In this episode of the Business Growth Hacks podcast, host Andrew introduces Kenny Gray, the founder of Grayt Media, a company dedicated to helping small businesses enhance their brand message, boost brand awareness, and improve user experience while maximizing ROI. Kenny shares insights into his journey from starting as a marketing intern at the Golf Channel to becoming an expert in digital marketing strategies, particularly focusing on Facebook and TikTok advertising to scale eCommerce businesses.
Key Points:
Insights from Enterprise-Level Operations:
- Kenny's experience at the Golf Channel provided valuable insights into large-scale operations and efficient systems.
Simplicity and Consistency in Digital Marketing:
- Kenny emphasizes the power of simple yet consistent digital marketing strategies for yielding long-term results.
Driving Revenue Growth through Unique Products:
- Kenny’s team focuses on unique products and recurring revenue models to drive consistent revenue growth for brands.
Optimizing TikTok for Business:
- Kenny shares tips on utilizing TikTok effectively, including organic content creation, consistency, and understanding the platform's audience.
Tailored Content for Different Platforms:
- Understanding user behavior on platforms like Facebook and TikTok is crucial for creating tailored content that resonates with the target audience.
Strategies for Businesses with Limited Budgets:
-Kenny suggests optimizing backend processes, building trust through excellent customer experiences, and leveraging word-of-mouth marketing for businesses with limited marketing budgets.
Quotable Moments:
"We come up with a simple plan. We plan the work, and we work that plan."
"Don't create a template in Canva and start running that and expect to see results unless you have an amazing product.”
"Nobody can sell your product or service better than word of mouth.”
Links Mentioned in Today’s Episode:
Grayt Media
Grayt Media on Instagram
Grayt Media on LinkedIn
Kenny Gray on LinkedIn
Andrew Brockenbush on Twitter
Beefy Marketing
Beefy Marketing on Facebook
Beefy Marketing on Instagram
Beefy Marketing on YouTube
