Are you creating content like an amateur or a professional? Creating content that attracts your ideal customer is crucial for the success of an online business. The return on investment hinges upon how you approach content creation, amateur like or professional. Your choice will greatly impact your efforts quality, effectiveness, and results.
For more details, check out my free guide and 7-day email course on how to create a content engine in your business to 100x your publishing: https://startyourcontentengine.com/now
Hey did you know that there's a private Facebook group for this channel?
Whether it's online courses, memberships, coaching, masterminds, or anything in between I am all about helping you accelerate your results. I'd like to personally invite you to join us in the group. Just head over to:
Join the Build Your Expert Business Facebook Group!
Hey did you know that there's a private Facebook group for this podcast? Inside the group I've also unlocked one of our most important programs all about how to build and scale your expert business. Whether its online courses, memberships, coaching, masterminds, or anything in between the Build Your Expert Business podcast and Facebook group are all about helping you accelerate your results. I'd like to personally invite you to join us in the group. Just head over to expertbusiness.com/fbgroup
Transcripts
Speaker:
Are you creating content like an amateur or a professional?
Speaker:
Creating content that attracts your ideal customer is crucial for
Speaker:
the success of an online business.
Speaker:
The return on investment hinges upon how you approach content creation,
Speaker:
amateur like or professional.
Speaker:
Your choice will greatly impact your efforts quality,
Speaker:
effectiveness, and results.
Speaker:
Hi, I'm David Ziembicki, and you're about to learn how to grow from
Speaker:
struggling solopreneur to successful virtual CEO of your own expert business.
Speaker:
Your knowledge and skills can change lives and make the world a better place.
Speaker:
Are you ready to hit the accelerator to scale your results and impact?
Speaker:
Then it's time to build your expert business.
Speaker:
If you're creating content like an amateur, you may be wasting your
Speaker:
time and money, so let's fix that.
Speaker:
Here's how amateurs create content.
Speaker:
Randomly and inconsistently.
Speaker:
Amateurs tend to create content randomly and inconsistently without
Speaker:
a well defined plan or schedule.
Speaker:
This makes it difficult to grow an audience, track
Speaker:
progress, and measure results.
Speaker:
They also strive for perfection.
Speaker:
Amateurs also spend an excessive amount of time striving for perfection,
Speaker:
delaying the publishing process.
Speaker:
As a result, they end up not getting enough content out there and can't
Speaker:
convert readers into customers.
Speaker:
Then once they do get something recorded, they just publish and pray.
Speaker:
Once the content's published, they rely on sheer luck, hoping
Speaker:
people will stumble upon it.
Speaker:
This leaves them with no control over how many people view their content.
Speaker:
Here's how the pros do it.
Speaker:
Professionals approach content creation deliberately and consistently.
Speaker:
They have a content plan in place, whether it's on a monthly, weekly, or daily basis.
Speaker:
They carefully choose topics that'll attract their target audience.
Speaker:
and potentially convert them into customers, and eventually lead
Speaker:
them to their flagship programs.
Speaker:
Professionals also understand that perfection can often
Speaker:
be the enemy of progress.
Speaker:
Instead of obsessing over every little detail, they focus on creating content
Speaker:
quickly, recognizing that getting the main points out to their audience and creating
Speaker:
more content provides more value over time than spending Spending weeks or months
Speaker:
on one piece, they prioritize the act of publishing because they know that valuable
Speaker:
content is worthless if it remains unseen.
Speaker:
But publishing is only the first phase of successful content marketing.
Speaker:
Professionals also actively promote the content they publish, utilizing various
Speaker:
strategies to maximize its visibility.
Speaker:
They repurpose their content, adapting it for different platforms
Speaker:
and engaging with their audience through social media channels.
Speaker:
Additionally, they may invest in paid ads to amplify the reach
Speaker:
and impact of their content.
Speaker:
So here's how to start taking action.
Speaker:
Start by creating a comprehensive content plan tailored to your business goals.
Speaker:
Identify topics that align with your target audience's interests and
Speaker:
determine how your content can lead them toward your flagship programs.
Speaker:
Dedicate at least one hour per week to the creation of your content.
Speaker:
Regardless of the outcome, commit to publishing it and refining it over time.
Speaker:
Take an active role in promoting your published content.
Speaker:
Repurpose it for different platforms, engage with your audience on social
Speaker:
media, and consider leveraging paid ads to increase its visibility.
Speaker:
Implement a professional approach to content creation and promotion that'll
Speaker:
help you attract an ideal audience, convert them into customers, and
Speaker:
send them to your flagship programs.
Speaker:
Develop a routine and stick with it to ensure success.
Speaker:
Make sure you're regularly producing content, promoting it, and
Speaker:
tracking progress so that you can measure and improve your results.
