Here s a million dollar question: is there a magical blog post length? In other words, should you aim for a word-count sweet spot?
The answer is no, there is not an ideal word count for a blog post. But there s is an ideal number of questions you need to ask yourself before you write.
And that magic number, my friend, is 13.
Ask yourself these 13 questions and you’ll discover how long your article should be, whether it will be interesting, and if you even have the time to write a good article.
In this 8-minute episode you’ll discover:
Listen to Rough Draft below ...
Demian Farnworth: Howdy friend, this is Rough Draft, your daily dose of essential web writing advice. I am Demian Farnworth, the Chief Content Writer for Copyblogger Media.
And thank you for spending the next few minutes of your life with me.
So, this is episode 37, and it s brought to you by Rainmaker.FM, the digital marketing podcast network, which is built on the Rainmaker Platform — a platform that empowers you to build your own digital marketing and sales platform.
And here s the thing: you can try the Rainmaker Platform for 14 days, free of charge. Take it for a test drive. See if it works for you. And if it doesn t, you can cancel at anytime with the click of a big, easy to find button.
To get started, jump over to RainmakerPlatform.com. That s RainmakerPlatform.com.
Now, onto the show.
So: here s a million dollar question: is there a magical blog post length? I mean, should you aim for a word-count sweet spot?
In short, the answer is no, there is not an ideal word count for a blog post. But there is an ideal number of questions you need to ask yourself before you write.
And that magic number, my friend is 13.
(And yes, I read every word of what he writes.)
Write in such a way they can read it on a smaller device.
But say you want to blog, then keep it short. That way you keep your pain and your readers pain to a minimum. (Yes, we can tell when someone does not like to write.)
Persuasion takes more time to hit someone s hot buttons. Entertainment, not so much.
Wait until you understand what you are trying to say. Or rewrite like mad.
If you lose steam on a post after the first 50 words, then maybe you don t have a good story. Or enough research. Leave it alone and hit the books again and let it simmer.
In the end, it really comes down to this: It doesn t matter how long or short your blog post is. The question is Is it interesting?
See, common wisdom tells us that a blog post should be as long as it takes to get your point across. And of course it should be as short as you can possibly get given the time you have. In other words, do take the time to omit needless words.
But like all things in life, there is no simple answer to this question about the magical length of an article.
SEO pundits point out that it needs to be a minimum length. Some argue for 200 words. Others for 350.
I recommend 350. That s about one page of copy. But I ve seen Google rank shorter articles on certain keywords.
Regardless if you are churning out a 100 or 2,000 word article, in the end, you will have have to be a ruthless editor of your own work. You will have to make it interesting to the reader.
Your task is to get to your point. And get to it quick. Which is the topic of the next episode where America s greatest living playwright will send you a personal memo on nine editing rules that could make your copy gripping, irresistible, and darn-hard to ignore
Until then. Take care.