has made so many movies, has been in the entertainment business since he was a kid.

Dave Jackson: 00:09:41

Paul, how do you do?

Dave Jackson: 00:09:43

Right?

Dave Jackson: 00:09:43

He was that little kid on Andy Griffith, won so many oscars and Emmys and everything like that.

Dave Jackson: 00:09:48

Every movie he puts out, he sits in the audience and watches because he knows when they're supposed to laugh and cry and if they're crying when they're supposed to laugh and vice versa, he knows he needs to do an edit so he makes sure that it's going to work.

Dave Jackson: 00:10:04

Then you generate a bunch of buzz and then you hope those people tell their friends.

Dave Jackson: 00:10:11

And so when it comes time to launch, first of all, put your show and apple and Spotify and all that stuff.

Dave Jackson: 00:10:18

All of them.

Dave Jackson: 00:10:20

And then once you're sure it's there, then pick a day and you say, hey, everybody, we're launching on the 21st.

Dave Jackson: 00:10:27

And you send out an email and you announce it on social and you say, not the 19th, not the 20th, not the 22nd, it's the 21st.

Dave Jackson: 00:10:36

I need you to follow the show.

Dave Jackson: 00:10:39

Go to my website.com follow, which is automatically created by your friends pod page, right.

Dave Jackson: 00:10:44

Have a page to go.

Dave Jackson: 00:10:45

Don't tell them.

Dave Jackson: 00:10:46

Find me wherever you find your podcast.

Dave Jackson: 00:10:48

And you say, everybody needs to sign up on this day, the 21st.

Dave Jackson: 00:10:52

That's your launch.

Dave Jackson: 00:10:54

That's it.

Dave Jackson: 00:10:54

That's how you launch your podcast.

Dave Jackson: 00:10:56

And that way, in theory, you will go up the charts.

Dave Jackson: 00:11:00

And if you get high enough on the charts, that then might get you a little bit of exposure, which will keep you on the charts, hopefully.

Dave Jackson: 00:11:09

I'm not sold on the idea that being a top 20 and apple, I don't know, a lot of people are going into the apple charts to look for stuff.

Dave Jackson: 00:11:15

I know sponsors are, so enjoy the spam, but the studios spend millions of dollars to get the buzz going.

Dave Jackson: 00:11:26

And then they hope that you go into the seats, watch the movie, and then tell your friends something else that happens in the movie business.

Dave Jackson: 00:11:36

They do a lot of collaboration, right.

Dave Jackson: 00:11:38

You have, you know, Batman and Superman in the same movie, and Godzilla and what's the other monster, King Kong.

Dave Jackson: 00:11:46

They're collaborating now, trying to pull audiences together because they're losing their shirt.

Dave Jackson: 00:11:52

I'll talk about that in a second.

Dave Jackson: 00:11:54

They also then do audience engagement.

Dave Jackson: 00:11:57

So we do things like podfests where we get together and there are actual other kind of podcast events where somebody will do a live podcast in front of a bunch of their, you know, audience, and you'll get three or four shows together to do that.

Dave Jackson: 00:12:14

I've attended those.

Dave Jackson: 00:12:16

I kind of go, hmm, not sure this is working for me.

Dave Jackson: 00:12:19

We also do listener surveys or we should be, I'll be talking about those in a couple weeks.

Dave Jackson: 00:12:24

And we also have diverse content, if you think about it, if we get into indie films, especially, there's a much more diverse content because right now they're not getting too diverse.

Dave Jackson: 00:12:37

And they also try to monetize via merchandise.

Dave Jackson: 00:12:42

And I'll be talking about that in the future.

Dave Jackson: 00:12:44

But here's the thing that's going on that I was like, holy cow.

Dave Jackson: 00:12:50

All right, you ready for this?

Dave Jackson: 00:12:51

Like, I saw Saturday night.

Dave Jackson: 00:12:55

On a Saturday night?

Dave Jackson: 00:12:57

No, Friday night.

Dave Jackson: 00:12:58

And I think there were eight people in the theater.

Dave Jackson: 00:13:01

Now this theater probably holds 60 people.

Dave Jackson: 00:13:04

So its kind of weird.

Dave Jackson: 00:13:06

I was like, okay, but the attendance is down 38%.

Dave Jackson: 00:13:11

And in my neighborhood, Weve had a couple theaters close.

Dave Jackson: 00:13:15

The Linda theater that I mentioned earlier used to show movies when they got off the big screen, but before they went to streaming.

Dave Jackson: 00:13:22

And that now if you blink your eye, there is no time when it goes to what we used to call the cheap theaters.

Dave Jackson: 00:13:29

I love the Linda theater.

Dave Jackson: 00:13:30

Its now also, unfortunately, not in a great neighborhood anymore.

Dave Jackson: 00:13:33

Its a great place to get your car stolen while youre watching a movie.

Dave Jackson: 00:13:37

But the theater, the Linda theater is struggling.

Dave Jackson: 00:13:42

And after only seeing two movies in the last four years, I decided I wanted to support these.

Dave Jackson: 00:13:48

And so this very nice guy, because there's nobody else to talk to, it's me and four people waiting to give me popcorn, said, if you like movies, you should buy or consider doing this monthly pass where you can watch as many movies as you want to.

Dave Jackson: 00:14:03

And I'm really not that much of a movie guy.

Dave Jackson: 00:14:05

And if you think about it, when you go to the movies, you're blowing a good 3 hours.

Dave Jackson: 00:14:09

And I thought, you know what?

Dave Jackson: 00:14:10

I want to help support these guys.

Dave Jackson: 00:14:12

Value for value I went to buy my unlimited movie thing, and it didn't work.

Dave Jackson: 00:14:22

Like, I go through, here's my name, here's my address, here's my credit card.

Dave Jackson: 00:14:26

Type Y, typee, type e, type e, type e.

Dave Jackson: 00:14:28

Okay.

Dave Jackson: 00:14:28

And I finally figure out which one I want.

Dave Jackson: 00:14:30

I'm like, I want this one.

Dave Jackson: 00:14:31

Order it.

Dave Jackson: 00:14:32

Then it goes, oh, we're.

Dave Jackson: 00:14:34

We're sorry.

Dave Jackson: 00:14:35

We're having a glitch now.

Dave Jackson: 00:14:37

Glitches happen.

Dave Jackson: 00:14:38

But I was like, really?

Dave Jackson: 00:14:39

You?

Dave Jackson: 00:14:40

You can't even take a simple order?

Dave Jackson: 00:14:42

Please try again later.

Dave Jackson: 00:14:44

So I waited: 1015

Dave Jackson: 00:14:47

Go back.

Dave Jackson: 00:14:47

Nope, typey, typey, typey.

Dave Jackson: 00:14:49

Nope.

Dave Jackson: 00:14:49

Sorry.

Dave Jackson: 00:14:50

Nope, nope.

Dave Jackson: 00:14:51

And then I thought on.

Dave Jackson: 00:14:52

I'm like, okay, what do they say in every single movie theater?

Dave Jackson: 00:14:55

Download the app.

Dave Jackson: 00:14:57

And I'm like, ugh.

Dave Jackson: 00:14:58

All right.

Dave Jackson: 00:14:59

So I download the app.

Dave Jackson: 00:15:00

Typey, type, type Y, copy, paste.

Dave Jackson: 00:15:03

The credit card number goes right through.

Dave Jackson: 00:15:05

So what can we learn there?

Dave Jackson: 00:15:08

The actual process.

Dave Jackson: 00:15:11

If somebody wants to follow your show, if somebody wants to sign up for your newsletter, if somebody wants to buy your book or your course or whatever it is, write a review.

Dave Jackson: 00:15:23

Is it there?

Dave Jackson: 00:15:24

And does it work?

Dave Jackson: 00:15:26

Because go to your website and make sure that every action you want them to take is takeable.

Dave Jackson: 00:15:33

Because I was like, you got to be kidding me.

Dave Jackson: 00:15:35

I'm trying to help you.

Dave Jackson: 00:15:36

I don't even really want to go to the movies, but I want to support the arts, and I go to give them my money.

Dave Jackson: 00:15:42

And it was like sad trombone.

Dave Jackson: 00:15:45

Exactly.

Dave Jackson: 00:15:47

So here's another one.

Dave Jackson: 00:15:48

From: 1995

Dave Jackson: 00:15:59

If we fast forward to between: 2010

Dave Jackson: 00:16:06

So, from 112 to 83.

Dave Jackson: 00:16:09

And tickets, as we said, those have fallen off by 38%, while ticket prices have increased by 33%.

Dave Jackson: 00:16:17

So, remember, we want to deliver value for value.

Dave Jackson: 00:16:23

They are requesting 33% more value from you to see their value.

Dave Jackson: 00:16:29

And so far, I am batting 30% on value.

Dave Jackson: 00:16:33

Right.

Dave Jackson: 00:16:33

The one movie, I was like, that's pretty good.

Dave Jackson: 00:16:35

The other two.

Dave Jackson: 00:16:36

Yeah, you could pass them.

Dave Jackson: 00:16:37

The one I would definitely like not.

Dave Jackson: 00:16:39

Don't even waste your time on it.

Dave Jackson: 00:16:41

So I was like, well, what's wrong?

Dave Jackson: 00:16:43

I know, Covid, and people aren't, you know, blah, blah.

Dave Jackson: 00:16:46

Really.

Dave Jackson: 00:16:46

What's wrong?

Dave Jackson: 00:16:48

And as I looked at it, they're playing it safe, and I get it, because they're putting out.

Dave Jackson: 00:16:56

Movies are more and more expensive to make.

Dave Jackson: 00:16:58

So when you make one and it doesn't bring in what it's supposed to, that hurts.

Dave Jackson: 00:17:04

And so what they do is they play it safe.

Dave Jackson: 00:17:08

Case in point, what did I go see?

Dave Jackson: 00:17:12

Top gun.

Dave Jackson: 00:17:13

Build in audience.

Dave Jackson: 00:17:14

Beetlejuice.

Dave Jackson: 00:17:16

Build in audience.

Dave Jackson: 00:17:18

And then you have nostalgia.

Dave Jackson: 00:17:20

I remember Beetlejuice.

Dave Jackson: 00:17:22

Let's go see it.

Dave Jackson: 00:17:23

Let's see if it's any good.

Dave Jackson: 00:17:24

And it's often cheaper to do a reboot than to get the rights of something new.

Dave Jackson: 00:17:30

And the other thing is, you can't rely on what you always did because life changes.

Dave Jackson: 00:17:37

So they're like, well, you know, we've always got Blu ray.

Dave Jackson: 00:17:40

Yeah.

Dave Jackson: 00:17:41

No, you don't realize, as content creators, yes, we like to be comfortable, and we want to continue to deliver value, but we need to keep our eye on the horizon, because things are always going to change.

Dave Jackson: 00:17:56

Now, the other thing, and I'm not going to blame a lot of this, but another reason why movies have gotten safer, because I remember when I was in my twenties, right, where, like you, I liked a good, raucous, r rated comedy with outrageous things, you know, the Will Ferrell movies and, you know, National Lampoon and, you know, Animal House and things like, they just don't make those anymore, at least that I've seen.

Dave Jackson: 00:18:23

Well, one of the things you have to look at is China.

Dave Jackson: 00:18:30

China is a huge market.

Dave Jackson: 00:18:32

% of the box office in: 2023

Dave Jackson: 00:18:51

All right, that's a lot of people.

Dave Jackson: 00:18:54

It's number two.

Dave Jackson: 00:18:56

But do you put all your effort into number two?

Dave Jackson: 00:18:59

Well, maybe because there's more people, but the movies have to be safer.

Dave Jackson: 00:19:05

So it was kind of interesting when I looked into, like, what do you mean?

Dave Jackson: 00:19:09

Well, Ghostbusters.

Dave Jackson: 00:19:11

Yeah, that's been banned in China.

Dave Jackson: 00:19:12

Why?

Dave Jackson: 00:19:13

Because it has ghosts in it, and that has something to do with something that they don't like.

Dave Jackson: 00:19:18

Back to the future.

Dave Jackson: 00:19:19

The one movie was banned.

Dave Jackson: 00:19:20

Banned, not even allowed in because it had time travel.

Dave Jackson: 00:19:24

Lara Croft Tomb Raider depicted China in a not so great light.

Dave Jackson: 00:19:28

Banned by the government.

Dave Jackson: 00:19:29

Deadpool, one of my favorite movies.

Dave Jackson: 00:19:31

If I had, I'm not a big superhero guy, but if I had a favorite, it would be Deadpool, because he's so sarcastic.

Dave Jackson: 00:19:38

But it was banned for its violence, nudity, and graphic violence.

Dave Jackson: 00:19:42

Banned.

Dave Jackson: 00:19:43

And there goes your number two audience.

Dave Jackson: 00:19:47

So why aren't they making r rated, raucous movies anymore?

Dave Jackson: 00:19:51

Cause they want part of that 7.5 billion.

Dave Jackson: 00:19:54

All right, Dave, I get it.

Dave Jackson: 00:19:57

Congrats on doing some research.

Dave Jackson: 00:19:59

What the heck does this have to do with podcasting I'll tell you.

Speaker B: 00:21:04

Yeah, yeah, yeah.

Dave Jackson: 00:21:06

In China, do movie creators have a direct connection to their audience?

Dave Jackson: 00:21:15

No, they're.

Dave Jackson: 00:21:17

Their direct connection is the chinese government.

Dave Jackson: 00:21:21

And the government says, nope, we don't want that.

Dave Jackson: 00:21:25

You said booger.

Dave Jackson: 00:21:26

You got to take it out.

Dave Jackson: 00:21:28

And so we need to make sure that we don't have anyone between us and our audience telling us that you said Booger.

Dave Jackson: 00:21:41

I mean, Conan O'Brien was on tv for 20 years.

Dave Jackson: 00:21:48

He's wacky.

Dave Jackson: 00:21:50

He has bears that masturbate.

Dave Jackson: 00:21:53

You kind of know what you're getting.

Dave Jackson: 00:21:55

And yet they still, and his show is still growing.

Dave Jackson: 00:21:58

Conan O'Brien needs a friend, and yet they still gave him a report.

Speaker C: 00:22:04

There is a high sensitivity among advertisers now, higher than ever.

Speaker C: 00:22:09

It seems to be associated with brand safe content.

Speaker C: 00:22:12

So I think for us, we should just be monitoring your language every time we go into an interview or do a segment.

Dave Jackson: 00:22:20

But, Adam, you're coming dangerously close to being the man censoring the artist here.

Dave Jackson: 00:22:26

And so Conan got a 78 for explicit language.

Dave Jackson: 00:22:31

It's Conan O'Brien and he's not on tv.

Dave Jackson: 00:22:34

Duh.

Dave Jackson: 00:22:36

What do you think?

Dave Jackson: 00:22:37

And a lot of this does not make sense.

Dave Jackson: 00:22:39

Here's Rob Walsh talking about Roseanne Barr and what happened to her on YouTube.

Dave Jackson: 00:22:45

I mean, Roseanne Barr was de algorithm on YouTube for the stupidest of reasons.

Dave Jackson: 00:22:50

I mean, they literally deplatformed her for being, saying she was anti semitic when she's jewish.

Dave Jackson: 00:22:56

I was like, are you kidding me?

Dave Jackson: 00:22:59

She couldn't believe it.

Dave Jackson: 00:23:00

So maybe we should follow the steps of Ricky Gervais, who offends people on a regular basis.

Speaker D: 00:23:06

Yeah, well, that's the thing about offense, isn't it?

Speaker D: 00:23:08

When people say they're offended, it's that just because you're offended, it doesn't mean you're right.

Speaker D: 00:23:13

You know, it's offence is about feelings, and feelings are personal.

Speaker D: 00:23:20

Some people are offended by equality.

Speaker D: 00:23:22

So what?

Speaker D: 00:23:22

You know, so you can't second guess people.

Speaker D: 00:23:25

If you try and please everyone, you'll please no one.

Speaker D: 00:23:27

With comedy as well.

Speaker D: 00:23:28

You've got to, I think you've got to deal with taboos and contentious issues, and sometimes you deal in irony and some people don't get that, but, you know, you can't legislate against stupidity, otherwise you'll be doing nothing.

Dave Jackson: 00:23:37

So we have to be careful when we put all our eggs in some of the bigger baskets because it gives them a lot of power.

Dave Jackson: 00:23:46

And I'm not saying you need to go out and be vulgar and offensive and things like I'm just letting you know that when you try to be everything to everyone, it doesn't work.

Speaker B: 00:23:56

Yeah, yeah, yeah.

Dave Jackson: 00:23:58

Now, in addition to the money that I put out to these theaters, when you go to a movie, I'm a person that, like, I want to get all the value I can.

Dave Jackson: 00:24:07

So I'm the person that goes there to watch the previews, then I watch the movie, and sometimes I'll sit through the credits.

Dave Jackson: 00:24:14

So it's 3 hours by the time I've gone to the movies, not even counting the time it takes to drive there.

Dave Jackson: 00:24:22

And we'll talk about that in a second.

Dave Jackson: 00:24:24

But remember, people are paying with their time, and that is their most prized possession.

Dave Jackson: 00:24:31

Edit the show.

Dave Jackson: 00:24:32

Make it so that it doesn't waste their time.

Dave Jackson: 00:24:37

For the record, I just cut out ten minutes of this episode.

Dave Jackson: 00:24:40

I was like, okay, Dave, we get it.

Dave Jackson: 00:24:41

The movie industry is going down the tubes.

Dave Jackson: 00:24:44

The other thing that we can learn from them is to make sure what's in the title, what's in the trailer is an accurate representation of your show the Joker.

Dave Jackson: 00:24:59

I just went back and watched it.

Dave Jackson: 00:25:01

I watched their trailer, and the trailer showed him outside the courthouse, dancing around.

Dave Jackson: 00:25:08

Outside the courthouse with chaos and fire.

Dave Jackson: 00:25:12

Outside the courthouse.

Dave Jackson: 00:25:14

And nowhere in the trailer were they singing.

Dave Jackson: 00:25:18

They were dancing, but they weren't singing.

Dave Jackson: 00:25:21

So was I surprised that it was a musical?

Dave Jackson: 00:25:24

Yes.

Dave Jackson: 00:25:25

And there were just times when I was like, do we really need to hear, I don't know, some song from Burt Bacharach that I don't really want to hear Joaquin Phoenix sing?

Dave Jackson: 00:25:36

I'd like to see him act.

Dave Jackson: 00:25:37

And for the record, both he and Gaga totally committed to their role, but it was kind of like, hey, can we kind of skip the song and go back to the story?

Dave Jackson: 00:25:46

What?

Dave Jackson: 00:25:46

There's, there's no story.

Dave Jackson: 00:25:48

There's no story, Dave.

Dave Jackson: 00:25:49

Oh, all right.

Dave Jackson: 00:25:51

Yeah.

Dave Jackson: 00:25:51

So don't bait and switch because that will turn people off and really, really make them mad.

Dave Jackson: 00:26:01

With theaters closing around now, for the record, that was one of the reasons why they were closing theaters is there were too many, there weren't enough demand for their product of having another theater.

Dave Jackson: 00:26:13

But nonetheless, when you're used to having one right around the corner and now there's 118 minutes from you, it's harder to get your content.

Dave Jackson: 00:26:22

So make sure it's easy to get your content.

Dave Jackson: 00:26:26

Don't say find me.

Dave Jackson: 00:26:28

Wherever you find your podcasts, get yourself a domain.

Dave Jackson: 00:26:31

A domain is $20 a year.

Dave Jackson: 00:26:34

Slap it at whatever you're using and put those links on your website.

Dave Jackson: 00:26:38

Why?

Dave Jackson: 00:26:39

Because when people share your follow page.

Dave Jackson: 00:26:42

It boosts your SEO and it reinforces your brand.

Dave Jackson: 00:26:49

Make sure you're giving them what they want, because sometimes you're like, hey, here's my show filled with mediocrity.

Dave Jackson: 00:26:58

I know what you want.

Dave Jackson: 00:27:00

Here's more mediocrity.

Dave Jackson: 00:27:02

Five days a week.

Dave Jackson: 00:27:03

No, I'll give you an example.

Dave Jackson: 00:27:06

There was a theater when I lived in Cleveland, Ohio, and they had really nice seats in them and that was cool.

Dave Jackson: 00:27:12

And you had to reserve your thing online.

Dave Jackson: 00:27:14

So that made it a little hard.

Dave Jackson: 00:27:15

You couldn't just go to the theater and buy a ticket, because if you did, you had to go over to this thing and self serve, of course.

Dave Jackson: 00:27:22

No, they're not going to actually help you.

Dave Jackson: 00:27:23

You have to go over there.

Dave Jackson: 00:27:25

And my favorite was a, they added a bar.

Dave Jackson: 00:27:28

Cause when I got a big bucket of buttery popcorn, the next thing on my mind is, you know what I need?

Dave Jackson: 00:27:35

Jaegermeister.

Dave Jackson: 00:27:36

Yeah, I never understood that.

Dave Jackson: 00:27:38

And then I, I would go over, order my popcorn and then, you know, not actually have somebody go get my pepsi.

Dave Jackson: 00:27:46

No.

Dave Jackson: 00:27:46

Now that your hand is full with a bucket of popcorn the size of your head, and you're trying to figure out, where am I going to put the napkins?

Dave Jackson: 00:27:55

No.

Dave Jackson: 00:27:55

Now they hand you a cup, a cup of nothing, and they point you at one of those machines.

Dave Jackson: 00:28:01

Have you seen these?

Dave Jackson: 00:28:02

I hate these.

Dave Jackson: 00:28:03

It's like a really huge refrigerator and they're like 37 varieties of drink in it.

Dave Jackson: 00:28:10

And you put the cup in this little holder and then you have to push the button and it puts the stuff all together.

Dave Jackson: 00:28:17

But now you're trying to hold your popcorn, put the lid on the, on the whatever you just poured and take it.

Dave Jackson: 00:28:23

And so consequently, everybody spills their drink.

Dave Jackson: 00:28:27

And so you haven't even made it to the theater yet, and you've got the whole, as you walk to the theater, not a great experience.

Dave Jackson: 00:28:36

So with podcasters, make it easy to follow the show, make it easy to buy your book.

Dave Jackson: 00:28:44

To sign up for your newsletter, you know, I have schoolofpodcasting.com subscribe I have schoolofpodcasting.com follow I have schoolofpodcasting.com newsletter.

Dave Jackson: 00:28:55

And when you go to those places, it's pretty obvious what I want you to do there.

Dave Jackson: 00:29:00

And it's a few clicks to get it done.

Dave Jackson: 00:29:02

So make the experience of your podcast so that they don't go, oh, they go to their podcast and then you gotta click on the button that says whatever, and then you click there and, oh, here's a list.

Dave Jackson: 00:29:14

Of the podcast.

Dave Jackson: 00:29:15

Now I gotta click again and I go to the other page and now I'm like, okay, is there a play button anywhere in the vicinity?

Dave Jackson: 00:29:23

Wait, scroll, scroll, scroll.

Dave Jackson: 00:29:26

No.

Dave Jackson: 00:29:26

Make the the actual consumption of your podcast a great and easy experience in the same way that I don't have to pour my own coke.

Dave Jackson: 00:29:37

Why don't you do it?

Dave Jackson: 00:29:38

I am paying you mister or misses theater worker.

Dave Jackson: 00:29:42

Why are you making me go find my apple link or my Spotify link or whatever?

Dave Jackson: 00:29:48

No, just make it easy for them.

Dave Jackson: 00:29:51

The key to any good content is leave them wanting more.

Dave Jackson: 00:29:58

I wonder what's going to happen next.

Dave Jackson: 00:30:00

And that also goes triple for teasers, for trailers.

Dave Jackson: 00:30:06

And so I was listening to the show the darknet diaries and I was like, this is just a great example of hooking people in at the beginning of your show.

Dave Jackson: 00:30:14

So instead of playing a clip of you interviewing somebody and they go, yeah, my first car was red.

Dave Jackson: 00:30:22

It was a Chevy.

Dave Jackson: 00:30:23

That doesn't really make me want to hear more.

Dave Jackson: 00:30:25

But this did.

Speaker E: 00:30:26

We're 150 episodes into this podcast.

Speaker E: 00:30:29

That's 134 hours of me yapping.

Speaker E: 00:30:32

I've gotten a lot of feedback over the years.

Speaker E: 00:30:34

Most of it is positive.

Speaker E: 00:30:36

But today, today I've got to correct something I got wrong, really wrong.

Dave Jackson: 00:30:44

Come on, do you not want to know what he did wrong?

Dave Jackson: 00:30:47

And if you're a regular listener to that show, you know, he does a ton of research.

Dave Jackson: 00:30:52

So the fact that he got something wrong was a kind of vulnerable to go, hey, I got to admit it, I did something wrong.

Dave Jackson: 00:30:59

That's a great tease to get people to listen to the episode.

Speaker B: 00:31:02

Yeah, yeah, yeah.

Dave Jackson: 00:31:04

I thought it was really cool.

Dave Jackson: 00:31:06

You want your sponsors to fit your audience.

Dave Jackson: 00:31:09

And so when I saw the Beetlejuice movie, I appreciated the fact that I think it was Ford, some sort of car company, and another, I think it was insurance company, something like that.

Dave Jackson: 00:31:22

All of the commercials were custom made with a Beetlejuice theme.

Dave Jackson: 00:31:26

And I was like, hey, that was really cool.

Dave Jackson: 00:31:30

So make sure if you have sponsors that they fit your audience like a glove.

Dave Jackson: 00:31:35

And get creative with the sponsors.

Dave Jackson: 00:31:38

If you don't want people to skip your read about the sponsor, do a better read.

Dave Jackson: 00:31:44

We work hard on the content, work just as hard on the sponsorship reads.

Dave Jackson: 00:31:51

Think outside the box.

Dave Jackson: 00:31:53

When it comes to monetization, movies have ticket sales and, you know, vending.

Dave Jackson: 00:32:01

That's it.

Dave Jackson: 00:32:02

So as I was sitting there and there are ten theaters in this building, all of which have, I don't know, maybe 20 people.

Dave Jackson: 00:32:11

I sit down and one of the first ads is hey, you can rent this room.

Dave Jackson: 00:32:17

Do you need a business meeting with a bunch of seats?

Dave Jackson: 00:32:20

And stadium seating will also bring in food.

Dave Jackson: 00:32:23

And they show all this popcorn and strawberries and blah, blah, blah.

Dave Jackson: 00:32:27

And they're.

Dave Jackson: 00:32:27

I'm like, you know what?

Dave Jackson: 00:32:28

Kudos to these guys.

Dave Jackson: 00:32:30

They're not waiting.

Dave Jackson: 00:32:32

Well, maybe they did, who knows?

Dave Jackson: 00:32:34

But as the old saying goes from Georgia Harbinger, dig the well before you're thirsty.

Dave Jackson: 00:32:38

And they're like, okay, we have all the spaces.

Dave Jackson: 00:32:41

Who needs these spaces?

Dave Jackson: 00:32:43

And I have no idea what it costs, but it is something that I was like, huh?

Dave Jackson: 00:32:47

Cause that's the other thing.

Dave Jackson: 00:32:48

As you're sitting there watching ads, they're like, hey, your ad could be here.

Dave Jackson: 00:32:52

And again, unfortunately, no prices.

Dave Jackson: 00:32:55

I do want to look into this, though, because I know a few people that have movie podcasts, and the address he said, pulling it up on his phone was admanager dot ncM.com.

Dave Jackson: 00:33:09

and I was like, if it was cheap, I might look into that.

Dave Jackson: 00:33:14

All right, we're going back to give them a what they want.

Dave Jackson: 00:33:18

So why wasn't I going to the movies?

Dave Jackson: 00:33:20

Well, the last time I remembered, they were expensive, and they're still not cheap.

Dave Jackson: 00:33:25

But I looked at how much it was to rent them online, and it was like $20 for Deadpool.

Dave Jackson: 00:33:32

Or I could go get a ticket for $13 at the theater.

Dave Jackson: 00:33:36

And again, the one thing you can't get at home is that experience of watching a movie with more than one person.

Dave Jackson: 00:33:44

Yes, your family counts.

Dave Jackson: 00:33:45

Okay, so there's four people.

Dave Jackson: 00:33:47

But I love it when there's a full theater and we're all in it together.

Dave Jackson: 00:33:52

But in my case, I was like, yeah, do expensive.

Dave Jackson: 00:33:56

So what do they do?

Dave Jackson: 00:33:57

They were getting how much money from me?

Dave Jackson: 00:33:59

Zero for years.

Dave Jackson: 00:34:01

And they said, look, you can watch as many movies as you want, and for the price of two movies, you can give us a monthly income, $19 plus tax, and you can watch as many movies as you want.

Dave Jackson: 00:34:15

Knowing that I'm not just coming in with a ticket, I'm going to hit the popcorn in the coke.

Dave Jackson: 00:34:21

And even if I get small of everything, it's still another $13.

Dave Jackson: 00:34:27

So how much are they getting from me now?

Dave Jackson: 00:34:30

$20 for the thing.

Dave Jackson: 00:34:32

And if I get two movies, that's 26.

Dave Jackson: 00:34:35

So we're looking at almost $50 a month because they did what they quote, lowered the price.

Dave Jackson: 00:34:41

So sometimes you have to get creative with your packaging to get people to work.

Dave Jackson: 00:34:47

I always mention, if you're going to monetize, tell the sponsor it's x amount of money to have me talk about your product on the show.

Dave Jackson: 00:34:55

It's X amount of money to feature you in the newsletter.

Dave Jackson: 00:34:58

You do have a newsletter, right?

Dave Jackson: 00:35:00

And X amount of money to have you listed in the show notes on the website.

Dave Jackson: 00:35:04

But hey, today we've got a special, all three for the low, low price of x amount of money per episode.

Dave Jackson: 00:35:11

And there's a three month minimum purchase.

Speaker B: 00:35:13

Yeah.

Speaker B: 00:35:14

Yeah.

Dave Jackson: 00:35:15

So do I think movies are going to go completely away?

Dave Jackson: 00:35:19

No.

Dave Jackson: 00:35:20

Do I think it will be different?

Dave Jackson: 00:35:23

Yeah, it's the music.

Dave Jackson: 00:35:25

In the same way the music industry is changing, so is the movie industry and so is radio, for the record.

Dave Jackson: 00:35:32

And as much as we go, man, radio, I don't listen to that stuff.

Dave Jackson: 00:35:36

Yeah, until a hurricane comes through your town and washes it away.

Dave Jackson: 00:35:39

And then all of a sudden radio talk about value for value.

Dave Jackson: 00:35:44

All of a sudden that was very valuable.

Dave Jackson: 00:35:46

So in the same way they thought the VCR was going to kill movies and it didn't.

Dave Jackson: 00:35:52

And is streaming going to kill movies?

Dave Jackson: 00:35:54

No, because I think there's other people like me that like to watch movies with other people as long as it's not a pandemic.

Dave Jackson: 00:36:02

So keep that in mind.

Dave Jackson: 00:36:04

But a edit your show, make it good.

Dave Jackson: 00:36:09

Because if I keep going back to the theater and they waste my time, I don't care how cheap the movies are, I don't want to waste my time.

Dave Jackson: 00:36:19

Make it easy to consume your content and don't be afraid to take risks if you try to make content that's safe for everyone, that no one will be offended.

Dave Jackson: 00:36:32

And again, I'm not just saying go out and be offensive, but you know what I mean?

Dave Jackson: 00:36:36

Be you.

Dave Jackson: 00:36:37

And if somebody doesn't like you, okay, that's your feelings.

Dave Jackson: 00:36:42

Doesn't mean they're right, you know, but everybody's entitled to their feelings.

Dave Jackson: 00:36:48

And then get creative.

Dave Jackson: 00:36:50

Think outside the box when it comes to marketing and make sure your trailer and your titles of your episode represent what's in that episode.

Dave Jackson: 00:37:01

There's nothing I hate more than seeing a great title.

Dave Jackson: 00:37:04

And I'm like, this is what I want.

Dave Jackson: 00:37:06

And then either a now you might say, dave, I do go to the movies early to watch the trailers.

Dave Jackson: 00:37:12

That's my choice.

Dave Jackson: 00:37:14

What I hate.

Dave Jackson: 00:37:15

What if I didn't want trailers?

Dave Jackson: 00:37:17

You know, what if I went when the movie started and all of a sudden there was another 20 minutes of trailers?

Dave Jackson: 00:37:23

I think I saw two trailers.

Dave Jackson: 00:37:25

But get to the content as quickly as possible.

Dave Jackson: 00:37:28

I don't think you're going to have people complain, Dave, I like your show but, man, I hit play, and you give me exactly what I was expecting.

Dave Jackson: 00:37:35

I don't think you're going to hear that.

Dave Jackson: 00:37:37

I really don't.

Dave Jackson: 00:37:38

And the last thing that I didn't really mention, Dave, why are you going to the movies again?

Dave Jackson: 00:37:44

Because for me, I am a never ending student of storytelling, of crafting content in a way that engages and holds people's attention.

Dave Jackson: 00:37:56

And so I kind of watch movies through two different lenses.

Dave Jackson: 00:38:02

One, the person that's there to be entertained, and two, the person that's going, ooh, how did they do?

Dave Jackson: 00:38:10

Ooh, that's an interesting twist.

Dave Jackson: 00:38:11

I didn't see that.

Dave Jackson: 00:38:12

I really want to know what happens next.

Dave Jackson: 00:38:14

Now, that was cool.

Dave Jackson: 00:38:15

How did they do that?

Dave Jackson: 00:38:16

So, I'm always kind of watching through two different lenses when I consume any kind of content.

Dave Jackson: 00:38:23

But keep thinking, keep working on making it better, and maybe we can avoid having all the issues that the movie industry is having.

Dave Jackson: 00:39:59

The school of podcasting, a little housekeeping.

Dave Jackson: 00:40:03

If you are using charitable.

Dave Jackson: 00:40:06

Charitable is being shut down by Spotify.

Dave Jackson: 00:40:10

I know.

Dave Jackson: 00:40:10

Shocking that.

Dave Jackson: 00:40:12

You know, there's this interesting service that a lot of people are enjoying.

Dave Jackson: 00:40:15

Spotify bought it, and now they're shutting it down.

Dave Jackson: 00:40:18

Look, it's their business.

Dave Jackson: 00:40:19

They can run it however they want.

Dave Jackson: 00:40:20

But the bottom line is there's a prefix.

Dave Jackson: 00:40:23

So you put this thing in so that when somebody clicks play, goes over to charitable, and charitable goes, yep.

Dave Jackson: 00:40:29

They listen to it, and then it sends them to your mp3 file on your media host.

Dave Jackson: 00:40:34

Well, if charitable goes away when people click on it, it's going to go to charitable, and it's going to go.

Dave Jackson: 00:40:40

And none of your files, zero, nada.

Dave Jackson: 00:40:44

Your show is dead if you leave that charitable link in there.

Dave Jackson: 00:40:48

So don't wait.

Dave Jackson: 00:40:49

I think it goes away in December or something like that.

Dave Jackson: 00:40:53

Just kill it now, because you're going to forget, and then you're going to log into your media host and go, why have I had zero downloads for the last three days?

Dave Jackson: 00:41:02

Oh, yeah, that charitable thing that Dave talked about.

Dave Jackson: 00:41:05

Because I've always kind of wondered, unless you're running ads and you need that lovely attribution thing where you're mildly spying on people.

Dave Jackson: 00:41:14

Well, yeah.

Dave Jackson: 00:41:16

If you don't need that, then what kind of stats are you getting from this that you can't get someplace else, like your media host?

Dave Jackson: 00:41:24

And if you're just really obsessed about.

Dave Jackson: 00:41:26

Yes, but last week, I was 136 on the charts, and now I'm 134.

Dave Jackson: 00:41:32

Maybe spend a little time examining your.

Dave Jackson: 00:41:36

Why, that.

Dave Jackson: 00:41:37

That would be my advice on that.

Speaker B: 00:41:39

Yeah.

Speaker D: 00:41:40

Yeah.

Speaker B: 00:41:40

Yeah.

Dave Jackson: 00:41:41

Just a quick shout out to Todd Cochran, celebrating 20 years of doing geek new central.

Dave Jackson: 00:41:47

Todd's a great guy.

Dave Jackson: 00:41:49

I've known him for many years and just wanted to give him a quick shout out.

Dave Jackson: 00:41:53

Also wanted to give a shout out to my buddy Courtney.

Dave Jackson: 00:41:57

She does the podcast insider secrets to a top 100 podcast podcasting, marketing psychology.

Dave Jackson: 00:42:04

Courtney Elmer and I attended one of her webinars, and it was kind of funny because she kind of was like, hey, Dave Jackson's here.

Dave Jackson: 00:42:13

Like, legend.

Dave Jackson: 00:42:14

And I could kind of tell in her voice.

Dave Jackson: 00:42:16

She was probably thinking, why is.

Dave Jackson: 00:42:18

Why are you here?

Dave Jackson: 00:42:19

You don't need this.

Dave Jackson: 00:42:20

And Courtney's been on the show.

Dave Jackson: 00:42:21

We know each other, and we do.

Dave Jackson: 00:42:22

We overlap each other a little bit.

Dave Jackson: 00:42:24

And the reason I was there, just something to think about.

Dave Jackson: 00:42:27

I wasn't.

Dave Jackson: 00:42:28

Not that I was completely ignoring Courtney, but she would be doing the same thing to me.

Dave Jackson: 00:42:33

She knows what I'm going to say.

Dave Jackson: 00:42:34

That kind of podcasting 101 stuff.

Dave Jackson: 00:42:36

I was there to watch the chat room and not to.

Dave Jackson: 00:42:39

I didn't even say a peep.

Dave Jackson: 00:42:41

I was there to just be a fly in the wall, because, look, that's her jam.

Dave Jackson: 00:42:44

I'm not there trying to poach people.

Dave Jackson: 00:42:45

I'm there, how do I say, grow your audience.

Dave Jackson: 00:42:48

Go to where your audience is and see what they're doing and see if you can get any topics.

Dave Jackson: 00:42:53

So I was watching the chat room for any questions, because if those people that are trying to start a podcast had questions, it would probably apply over here where I talk to people that are trying to start a podcast.

Dave Jackson: 00:43:04

So that may be something you do.

Dave Jackson: 00:43:06

I've done.

Dave Jackson: 00:43:07

I know my show called your podcast website was based on me watching a chat room of an SEO talk, and all these people were like, wait, what's a bounce rate?

Dave Jackson: 00:43:17

And I'm like, you don't know what a bounce rate is?

Dave Jackson: 00:43:20

And so I started that podcast based on a lot of questions in that chat room.

Dave Jackson: 00:43:24

So if you're looking for content, you don't have to wonder.

Dave Jackson: 00:43:27

I wonder what people are talking about or what they have questions about.

Dave Jackson: 00:43:30

It was a free thing.

Dave Jackson: 00:43:31

And just if it's, you know, because technically, Courtney's my, you know, my competition, if we put up quotation marks.

Dave Jackson: 00:43:37

So I was there not to be a jerk and try to steal people, because that's not cool.

Dave Jackson: 00:43:41

I was just there to observe and check out the chat.

Dave Jackson: 00:43:44

So it might be something you want to do.

Speaker B: 00:43:46

Yeah, yeah, yeah.

Dave Jackson: 00:43:48

Last but not least for you people using buzzsprouth, they have added the ability to adjust where your mid roll ads go.

Dave Jackson: 00:43:58

So it used to be, and this was an interesting service.

Dave Jackson: 00:44:00

It was great for people that were moving with a big catalog where you could import stuff and it would basically somehow through AI, figure out where to put your advertising spots.

Dave Jackson: 00:44:14

And as you might imagine, I always say, AI gets you about 80% there.

Dave Jackson: 00:44:19

So 20% of the time you're like, don't really want an ad there.

Dave Jackson: 00:44:23

And you couldn't really adjust where you could turn it off and say, look, I don't want one at the nine minute mark.

Dave Jackson: 00:44:29

So you could turn it off, but you couldn't say, hey, can we take this one at the nine minute mark and put it over here at the 22 minutes, 32 2nd kind of thing.

Dave Jackson: 00:44:37

And now you can do that in buzzsprout.

Dave Jackson: 00:44:40

So if you're using that particular service, you can check that out.

Dave Jackson: 00:44:46

And if I didn't mention it last week, captivate has their dynamic system.

Dave Jackson: 00:44:50

So this allows you to insert things like, for example, my question of the month, and I didn't do one this week, but where am I going to be?

Dave Jackson: 00:44:58

Those are dynamically inserted so that if you go back and listen to a couple months ago, you're listening to where I'm going to be now, not where I was, basically.

Dave Jackson: 00:45:07

So that's dynamic content.

Dave Jackson: 00:45:08

And most people assume dynamic content with ads, but captivate now has Aihdem that will go in and give you titles, give you show notes.

Dave Jackson: 00:45:20

And the one I thought was really cool is they will say, hey, if you need places where to put your dynamic content, here's where.

Dave Jackson: 00:45:28

And here's why, like, here's why we think it's a good place to put an ad here.

Dave Jackson: 00:45:33

So I thought that was interesting.

Dave Jackson: 00:45:36

So both buzzsprout and captivate now have these AI tools and a little more flexible, dynamic stuff.

Dave Jackson: 00:45:42

I still, I still lean a little more towards captivate.

Dave Jackson: 00:45:44

Their dynamic tool is amazing.

Dave Jackson: 00:45:47

But the good thing is if you go with buzzsprout, captivate, blueberry, Lipson, those are all really solid choices.

Dave Jackson: 00:45:56

They all have their different set of features and depending on, that's why I always, when somebody goes, who should I use?

Dave Jackson: 00:46:03

I'm like, we should probably do a consulting call because as always with every podcast question, it depends.

Dave Jackson: 00:46:10

And speaking of that, if you would like unlimited consulting that comes with your membership at the School of podcasting, along with the step by step courses and our amazing podcast community, go over to schoolofpodcasting.com, join, use the coupon code listener and I will see you on the inside.

Dave Jackson: 00:46:31

I can't wait to see what we're going to do together.

Speaker D: 00:46:34

If you like what you hear.

Dave Jackson: 00:46:39

If you like what you hear, someone.