Paul Ward is the Global CEO of Havas Studios, where he uses each individual's full set of skills to offer the best possible end-to-end marketing support to customers.

Paul believes in the Havas model of the village, whereby all experts and specialists are brought under the same roof and pulled into projects as and when they're needed. In modern digital marketing, that means leveraging the data experts, too.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brand's media impressions into marketing intelligence. Find out more at www.automatedcreative.net