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Profile raising pet business ideas for Spring
Episode 11131st March 2022 • Publicity for Pet Businesses • Rachel Spencer
00:00:00 00:30:35

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Looking for ways to get publicity for your pet business as we go into Spring?

Spring is in the air which means lighter mornings and evenings, no need to wrap up and some much needed sunshine.

And we can spend more time outdoors enjoying life with our pets. 

After a dreary winter, it’s time to lift our spirits, and think of ways to connect with our customers and potential clients through our content.

Whether it’s for your website, social media or a press campaign, there’s plenty of hooks and angles you can use.

In this podcast episode are ideas to keep your product or service front of mind. 

Key topics and timings in this episode:

0.19 - Tips on how to plan your spring content

0.38 - World events and why we need to carry on marketing our pet businesses.

3.41 - How Kerry Whitney from Frankys Boutique, Hayley Bonwick from Handmade by Hayley and Sarah Mills from Albie’s Boutique are raising money for pets in Ukraine.

5.43 - The Underdog International appeal and how to donate.  

6.16 - What spring means for your pet business content.

7.15 - Putting value Into your content.

8.54 - Content ideas based around the seasons.

11.25 - Planning around the Bank Holidays and the Queen’s Platinum Jubilee in June.

12.10 - Easter publicity ideas.

14.43 - Key awareness days for April, May and June.

27.51 - Why you should be bold and pitch to the press! 

28.10 - My press release and awareness day bundles.

Work with me

If you’d like further support, perhaps you’re thinking of creating a campaign or would like to put together a press release, do get in touch.

I’ve two new packages - a Press Release Bundle and an Awareness Day Bundle. 

With the Press Release Bundle, I help you write a press release, we find places to send it to, we find ways to repurpose it so you get maximum value.

With the Awareness Day Bundle, I’ll show you how to put together an awareness day campaign, so we create a press release, and plan your social media, e mail marketing, website content and everything you need for your day.

I've helped dozens of businesses create their Awareness Days and content to go with them, plus written hundreds of stories as a journalist about Awareness Days.

Both packages are £497 and you can book yours here.

Links mentioned in this episode:

At the start of the episode I talked about three ladies who are supporting charities helping people and their pets in Ukraine following the Russian invasion in February 2022.

They are Kerry, Hayley and Sarah and you can find out more on their websites.

Visit Kerry Whitney’s Franky’s Bowtique here: https://www.frankysbowtique.com/

Visit Hayley Bonwick’s Handmade By Hayley here:  https://www.handmadebyhayleyb.co.uk/

Visit Sarah Mills' Albie’s Boutique on Facebook here: https://www.facebook.com/albiesboutique/

Donate to the Underdog International appeal here: https://www.justgiving.com/fundraising/rachelspencerpfpb



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

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