Build-A-Bear is

a multi-generational global brand focused on its mission to "add a little

more heart to life" appealing to a wide array of consumer groups who enjoy

the personal expression in making their own "furry friends" to

celebrate and commemorate life moments. Nearly 500 interactive brick-and-mortar

retail locations operated through a variety of formats provide guests of all

ages a hands-on entertaining experience, which often fosters a lasting and

emotional brand connection.  The company

also offers engaging e-commerce/digital purchasing experiences. In addition,

extending its brand power beyond retail, is dedicated to creating engaging

content for kids and adults that fulfills the company's mission, while the company

also offers products at wholesale and in non-plush consumer categories via

licensing agreements with leading manufacturers.