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050: ‘Diving Deep’, with Joann Lui and George Valdes
Episode 5020th July 2021 • TRXL • Evan Troxel
00:00:00 01:10:17

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Special guests Joann Lui and George Valdes of Monograph join the podcast to talk about their passion for PracticeOps (AKA architectural practice operations), working on the business rather than in the business, the importance of building communities, the upcoming Section Cut conference, and more.


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ArchIT offers Complete IT Solutions for Architecture, Design, and Engineering firms. Tired of dealing with generic IT providers? Visit and schedule your free consultation. Technology is your competitive advantage.

Twinmotion is a real-time rendering solution used by architecture, engineering, and construction professionals to create high-quality imagery, client presentations, and interactive experiences that help communicate your BIM data and design ideas, fast. Visit and try Twinmotion for free.

On August 12, Monograph is hosting Section Cut, a virtual conference dedicated to firm owners and operation leaders. Hear from leaders at Lake|Flato, SOM, Workshop/APD, Colloqate, and more! Reserve a seat today by visiting



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