Fox's 1986 launch, widely written off as a doomed fourth network, actually upended the TV landscape by embracing irreverent programming and later snagging major sports rights. He explains how Rupert Murdoch and Barry Diller built the network out of a patchwork of low-power local stations while critics shook their heads and predicted bankruptcy. Rather than play it safe, they leaned into shows traditional networks wouldn’t touch, and within a few years hits like The Simpsons and Married...With Children shattered the old broadcast monopoly. He notes that their bold, rebellious strategy paid off not just in ratings but in clout—soon they were carrying big sports properties that would stick with them for decades. James A. Brown, who guides listeners through the tale with a relaxed, knowing tone, signs off by telling listeners to be well—because apparently disrupting television deserves a cheerful send-off.

Companies mentioned in this episode:

• Fox Broadcasting Company
• National Football League