I’m joined by Aisha Marshall, a content strategist and branding expert who's built and scaled a full-service marketing agency, as well as a luxury fine jewelry brand. Aisha is a pro when it comes to hiring and building teams, and she has tons of experience with internships. She shares her top two methods for finding great interns on college campuses and how she comes up with projects that help both the business and intern grow. Aisha breaks down her hiring strategy, application process, and approach to onboarding. We also discuss the importance of tracking your time against how much you’re billing and how to forecast a hire instead of hiring from scarcity. 

IN THIS EPISODE, I TALK ABOUT:

• What motivated Aisha to launch her own marketing agency 
• Aisha’s biggest takeaways from her first hire 
• Aisha’s experience working with ASU and other universities to hire interns 
• What Aisha considers to be the most important part of a job description 
• Advice on how to get to know your new team members, especially in a hybrid or fully remote work environment 
• How to tap into what motivates your employees and makes them feel seen 
• Aisha’s top two tips for small business owners who are ready to make their hire or scale their team 

CONNECT WITH AISHA

Follow Aisha: @aisha 

Follow WHXTE Atelier: @shopwhxte 

Follow AAM Consulting Firm: @aamfirm 

CONNECT WITH JACKIE

Follow People Principles: @peopleprinciples

Let’s TikTok: @peopleprinciples

Learn more: peopleprinciples.co