Artwork for podcast Brand Architect
Growth Hacking
30th June 2015 • Brand Architect • Ani Alexander
00:00:00 00:42:43

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Today I am talking to Tom Morkes. Tom is a West Point grad, Iraq War veteran and CEO of Insurgent Publishing. He is the author of the new book Collaborate: The New Rules for Launching a Business Online.

Tom was Write 2B Read podcast guest in episode 49 and you can hear it at this link.

Food for Thought

Crowdfunding is not good for building an audience.

If your reach isn't there and if you don't have built audience in place the crowdfunding campaign will not be successful.

Crowdfunding is a way to create an event around your book.

There are many growth hacking tools that will help you grow your readership and increase book sales.

Useful Links

Tom's website

The Growth Hacker's Guide to the Galaxy (support the kickstarter campaign here)

Indiegogo

Kickstarter

Publishizer

Inkshares

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