All just-starting-out podcasters are visionaries, seeing their
Evo Terra:perfect podcast as something to architect or something to nurture and grow.
Evo Terra:The best podcasts are often made by a combination of the two.
Evo Terra:Hello, and welcome to another Podcast Pontifications with me, Evo Terra.
Evo Terra:There are two kinds of future podcasters - planners and the impatient.
Evo Terra:Now, planners recognize the work, or at least that there
Evo Terra:is work, involved in starting a podcast and they get to planning.
Evo Terra:The impatient, however, they just want to get the show out there.
Evo Terra:Since they're not planners, they don't know how to get the show
Evo Terra:out there, so they either wind up doing a crappy job or they wind up
Evo Terra:hiring somebody like my company.
Evo Terra:So yeah, if that's you, an impatient, by all means, get in touch.
Evo Terra:Now, assuming you, the working podcaster out here, is not among the
Evo Terra:impatient, if you were, you probably shouldn't be listening to this show.
Evo Terra:But assuming you're not, that means you're a planner, a planner of some sort.
Evo Terra:You may not recognize that you're a planner.
Evo Terra:You might not even call yourself a planner.
Evo Terra:You may think you're the opposite of a planner, but I promise you, you
Evo Terra:probably are somewhat of a planner.
Evo Terra:And planners, as far as podcasting goes, have two archetypes,
Evo Terra:either architects or gardeners.
Evo Terra:I'll explain each of those.
Evo Terra:See, when I'm working with clients who are usually inpatient, I
Evo Terra:adopt the role of the architect.
Evo Terra:And as an architect, I am using their vision and shaping it into the building,
Evo Terra:the park, the whatever you want to think about this is, let's just use a building.
Evo Terra:I'm here to craft the best building possible.
Evo Terra:And in order to craft a building, as we're not just dropping a prefabricated
Evo Terra:home on a lot, making a building, making a podcast takes lots of planning.
Evo Terra:Like hours of upfront planning that can take weeks and/or months just
Evo Terra:to get the planning session done.
Evo Terra:In the planning session, we're gonna start detailing out segments.
Evo Terra:And also, during the production process, we're detailing out the
Evo Terra:segments that will go in a show.
Evo Terra:No, it doesn't have to be a full-on variety show or sketch
Evo Terra:comedy - doesn't matter.
Evo Terra:Every show has segments.
Evo Terra:Every podcast episode has segments.
Evo Terra:We're going to detail all of those out when I'm playing the architect role.
Evo Terra:We're also going to script out a dozen episodes or more sometimes.
Evo Terra:The actual, real words, everything being said, word for word gets scripted
Evo Terra:out when I'm in architect mode, well before anything's ever dropped.
Evo Terra:And when I'm in architect mode, making really great content,
Evo Terra:man, it can work really well.
Evo Terra:Highly-produced, tight, exactly what the client is looking for.
Evo Terra:Everybody is happy.
Evo Terra:The audience loves it cause we've done some testing in there.
Evo Terra:It's great.
Evo Terra:It's wonderful.
Evo Terra:They're great and all, but they don't allow for a huge amount of serendipity
Evo Terra:or, in some cases, any serendipity.
Evo Terra:And at my heart, I definitely rely on serendipity more than, I don't know
Evo Terra:about most people or not, but more than I would have ever expected to be,
Evo Terra:more than you might think someone who calls himself an architect might be.
Evo Terra:Because when it comes to my own projects, my own podcasting projects,
Evo Terra:I'm much more of a gardener.
Evo Terra:Now that is not, by the way, the opposite of the architect.
Evo Terra:A gardener is still a planner.
Evo Terra:But now as a planner of a garden, to think about the podcast as a garden,
Evo Terra:that metaphor, I'm going to plant some things and see what grows.
Evo Terra:Now, you may think that sounds like a very risky thing for an architect
Evo Terra:to do, but done properly, there's very little risk of a failed garden.
Evo Terra:I mean, things are going to grow, right?
Evo Terra:And as a good gardener, you still need to do a lot of the
Evo Terra:things that architect would do.
Evo Terra:When I'm gardening my show, or I'm playing the role of a gardener on a
Evo Terra:new show, like this one, there's still a lot of planning that goes into it.
Evo Terra:Maybe not quite as much, maybe not nearly as, you know, many details and
Evo Terra:drawing out the lines, but we're still plotting out what the show's going to be.
Evo Terra:I still define the segments of the show, but now in a more of a
Evo Terra:gardener style, I can rearrange those segments as needed without much fear
Evo Terra:of the entire building collapsing.
Evo Terra:Or I can add in new segments or bits as are necessary, as long as
Evo Terra:they fit with the other segments that are already in the show.
Evo Terra:That's what a gardener would do.
Evo Terra:I still have to do a lot of templating.
Evo Terra:I think I missed talking about templating when I was in the architect stage,
Evo Terra:but templates for artwork, templates for the, what you call show notes,
Evo Terra:what I call in-app episode details, templates for website, templates for
Evo Terra:episode pages on websites, templates for social properties, other aspects.
Evo Terra:I have to do all that still as a gardener.
Evo Terra:But again, maybe with a little less rigidity.
Evo Terra:You know, maybe not quite as tight as they were.
Evo Terra:A lot more fluidity is allowed for change.
Evo Terra:Again, as long as that change tracks back to the original
Evo Terra:planning we did of this garden as a podcast or podcast as a garden.
Evo Terra:I still have to write scripts, but instead of writing a complete script, scripts
Evo Terra:become much more of an outline oftentimes.
Evo Terra:Or sometimes it's not a script, it's just a collection of topics
Evo Terra:and angles I can come back to.
Evo Terra:Really all depends on the project I'm working with, if it's for
Evo Terra:a client or just on myself.
Evo Terra:So we can do all of that.
Evo Terra:As you can see, between the two of those, there's still a lot of planning
Evo Terra:that goes on whether you adopt the architect or the gardener archetype,
Evo Terra:when you're building your new podcast.
Evo Terra:The gardener can still make great content that is highly-produced that the audience
Evo Terra:loves just like the architect can.
Evo Terra:So the goal of this episode is for you to go back and reflect
Evo Terra:and think which one are you?
Evo Terra:Which one do you think best fits you?
Evo Terra:And if you're happy with that particular role, great.
Evo Terra:Keep on keeping on, as I would say.
Evo Terra:But if you're not, try the other one on for size.
Evo Terra:On your next project you're working on, think about doing it an opposite way.
Evo Terra:Now, here's one fun way to do that, the whole switching up of
Evo Terra:roles and doing things, is don't try and do it all on your own.
Evo Terra:Collaborate with a fellow podcaster on your next project, specifically, a fellow
Evo Terra:podcaster who is the opposite of you.
Evo Terra:So share this episode with the people you'd like to collaborate with, have
Evo Terra:them figure out which one they are, architect or a gardener, and then next
Evo Terra:time your big project comes around that you have the opportunity to bring in your
Evo Terra:friends with, collaborate with someone who is opposite you, not the same.
Evo Terra:Opposite of you.
Evo Terra:See how that works.
Evo Terra:You'll get a good taste and flare of how those interpersonal relationships
Evo Terra:work as you are working together towards the big podcast product.
Evo Terra:Now, if you loved what I had to say, please go to buymeacoffee.com/evoterra
Evo Terra:and buy me a virtual coffee.
Evo Terra:That is always nice.
Evo Terra:And that is it.
Evo Terra:I shall be back tomorrow with yet another Podcast Pontifications.