Today with me Josh Zepess !!!

Obedient soldier.

Corporate America.

Competitive bodybuilder running franchise gyms

PAUSE / RESET

What is your real talent?

What is your purpose?

Today he can proudly say that he is living his dream being himself as a Identity Archeologist. 

He started with himself first and then made money with it and not the other way around

How to deal with self doubt and resistance in times of (self-inflicted) change

You can’t be replaced if you are fiercely be yourself 

Goal crushing questions

What do you want?

Why must you have it ?

How are you gonna get it ?

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https://www.joshzepess.com/

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really get to know yourself and find out what steps you can take to untangle

yourself from a situation you don’t wish to be in. I invite you to get to know yourself better in order for you to make the right choices for yourself in the future.

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Free yourself from the ongoing destructive inner chatter become the strongest most authentic version of yourself.

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Ah

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Hello, Hello, and welcome to the Borealis experience. I'm your

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host Aurora, and I'm very excited to have Josh zepess.

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With me today. He is an identity archaeologist. And yeah, he's

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just a lighthouse out there who shines a slide so brightly that

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when you come across his videos, when you come across his

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website, you feel just drawn into his energy and his mission.

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I'm extremely excited to have him here today because I pick

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out heart driven leaders, leaders who went through some

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stuff in the past, and then were able to liberate themselves from

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old structures that were not serving them anymore. And yeah,

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I find that very interesting to speak to heart driven leaders,

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because we need more of them out there. We need less ego driven

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leaders, we need more heart driven leaders.

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So yeah, extremely blessed for Josh, making the time to be with

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us today.

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At first, I would like you to tell us a little bit about your

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background. Obviously, I read a little bit about you, but people

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who are listening, maybe didn't have the time to look into your

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bio. Where are you coming from? And what are the struggles that

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you had to go through in order to then connect deeply with your

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mission and yourself again, welcome to the show, Josh

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septons. Your thank you so much, sir, to be able to share with

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you, thank you for allowing me to share time. Hopefully I could

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share some wisdom and knowledge and my experience. So I like to

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say I grew up as a soldier. I grew up as the good soldier. I

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did everything I was told to do. Like, you know, yes, sir. Yes,

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ma'am. I was an obedient person. And I was the first one my

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family go to college. And that was that was my I was I was it

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was drilled into me from a young age, Josh, go to school, get

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good grades, go to college, get the safe, secure job, put into

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your 401k All these things were told to do. And I did them. And

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I thought I was successful. I thought whoa, hey, I made it.

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This must be what life is about.

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And so as I spent 20 years in corporate America, just being

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that shy, negative skeptical, introverted engineer, and I

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thought that that was it. And then one day, everything I

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thought was right wasn't so right. I just wasn't as happy as

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I wanted to be. I knew something was off. You know, when you get

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that feeling like, you almost are seeing the code in the

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matrix. You seen these glitches and like, Man, I'm just not

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supposed to be here. I wasn't as I didn't have the money I

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wanted. I didn't have the lifestyle I wanted. And I just

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wasn't free.

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And you know, freedom. That honestly is my favorite effort

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nowadays. Because no, it wasn't I had a different effort,

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favorite effort in corporate America. I'll let you all guess.

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But now my favorite effort is freedom. And and I believe that

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on every level, physically, mentally.

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I said, I can't do this anymore. I want out of corporate America,

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I need to do something on my own. And I got into the

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financial industry. I got into the gym industry. I was a

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competitive bodybuilder I was running franchise gyms. That was

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fantastic. And then one day I said, Wait a minute. Timeout.

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Josh, stop trying to make money for a second. What are you

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really good at? What is your genius? What is your real

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talent? What is that thing you could do better than anyone

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else? The thing that is easy for you to do? What are those

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things? I made a list? And then I said okay, how can I bring

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this value to the world? How can I take these things and make

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money with it? And that's where identity archaeologist was born.

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That's what led me to find like, I just started with me first

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instead of with what makes money and I said, I'm gonna find a way

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to take me and make money with me, because I think everyone

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should get paid for being themselves. Yes, yes, no, that's

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so very inspiring. And I feel that is a very sustainable and

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healthy way to approach success and business. Everything else

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that you do is to please others to fit in. And like you say on

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on your mission statement there. It's gonna make us sick. Right

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like cancer, I strongly believe is not something that just comes

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out of the air. It is

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When you are constantly pushing against yourself and rejecting

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yourself and not accepting yourself, and

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it's a, it's a very courageous step that you took there. And I

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know there's a couple of people out there who try to get on a

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new path.

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But they are met with resistance, inner like, doubt,

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self doubt, but also from their family and you know, the group

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of people they surrounded themselves. And it is very hard

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to keep pushing for your mission to keep fighting for yourself.

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When you feel all of a sudden you threatening the sense of

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belonging.

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Did you experience that when you first started out? And how did

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you deal with that? You must have felt so lonely. And how did

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you not fall back? But you fell forward? Yes, yes. Excellent

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question. And I always tell people, I say if you're not

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getting resistance to something, you're going in the wrong

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direction. That if I if I'm not getting doubted, I'm not happy.

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Like I'm not doing something right. That it's not supposed to

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be easy. Bruce Lee says, never pray for an easy life. Pray for

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the strength to endure a difficult one. Yeah. So it's not

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about expect life's easy, and that's okay. It's just is the

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hard part worth it? Are you going, right? Everybody wants to

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glory, but they don't want to go through the story. Right? They

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don't want to go through the pain. But we got to, that's how

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it works. People think success is over here and failures over

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here. So if I'm in the middle, I just gotta run towards success

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where success Josh, I don't want to go towards failure. But

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that's wrong. That's incorrect. Failure is right next to

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success. Failure is in between you and success. You've got to

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go through failure to get to success. That's the only way.

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So to your to your question. I had two kinds of people with

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actually, there's actually three kinds of people we're going to

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meet when we go out and try and do something big. There's the

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naysayers, I call them which are like the cheerleaders. These are

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this is Mom, this is dad, maybe this is your best friend, the

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ones that are like, I'm there for you, man. Whatever you need.

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I'm there. You can count on me. And they're really cheering you

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on. And then you got the naysayers. These are the ones

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that want to tear you down. What do you think about doing that

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for you can't do that you're no good at this. Keep your safe,

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secure job at the mall. You're you don't need to worry about

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that. Keep your head down, stop, stop trying to do something big.

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Those are the naysayers. Then you get the fence sitters in

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between, which are most people they're like, I'm not going to

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say anything, but I'm going to see what happens. They're just

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kind of watching. So I say all three of these people are great.

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But let's talk about just the to the naysayers you need. When you

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fall down, when you scrape a knee when you're bloodied and

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muddied and you're on the field and you're like, I just can't

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anymore. You need these people to pick you up. You need that

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person to just listen to you or to kind of like dust the mud off

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and say, Come on, man. Come on. We can do this still. But you

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know what, I need more. And what I needed more personally, I

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needed my naysayers. My naysayers are my tacklin fuel.

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That's what I call them. They they're the ones that I said,

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You know what? I'm never gonna let them say I told you so.

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There there were the ones that were that kept me going that

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that was my honestly my true fuel.

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Because if you want to get me to do anything, tell me I can't do

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it. Gotta my way. Yeah, that's simple. Yeah.

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Wilder warrior. No, this is like very, very inspiring and

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empowering. And, yeah, to just tell people out there and also

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myself that just pushed through it self doubt is normal, you

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know, even Joe Rogan, or whoever you look up to whoever was your

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mentor, they went through those stages of self doubt, as well.

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And sometimes we feel that successful people they were just

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born that way, they have an easy life. And it's not the case, it

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is not the case. And we cannot just Yes, see ourselves as the

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victim and the others as the heroes and we don't deserve that

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path. That's total BS. We all have similar chances, and we

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have to just see opportunity and at every corner

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of life, reminds me of my favorite C word, by the way,

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which is courage. Courage, it's very myths. It's a misconception

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that it's the absence of fear. Like courageous people have no

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fear. That's not true. Courageous, people are frickin

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afraid. They really, really afraid the differences. They

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don't let their fear stop them from moving forward. They just

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do it anyways. And that's, that's so so powerful if you can

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develop your courage. In other words, do what you got

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ready to do the right thing? In spite of your fear? Yeah,

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nothing can stop you. Yeah, no, that's beautiful and something

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that we should write down and have on our fridge to see every

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day. Because every day we have a new opportunity to push through

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and not be, like paralyzed by our emotions.

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I just watched your your little video about the importance, like

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when people ask you, what do you do in life? And the importance

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to know yourself? And how to answer and how to ask the right

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questions in order to set yourself apart from others. And

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I feel it doesn't only apply when it comes to business, it

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applies like, on our whole life, like how do you feel about

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yourself? How do you feel when you enter the room and join

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people that you never saw before? Can we dig a little

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deeper here when it comes to the questions that we need to ask

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ourselves? Yes, yes, absolutely. So now we're getting some be

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called identity, or self worth. Like, I always tell people, no

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one's going to respect you until you respect you. Every form of

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respect, or power or identity or self worth starts here.

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So

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you're right. It doesn't just apply to business. It applies to

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our personal life. In fact, I believe that business and life

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should not be separate.

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I think you should get paid for being yourself, right? I think

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that we should be able to bring our humanity to our business, we

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should be able to be ourselves, because that's our true

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uniqueness. And that's where our power is.

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Now, society rules, they'll tell you to know, be professional,

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you got to act a certain way, you got to put on a facade, you

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have to pretend to be perfect. Forget that crap. I'm telling

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you, the way business is going nowadays, that is bad advice,

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you got to be you. Because that's the one thing that can't

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be duplicated. Anyone can copy your business or your job, you

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know, someone can come in, and they can put someone else in

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your job and your position. But they can't replace you. Right?

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They your what you bring to the table, your story, your mission,

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your values, your stand, the reason why you got out of bed in

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the morning, all those things. If you're clear on those things,

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there's nothing sexier than when you walk into a room knowing all

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that, and your energy issues. Like people just feel it. It's

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it's kind of like when you walk into a room and people are like,

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I don't know what she does. But she knows what she does. And I

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want to find out I needed to go talk to this person that's

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attractive, that's magnetically attractive. And that's what you

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want to be in life. To get places. You've got to love

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yourself. You've got to really, really take stock. And if

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there's something you don't like about yourself, work on changing

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it, get some help read a book, find a mentor. There are ways to

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keep improving. That's the key. Yeah, yeah, no, absolutely. And

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I think of all the people now who are unhappily single and

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there it applies to, right. If you know who you are, what you

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want, what do you represent, you will shine your light and you

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will attract the people in your life that are meant to be in

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your life. So very, very powerful statement. And then

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three other questions. There's actually three very important

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questions just in general, I do courses on goal crushing,

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because I like seeing people achieve things. These are the

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three most foundational questions if you can answer

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these, you can accomplish anything in life. What do you

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want, specifically? Number one, what exactly do you want? And I

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mean with clarity, you got to see it in your mind. You got to

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be able to like see it perfectly like feel it, touch it, taste

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it, smell it, hold it. What do you want? Exactly? That's the

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question number one if you can answer that good.

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Why must you have it? Now why do you want it Why do you want it

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to bed? It's kind of a false question. Why must you have it

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what happens if you don't get it? Well life go on. If life is

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gonna go on I feel like yeah, you know if I don't get it no

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big deal. Go back to number one set a bigger goal. So number two

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is why must you have it who's going to be hurt if you don't

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get it? Who's going to die who's going to be injured like and

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then question number three is how are you going to get it?

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Because once you know where you are, and once you know exactly

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what you want, the middle will work itself out. There's always

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a how if I know I'm in Florida, and I want to get to New York, I

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know if I

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I'm gonna eventually get there. As long as I go north whether I

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drive ride a bicycle do somersaults.

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Do the mamba right whatever i It doesn't matter. As long as I go

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north. I know because I know where I am in Florida. I know my

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destination. I will find a way to get

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out there through learning through learning how the right

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environment, the good right associations, so know exactly

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what you want, know why you must have it and know how you're

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going to get it, you can answer those three questions. You're

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absolutely unstoppable in anything in life or business.

Unknown: 00:15:18

It sounds a little bit like calibrating your internal

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compass, to no matter what focus on, you know, the direction you

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want to go and make sure that every day or every week you do a

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step towards that go. And what I wanted to add to what you said

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previously about,

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like being authentic and doing your job, because of yourself,

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and what you believe you are best in and feels best for you.

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People can sense it, as well, like the trustworthiness factor

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for instance, I remember, you know, greasy real estate agents

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or the greasy person at the bank, when you know, they're

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doing this job because someone told them to or because they

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want to please some kind of expectation. And you can sense

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whenever a person is doing it from the heart. And those are

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the people that we tend to trust more and give our money to and

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open up to, because they do it from a very authentic place. And

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not from a place of expectations and,

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you know, weird intentions.

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We're all animals, and I feel we can sense these things. And

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sometimes it is hard to put a finger on it. But you make it

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very clear.

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What is important to, to bring into this world and how to

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communicate our mission. And when we talk about lighthouse,

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for instance, you speak about lighthouse and how

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you see a job shouldn't feel like a job, but it should feel

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like yeah, an extension of your life.

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How did you like how can we imagine your lifestyle now? Like

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how do you bring work and pleasure? And like Time Out

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relaxing time? How do you balance it all?

Unknown: 00:17:27

Excellent question. So real quick on what you just said.

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You know, the one thing that trustworthy people don't say,

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they don't say trust me. Right? That's,

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I always tell people I say, if someone says Trust me, the last

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thing you're probably going to do is trust them. So if anyone

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who's listening is in sales, if you have a job in sales, which

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is very common,

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stop selling, stop selling, that you don't need to convince

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people you don't need to tell them, hey, trust me, I got the

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best products I got stopped convincing people instead of

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selling. Start sharing.

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Sharing what Josh well sharing why you care. People want to

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know why you care before they care what you know, start

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sharing why you care, start sharing value, start just

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looking at it as that person that you're talking to, how can

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I helped this person? How can I provide value to their day,

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whether or not they become my client is irrelevant, at this

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point. Provide some value, help them out. Give them some good

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advice, because you're the expert, right? If you're selling

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something, the expert in your field or industry and help that

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person out, that person will appreciate it so much, they

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probably will become your client. But if you go out and

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with like you were saying the slimy

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saleswoman kind of pitch, it's no good. It's fake. And people

Unknown: 00:18:48

are sniffing that stuff out like crazy. So stop selling. Yeah.

Unknown: 00:18:54

So your question was, please Oh, no problem. No problem. It was

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how do you balance everything? Like the work life the like,

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pleasure and sports and family relationships? Yeah.

Unknown: 00:19:08

Excellent. So by the way, I liked doing lots of different

Unknown: 00:19:12

things. So this is a great question. I run obstacle course

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races. In fact, I'm doing one in seven weeks and 10,000 foot

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mountains in Mexico City, doing a 13 mile obstacle course. I

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love doing things like this. So here's what I do because I have

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to train for out of time. I do something called time blocking.

Unknown: 00:19:32

I use a calendar is very simple. But here's the key. I schedule

Unknown: 00:19:36

in my time with my clients, which I don't call work by the

Unknown: 00:19:38

way. I refuse to call but I do work. It's way too easy for me.

Unknown: 00:19:42

It's wait.

Unknown: 00:19:44

I enjoy it too much to classify it as work. I just say time with

Unknown: 00:19:48

my clients time where I get to play. So I have my work time

Unknown: 00:19:52

their schedule. I have time to create I like poetry. I like

Unknown: 00:19:56

writing stuff. I like articles copywriting time for that.

Unknown: 00:20:00

And I schedule in time for fun.

Unknown: 00:20:04

That's the part people miss. Because when you don't schedule

Unknown: 00:20:07

and fun if you don't say, You know what I'm taking this two

Unknown: 00:20:09

hour block, and I'm gonna watch a movie on Netflix. But I got to

Unknown: 00:20:13

do all my other time blocks first, right, I have to go, I

Unknown: 00:20:15

gotta get my work done, I have to do this, I have to do this.

Unknown: 00:20:18

And I'm gonna schedule and fun. The problem is, if you don't

Unknown: 00:20:21

schedule and fun, guess what happens, your fun becomes a

Unknown: 00:20:24

distraction to your work. And you start missing your work, and

Unknown: 00:20:29

then you start wasting time and nothing gets done. So the real

Unknown: 00:20:33

key to time blocking is schedule it and put it on a calendar, I

Unknown: 00:20:37

use Google Calendar, put it down time with my family, from 6pm to

Unknown: 00:20:41

8pm. But then from 830 to 930. I'm working on my book, I'm

Unknown: 00:20:45

writing another couple pages of my book, or I'm reading

Unknown: 00:20:48

something for personal development. Like at, you've

Unknown: 00:20:51

just got to put this stuff in and then be accountable. Just

Unknown: 00:20:55

follow what you say you're going to do. Be accountable to

Unknown: 00:20:59

yourself. But other whole topic, that's another challenge. Oh, I

Unknown: 00:21:04

love it so much. And I love that

Unknown: 00:21:07

you make it important, like leisure time. Fun times are

Unknown: 00:21:12

important, you know, the playfulness, we cannot lose this

Unknown: 00:21:15

otherwise, because it brings us back to our heart and makes us

Unknown: 00:21:20

relax and recharges our battery.

Unknown: 00:21:23

Like some people think yeah, that's just a waste of time.

Unknown: 00:21:26

Like I have to focus on my goals and family and friends can just

Unknown: 00:21:31

wait out there. And there might be phases where where it's okay.

Unknown: 00:21:36

But to see the big picture, it's very important to have these

Unknown: 00:21:41

downtimes. And to schedule them in is, you're the first person

Unknown: 00:21:45

who says that it's it's very important, and it sounds maybe

Unknown: 00:21:50

weird and not romantic. But you're basically making time for

Unknown: 00:21:55

your partner or your friends and you're fully there. You're not

Unknown: 00:21:59

half hearted on your phone, you're fully there, sharing your

Unknown: 00:22:03

presence, like you're doing with me right now. And then after 45

Unknown: 00:22:08

minutes, we say goodbye and move on to a new task. And it's it's

Unknown: 00:22:14

very important.

Unknown: 00:22:16

I have one last question.

Unknown: 00:22:20

If there was three things

Unknown: 00:22:24

that you want the world to

Unknown: 00:22:28

take with, like if we say, all your books, or your videos, or

Unknown: 00:22:35

your posts were deleted?

Unknown: 00:22:39

What are the three things

Unknown: 00:22:43

that you would like for people to take away from you?

Unknown: 00:22:48

Oh, wow. On the spot question. This is a good one. Yeah, take

Unknown: 00:22:53

your time. There's no time pressure. So let me get I'll

Unknown: 00:22:57

give you the first one. For sure. Because I get people ask

Unknown: 00:23:00

me like, what's your number one piece of advice? Number one

Unknown: 00:23:04

thing? And I'll just I'll just say this in general. Don't

Unknown: 00:23:09

listen to broke people on how to get wealthy. Don't listen to the

Unknown: 00:23:13

unhappy on how to be happy, the unsuccessful and how to be

Unknown: 00:23:15

successful you catch the drift? Yes, when you're taking advice

Unknown: 00:23:19

from people, it doesn't matter how much you like them, how much

Unknown: 00:23:22

you love them how much they may care for you. Make sure they are

Unknown: 00:23:25

competent, or they're at least an expert in that area. Please

Unknown: 00:23:29

take advice from the right people. That doesn't mean like

Unknown: 00:23:32

I'm sure mom loves you. Right? My mom loves me. But guess what,

Unknown: 00:23:35

my mom's never done. She's never run a business. So I'm not gonna

Unknown: 00:23:38

say Hey, Mom, how do you run a business? She's just, she's

Unknown: 00:23:42

still a wonderful person. But she's not the right person to

Unknown: 00:23:45

ask that question. So be very, very careful that you don't

Unknown: 00:23:50

confuse competence with familiarity. I see that way too

Unknown: 00:23:54

often.

Unknown: 00:23:56

Well, my dad says this Well, great.

Unknown: 00:23:59

in that field, well, no, but okay.

Unknown: 00:24:03

You might you might be steering you might be getting steered

Unknown: 00:24:05

wrong there. So that's the first thing always ask that question.

Unknown: 00:24:09

Who am I following?

Unknown: 00:24:13

Let's see. Boy.

Unknown: 00:24:18

I would answer this question.

Unknown: 00:24:21

If I were paid in happiness, I'll just ask you in terms of if

Unknown: 00:24:24

you're paid in happiness. So happiness is now the national

Unknown: 00:24:27

currency. Right? money's gone. What would you be doing? If you

Unknown: 00:24:31

had to provide value to the world? What would that be? And I

Unknown: 00:24:35

would compare that to what you're currently doing now.

Unknown: 00:24:38

If they're different, that's okay. Keep what you're doing

Unknown: 00:24:42

now. Start working on what what makes you happy, where that joy

Unknown: 00:24:49

is gonna come from? Where that passion that genius?

Unknown: 00:24:53

I got voracious about personal development. I started reading

Unknown: 00:24:57

every book I could. I was you

Unknown: 00:25:00

What I believe and what I actually I know is true. We're

Unknown: 00:25:02

all born for greatness. Every single one, born for greatness.

Unknown: 00:25:07

It's just that we're conditioned to fail. We're conditioned to

Unknown: 00:25:09

struggle, we're taught how to lose. Isn't that crazy? We're

Unknown: 00:25:12

actually taught how to lose in life. But here's the good news.

Unknown: 00:25:16

If you can be taught how to lose, you can forget how to

Unknown: 00:25:19

lose, you can be untaught. So my big question when I left

Unknown: 00:25:24

corporate America was, wait a minute, Josh, get all these

Unknown: 00:25:27

people that are so successful, what are they doing different

Unknown: 00:25:30

than me? How do they think, what are they doing? I want to know,

Unknown: 00:25:36

just started diving into all kinds of nonfiction. Write all

Unknown: 00:25:40

kinds of books about these people about mindset,

Unknown: 00:25:43

subconscious. And look, I'll be honest, a lot of this stuff at

Unknown: 00:25:47

first was woowoo. Like, you started talking to me about, you

Unknown: 00:25:51

know, affirmations and all this stuff. I'd be like, What the

Unknown: 00:25:54

heck are you talking? I remember, I'm that engineer. I'm

Unknown: 00:25:56

like, That skeptic. But I had to learn, there was something I was

Unknown: 00:26:01

missing. And I just dove in. And I said, I gotta find out what

Unknown: 00:26:05

these people know that I don't. So I had to suppress my ego. I

Unknown: 00:26:10

had to like, empty my cup, so to speak, and assume I don't know,

Unknown: 00:26:14

at all. And I had to go find some answers and be open to

Unknown: 00:26:17

things I never thought possible. Open up a whole new world. So

Unknown: 00:26:22

that's a that's a big thing I would recommend to people just

Unknown: 00:26:25

be open and start voraciously reading anything that changes

Unknown: 00:26:30

the way you think, hmm. Wow, this is so powerful. And

Unknown: 00:26:35

nowadays, like books are at the tips of our fingers. And you can

Unknown: 00:26:42

download a Kindle or audiobooks. And there's really no excuse,

Unknown: 00:26:48

not at all podcast, right? There's tons of entrepreneurial

Unknown: 00:26:52

podcasts. And like, my last guest said, we live like

Unknown: 00:26:56

Emperor's you know, even emperors back then they didn't

Unknown: 00:27:00

have running water hot and cold. They didn't have food all the

Unknown: 00:27:04

time, they didn't have all the books that we can imagine

Unknown: 00:27:08

having. And there's just so much abundance, and so much good

Unknown: 00:27:14

content out there. And we have to be a little bit selective at

Unknown: 00:27:17

times. But I really love your your three pieces of advice and

Unknown: 00:27:22

everything you said

Unknown: 00:27:24

previously, I know it's going to bring a lot of value to people,

Unknown: 00:27:29

it's going to make people feel hopeful and empowered. And

Unknown: 00:27:35

you're very, like approachable. I know that our first meeting

Unknown: 00:27:39

didn't take place. And right away, you were open to

Unknown: 00:27:42

reschedule. And you're also a very humble person, I feel. And

Unknown: 00:27:49

it is so important to, to Yeah, be humble and to share with

Unknown: 00:27:56

people and then people will trust you and want to connect

Unknown: 00:28:00

with you. And I learned so much with this 32 minutes here that

Unknown: 00:28:06

we spent together. I'm so endlessly grateful for having

Unknown: 00:28:09

connected with you. And I'm wishing you all the best and

Unknown: 00:28:13

health. And yeah, we stay connected. Absolutely. And it's

Unknown: 00:28:19

just a pleasure to share with everyone in the audience.

Unknown: 00:28:21

Hopefully everyone got a nugget something. And you're right.

Unknown: 00:28:25

It's not all me. I'm just the messenger. I just feel part of

Unknown: 00:28:29

my life is to help share this kind of information. So

Unknown: 00:28:32

hopefully it's impacted people and that's all I can ask for it

Unknown: 00:28:35

was one nugget. That's it. The only take it all just take one

Unknown: 00:28:39

thing and put it into action. That's all I asked. Yes.

Unknown: 00:28:43

Beautiful. Thank you so much just for being here today. And

Unknown: 00:28:47

you have a wonderful rest of your day. You as well. Thank you

Unknown: 00:28:51

Aurora.