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Make Your Marketing Ethical, Accessible & Inclusive
Episode 24621st January 2025 • ADHD-ish • Diann Wingert
00:00:00 00:38:26

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If you are a neurodivergent business owner who is looking for ways to integrate more accessibility, inclusivity and fairness into your business and marketing practices, this guest interview is for you. We are joined by Meg Brunson, who has turned her ADHD trait of justice sensitivity into a business asset.  

If one of your 2025 goals is to be more intentional about inclusive practices, this episode is full of simple but meaningful examples you can begin implementing right away. 

Expect some delightful conversational tangents typical of chats between two entrepreneurs with ADHD.  

3 Key Takeaways from our Conversation:

  • The Power of Alignment: 

Meg shared how aligning business practices with personal ethics not only creates a more fulfilling work experience but also resonates more deeply with clients and communities.

  • The Importance of Accessibility: 

From camel case for clarity to adaptable color contrasts, making content accessible benefits everyone. Meg emphasizes small, intentional changes can lead to significant improvements in inclusivity.

  • Designing for the Edges: 

We discussed the concept of "designing for the edges," where focusing on those with specific needs (like using alt text or providing captions) ultimately benefits a broader audience, making the world more just and inclusive.

Get started with these free accessibility tools: alt text generator,   caption generator,   color contrast checker


Laugh Out Loud Moment from the Episode:

Remember Susan Boyle’s epic fail announcing her album party on Twitter 🫣? Listen to Meg hilariously explain why you should always use camel case in your hashtags. 


Mentioned during the interview: 

Mina Raver - Better CEO app 

Canaries in the coal mine

Wicked - the movie 


Want more Meg’s in your life?  

Website - LinkedIn - BlueSky

Meg’s interview on the Talk Copy to Me podcast 


Ready to use your ADHD strengths as business assets, like Meg? My coaching framework, The Boss Up Breakthrough was designed to help you do just that.

Take advantage of my fast-action bonus by booking a free consultation with me during January. Click here to find out more.


Thank you for joining Meg & I on ADHD-ish. Remember, fairness, inclusivity, and just marketing are not just buzzwords—they are actionable paths to a more ethical and thriving business. Join us next time, and until then, stay focused, stay curious, and stay you.


© 2025 ADHD-ish Podcast. Intro music by Ishan Dincer / Melody Loops  / Outro music by Vladimir /  Bobi Music / All rights reserved. 

Transcripts

G: I wanted to be a stay at home mom. I tried all the stay at home, you know, multilevel marketing, direct marketing, direct sales, that's what I was looking for, direct sales type things, crafting. My first successful business, I made hair bows, and I did craft shows in my local neighborhood. I started a mom blog, and that's where I started to really find not just success, but fulfillment, purpose, enjoyment, all of that kind of wrapped up in one. And the reason this is an important part of the story is because that success came from my marketing, that business on Facebook. And this was a whole different time because you could post and people would see your post, right?

Facebook was different 10 years ago or however many years ago, I'm not great with time. Facebook was different, so long story short, my husband's job transferred him to Phoenix, and Facebook has a satellite office in Phoenix and so I went and applied for a job there. Almost didn't get the interview because they were looking for marketers, and I had absolutely no, like, marketing experience in air quotes right? Because I'm talking about traditional marketing experience. But I knew what I knew and I knew that I knew how to leverage Facebook marketing, and so I kind of put my foot down, which wasn't actually a very typical thing for me to do back then.

And they kinda pushed me through the interview, and the woman at the front, you know, the gatekeeper, if you will, was kinda like they're gonna test you. They're gonna find out that you're a fraud, you know? She didn't say those words, but that's what I felt. But I went through, I nailed the interview. I got the job. I worked at Facebook for about a year, and the reasoning behind that really was that I had tasted this entrepreneurial bug. I, at that point, was a mom of 4, 2 kids with IEPs, 1 with a 504, various needs, right, between doctor's appointments and school appointments. And I wanted to be the mom that chaperoned field trips and did the class parties.

And I remember specifically one day realizing that I had 1.67 hours of PTO and trying to figure out how to stack that with my lunch break and if I came in early or stayed late. And I thought to myself, Meg, this is not how you wanna be living your life. So, yes, it's cool to be playing catchphrase with the team and have the foosball table and the chalkboard walls. And, like, yes, it was, like, one of the coolest jobs I ever had, but if they still wanted me there for 40 hours, they still you know. And so, I left and leveraged what I had learned at Facebook to start a Facebook ads business, and that is what triggered this marketing journey, if you will.

H: Your personal evolution, I think when I first heard about you is when you were focusing on Facebook ads. And it makes complete sense because, you know, you got out of there, but you took a very valuable skill with you. And I'm sure it opened some doors, because you had worked for Facebook, right? So, like, that was a really smart thing to do. Obviously, with a bunch of littles with special needs and being neurospicy yourself, you rendered yourself unemployable at the end of that job. And you're probably never gonna be hired by anyone again. I know I won't.

G: Yes. Exactly, and that's the thing. It was like I gained working at Facebook, I worked with the marketing department. So I was given 200 businesses every quarter, and I was there to be it was positioned as a customer service right? So I would reach out to you if you were running Facebook ads and you were in my book and offer my assistance to help your ads be better, but it was really a sales position. Oh, it was about lift, and you couldn't request help. And I had one client specifically that I feel like I kinda saw myself in her. She had a little boy, and she was pregnant, and she had a really cool, like, really just a really cool pop culturey type business, and I was really excited to be able to help her. And Facebook said one call and done because of her spend.

Because there wasn't, you know, they didn't think she her lift would be worth giving her more than one call, it was that type of thing that was, like, no like, she's who I wanna work with. And so being able to work with the people I wanted to work with, it's just another way to be able to increase my impact in the way I want to increase my impact. Like, there's certain businesses I don't wanna help succeed. And I think, you know, we can dive deeper into that, but especially right now over the past, you know, 4, 6 years, I think that as consumers, we're making different choices with how we spend our money. And to the same respect, like, as a marketer, I'm recognizing that I have this power. Like, I'm amplifying their voice, my clients' voices and visions and I wanna be very intentional about who I'm doing that for.

H: You are the quintessential ADHD woman because I'll tell you what. You can't do your best when you are not aligned with the people you're doing it with and for. I have never known a neurodivergent woman who is really good at putting her personal values aside and just doing what the job requires. We tend to be socially justice minded. We tend to be exquisitely aware of fairness and unfairness and discrimination, things that just don't make sense and don't seem right. I had a nickname years ago in my career. Had people that were calling me Justine because I was always saying, that's not fair. And people would be mocking me like, that's not fair. Because it just I can't help but notice those things.

And it would be such a missed opportunity for people like us, Meg, to have the audacity to go out on our own and do our own thing and then not choose to do it. Who to do it with and for, to sell our souls to help people who would put food on our table, but rob us of our dignity. Like, don't work for yourself if that's the best you can do. Like, it's a privilege to be able to serve the people we wanna serve in the way that we want to serve them because most of them aren't gonna be down for the status quo neither.

G: Right. Exactly, and that's a journey too. I feel like especially when you're a new entrepreneur, you're emerging in the space. You gotta feed your family and so there's a time where it's really hard to say no to somebody who's willing to give you money. And I remember the first time that happened to me, it was somebody who did, like, gun safety and gun training. And don't get me wrong. I'm all about gun safety and gun training. However, I am not a gun person. I've never owned a gun. I believe that there should be more regulations surrounding guns.

Like oh, and so I was like, listen, I am not the best person for you. No, I know somebody else, and he is a huge gun person and also incredible at Facebook ads. Let me introduce you to him. And for someone to say to me, but I will pay whatever, you know, I will pay your fees. Like, I I'll pay you more and I'm like, but no. I'm not gonna do a good job for you because I don't know your vertical, your business, your niche, and I'm not really interested.

H: This is the thing. When you have ADHD, there's only 4 things they're gonna make you focus and do what needs to be done. The number one top of the list is interest. You are attracted to something. They're not gonna be able to tear you away. You're gonna get into hyperfocus in a New York minute. The second is challenge, gotta be challenging enough, but not too challenging.

Third is novelty. We gotta love the novelty, and the 4th is urgency. So the only reason you would say yes to that deal is if your kids are not eating tonight or maybe the rest of the week. And then you're like, okay, but I have to put some conditions on this. And I think the freedom to be able to evolve your business, to be aligned with your life, your lifestyle, your obligations and responsibilities for your family, care of yourself, and help the people that you wanna help.

G: And so I started in the Facebook ad space, really only doing Facebook ads. Eventually, I realized that people would come to me thinking I was a magician or thinking that. I'm not. Not a magician. Not a wizard. I saw that you recently watched Wicked. I also recently watched Wicked, so that's new in my brain. But, yeah, like, they would come to me, and they would have scraped up the money for my fees right? And they'd pay my fees, and then they would say, I've got $5 a day or $10 a day to run ads, and I've never sold this thing before, so I hope it works and now I'm paraphrasing.

I might be being a little extra right? But it was that type of a client, and I quickly realized I couldn't just focus on Facebook ads because the people and I feel like my promotions weren't like this, but there's so many promotions you see just in your, like, Facebook feeds where they make it feel like you can run a $5 or a $10 Facebook ad and suddenly be set for life right? Like, we're gonna get you all these leads. It's gonna be so easy and Facebook ads are super powerful. I still love them. However, there are foundations that you need. And so I started to shift a little bit more into organic marketing and even, like, helping people with figuring out what their offers are going to be and what the customer journey is going to look like.

Some people call that a funnel, I prefer thinking of it as a journey. Like, I always think about the game of life right? We're, like, sometimes you even get to a fork in the road where you can go 2 different ways. It's not a funnel, it's a game of life. But anyhow, helping people with that process, and it just grew and expanded. And on my own, like, this might seem like a little tangent, but trust me, it'll come back. It'll come back full circle. In my own business, I had joined, like, I had bought into an all in one system that was kind of I had this, like, marketing guru who was kind of at the head or, like, teaching things about it. And I was like, okay. This is what you have to do to be a marketer right? Like, you have to do these things. Like, this this funnel they're teaching, like, it works, and all these people are finding success with it.

And, like, maybe it's just, like, the necessary evil right? Like, you just have to do these things and read these scripts and put people through this process and so I did it. I built this funnel, this system right? And it felt awful, but I tried to, like, just tell myself, like, sometimes you just have to get through it and push through it. And luckily, I had some really great people on my list at that time. This was still years ago right in the beginning who were like, what is this? Like, what are you doing? Like, this is terrible and that was one of the one of the times that I was like, okay, okay. Maybe we don't have to be gross. Maybe we don't. Maybe, like, there are no necessary evils right? Like, there's just evils, and we shouldn't be doing those things. And so that making that mistake, taking that misstep allowed me to, like, step back and start to really think about what was important in doing some of that value work and getting clear on ethics and the problematic.

You know, we we've all heard of, like, the snake oil sales been. Like, the quintess like, what everybody talks about is, like, bad marketing. But learning about some of those foundations and where marketing started from and a lot of the things that even we do today, all of us that are just that's just marketing, something like pricing your product at 7.99. We all do that. That's rooted in psychological manipulation. Now I'm not saying that if you do that, that means you're a bad person. I'm a 100% not saying that. Because even on the flip side, pricing it at $800 instead of 7.99 also has psychological manipulation. Like, there's cycle so it's like we have to kinda understand the roots of where the modern marketing practices kind of originated to determine what's problematic, what's acceptable, and what is exemplary for lack of a better term. You know what I mean?

H: What's aligned with our own personal bias. And I wanna offer you a reframe because you do know I'm a former shrink, so I kinda have to. I would say because I was having some, like, low key flashbacks here a second ago while you were describing. You didn't know that it was gonna make you feel like ass, so you just did it because it was just what was done, and it's what other people were doing. And they were all rushing to the back of the room to hand over their credit card to join the thing, and you didn't know it was gonna feel like a cult after a minute. And, like, so many of us, kind of thought, well, these are what the big names are doing and teaching, and it obviously is working for them and at least seems to be working for other people or at least they're willing to join up. So who am I to think I know better? I would actually say your passion now for doing marketing that is just, that is inclusive, that is accessible. Like the passion that you have for that, manifesto. I don't think you could be there, Meg, if you hadn't gone through that. That was part of your education.

G: Yeah. No. That's true. That's true. Part of those lived experiences that kinda got me to where I am now.

H: They inform us. So fast forward, you are now becoming known for something that really gives people permission to market their business in a way that doesn't make them throw up in their mouth a little bit.

G: Oh, that's the goal. That's the goal. And we talked about the other piece of my story, my background is that, like, in another in another world, like, way before marketing, This this probably ties into the ADHD brain too right? Like, I'm from Rochester, New York, which you may not know is the Rochester, New York has the highest per capita population of deaf people in the United States.

H: Really? Interesting.

G: So it's like ratio based, and that's because Rochester has RIT, Rochester Institute For Technology, and a part of RIT is the National Technical Institute For the Deaf. And so when I was in high school working at Old Navy, cashing out, you know, bringing up people's clothing, somebody came through my line and pulled out a piece of paper and wrote a note down and passed it back and forth because she was deaf. She used sign language, and I could not communicate with her. And it was in that moment that I was like, she can't learn spoken English. Like, she physically can't. I can learn sign language. If you've got one hand, you can learn sign language. Why is sign language not the language that everybody in this country knows? Because if everybody knew sign language, then the entire deaf community wouldn't be wouldn't have to carry pens and paper around in order to ask whatever they need to ask people.

And so I took sign language in college. I got a job at Gallaudet University. I've so I've worked with the deaf population for a big chunk of my life, which means I now have deaf friends and connections. My oldest child is biracial, she is black. I have a child who is trans. So it's like from the outside, I'm a white hetero passing woman with Syncare. But my connections, my background, my experiences have a lot of diversity tightly knit into them, and so I feel like I'm hyper aware of those things when I'm navigating, you know, the online world or any part of my life, but navigating the marketing landscape right? And things like providing captions has always been super important to me. And luckily, that's gotten so much easier because technology has advanced so much. It was so hard in the earlier days because there wasn't that technology there. So I'm super grateful for that. And I think the I don't even know what the question was you asked me. I'm just, like, babbling.

H: We're just having an ADHD moment. But actually, what I think is beautiful about this is that you well, there's many things that are beautiful about it, Meg. But I think the fact that you had that moment, you were in this exchange, could've just been a transaction, should've been a transaction. Anybody else working in Old Navy, it would've been a transaction. Like, somebody need to buy something. You need to sell something. They couldn't communicate verbally. They wrote you a note. You ring them up. They go on with their day. You're gone with your life. But for you, and I think this is one of the things that I love so much about people who are neurodivergent.

It had so much meaning for you, and it, like, took you to a creative place in your brain where you could envision that not being necessary. And it made it didn't make any sense for you anymore why these people had to work so much harder to buy a freaking shirt at Old Navy when we could just as easily learn how to communicate their language. I think that's one of the things about ADHD that that I see over and over and over and why so many of us become entrepreneurs and why so many of us develop personal brands that really stand out because things land differently with our brains, and that often stimulates creativity that we then feel compelled to act on. And you just kept going, didn't you?

G: And it's the same concept, the concept of just marketing being accessible and inclusive right? Why would you intentionally lock out any percentage of the population from accessing your content. Now I'm not talking about the wrong fit clients because that's different right? The peep that you're not everybody's gonna love you. It's okay to attract the hell yeses and repel the hell noes, but why would you intentionally not even communicate with a percentage of the population where there are hell yeses in there?

H: I don't understand. I'd like to believe Meg and I tend to be a little not exactly a Pollyannaish, but I'm definitely idealistic and always have been. And I hope I die idealistic, in spite of many painful experiences that show me it's probably not a good idea because I get wounded a lot. But why do people do things that don't make sense to you? And I I'd like to think I really wanna think, and I hope you're gonna tell me I'm right. It's just ignorance. They just, a, don't know because they haven't thought about it. And the reason they haven't thought about it is because nobody's talking about it. Nobody's showing them how. No one's giving them examples and saying, this is why you want to do this. It is it more dire than that, or is that for most people

G: I mean then I'd like to say I'd like to think the same thing. I don't know that there are, like, statistics that show otherwise right? But I think it's an element of not knowing or feeling overwhelmed with being able to do it all. Like, that's a big thing right? Like, well, so you're telling me I need to have captions on all my videos and alt text on all my images and camel case all my hashtags. And and and then I've got a list, right, of at least 10 things. And it feels like but I'm already I mean, I remember when alt text felt so overwhelming to me. Like, what do you mean I have to write alt text for every single image I share online? And for a long time, I knew I should have alt text, and I still didn't do it because I didn't have the bandwidth. And part of it, I think, again, is that ADHD right?

Is that, like, it's uncomfortable. It's new and just that, like, when something is super new and uncomfortable and you don't know what to expect, you just avoid it. And so I think that there's a lot of elements, things like that that go into play. And so part of it is education, letting people know, like, what people need. Part of it is letting people know that it's okay to be on your own journey to start at your own pace to conquer one thing right? Maybe you focus on captioning, and when you've got a process, when you've got a system, and then you can say, okay. What needs to be done next? And just being on that journey, I think too, a lot of people may not understand the full impact, like, how many people actually rely on screen readers.

You know, it feels like if you don't know people, if people in your immediate circle aren't blind or don't have visual impairments, then you may not understand how many people are using that tool. And even beyond, you know, we haven't talked about this at all, but I'm in an RV right now for the past 5 years. We've lived in an RV, we've been traveling the country, and we've been in places where the Internet is so terrible that I can't get photos to load. And I've had to use alt text because of poor Internet. And that's a whole other thing because there's people that think that, like, the whole United States is, like, connected to the Internet. And if you haven't traveled, I guarantee there are things that you do not know about, you know, about the places you've not been yet because it's anyhow, that's a whole other tangent.

H: No. But to your point, Meg, is that if most people tend to stick with what they know, stick with what's familiar, surround themselves with other people who look like them, act like them, think like them, love like them, live like them. And so how would they know? Most people are, you know, blissfully ignorant that, these things should even be or could even be part of their thinking and part of their strategy and part of their decision making. I'd like to think more and more people are waking up based on the results of the recent election. Now I have serious doubts about that. But for those of us who do want to be more aware of others, who do want to remove unnecessary obstacles and barriers, who do want to bring whatever gifts we have to share to as many people who want them from us as we can.

What are some of the things that, you know, just if you're really just getting started in this journey, some of the things that you've incorporated into your business beyond what we've just been talking about, and that you teach your clients who are like, I realize I get the whole niche conversation. That's not what we're talking about. We are talking about people who are your ideal client, people who do fit neatly within your niche market parameters. But there are differences about their needs that you are not taking into consideration, so you cannot help them.

G: And I think but I'm gonna give you some things just before I do. The other important thing to remember is it's not about who's in your audience because that's another thing. Well, there's nobody blind in my audience, so I don't have to worry about that. Even if you ask them, even if that's a fact. Even if that's a fact, there's nobody blind in my audience. Okay, but should there be? Like, it's not just about catering to your current existing audience. It's about thinking about who you want your audience to be. So, like, I want my audience to include blind entrepreneurs.

They're out there. I've met them. I want my audience to include, trans folks even if they're not currently in my audience. I want my audience to include black folks or what Muslim folks right? Like, I want all of these people to feel welcome, to feel safe, to be safe in my spaces, and it's not gonna be an overnight thing. But I want those people so I think that's important to it. Just thinking about, like, you may think, well, my audience looks like this. I know my audience looks like this. Okay, but what do you want your audience to look like? Like, think about that too.

H: I'm so glad you're saying this, Meg, because I think that's how no. It's really funny how often we say we want something new, different, more expansive, but we keep referencing what we have now and what we've had in the past when we make decisions about that. It's like you need to think in a more aspirational way and a more future focused way. Because if you don't put these changes into your business, that's never gonna happen and it's not just gonna happen accidentally. It has to happen intentionally.

G: And that's why I've shifted the way I think about building an ICA. We talked about captions. I do wanna say a couple things on captions. Number 1, making sure that they're easy to read. There's a lot of, like, apps now that give you so many customization options. If the captions are difficult to read, they're not helpful. And so if you want like, even if you want something, like, on brand, like, my captions, especially in my programs have, like, my branded dark purple background and a white font. So, like, I guess another tip I'm jumping ahead would be color contrast, understanding the principles of color contrast as well.

Making sure that you've got that color contrast, and so knowing that, and this tool I'm gonna give you, it's the AIM color contrast checker. I'm pretty sure that's what it's called, but I'll get you the stuff. You can put the 2 colors in, and I did this in the beginning. I would put in, like, my dark purple and my light purple, and it did not pass. And there's a little color a little tool that you can slide the color to change so I could make my light purple lighter until it did pass, and then I updated my brand colors. I just changed them. Now I couldn't go back right? Like, I don't have the resources to go back in time and update everything. But going forward, I just changed my brand colors so that they were accessible, and it just made things easier going forward.

H: And I bet you turned that into an event, didn't you? I bet you turned that into an announcement.

G: Oh, yes. Exactly.

H: Hey, look what I just did, and let me tell you why. So that you didn't have to go back and redo the past because it's already done, and we're just moving forward.

G: If you've got, like, tons of time and resources, go ahead and redo everything. But if you're like everybody else, yeah. And then the other thing with captions is making sure the that it's large enough right? Like, it doesn't have to take up the whole screen, but make sure it's like a a readable there's I haven't found exact guidelines. Like, it should be 20 font. I don't know what that what those guidelines are. I think for mine, my videos, I tend to do a 36 font. Let's have some fun is camel case. So camel case is when you capitalize the first letter in any phrase that has, like, multiple words smooshed together. So think about hashtags, think about your username. Think about URLs right? Megbrunson.com is capital M, capital B for Brunson. Because when you look at it, you can then read it easily.

Now here's where I don't know how here's where we're gonna have some fun. Write down hashtag s u s a hold on. Let me write it down so I'd let me let me write it down so I don't forget. Give me one second, sorry. Oh my gosh. Hold on. Okay. S u s a n a l b u m p a r t y.

H: Let me see if I can read this. Susanal bum party.

G: Sue's anal bum party. Is that what you read? Do you see the anal bum party?

H: Oh, yeah. Sue's anal bum party. There we go.

G: Do you remember do you remember Susan Boyle rrom, like Oh, yeah.

H: Oh, yeah.

G: That was her hashtag when she released her album because it was supposed to be Susan album party. But without camel case, you've got a bunch of people thinking there's some sort of an anal bum party. I know we can say that because you said this was like an explicit rated podcast.

H: Yeah. Oh, no. Poor Susan.

G: The other fun one, which I see a lot is w h o r e m b e r s. Whore members. Or who remembers.

H: Who remembers?

G: So this is like it could be it could be x rated. It could be g rated.

H: Yeah. I have to admit. I kind of like the naughty versions better. Camel case is a must.

G: Yeah. Camel case is a must. Not only will it eliminate people from finding bad words in your hashtags, it's just clear for everybody. Because when you first looked at the Susan album party, you're trying to sound it out. It took you a minute. If there was a camel case, you'd read it. And screen readers can read the camel case. So, again, it's just it's more accessible for just everyday people. It's also more accessible for screen readers. Now the real bummer is that on Instagram and stuff, they don't default to camel case, so you have to be intentional. Like, you really have to be intentional because if you start to use camel case and do, like, hashtag just marketing, for example, and then it pulls up as a suggestion, the suggestion is all in lowercase. So you have to be intentional.

H: They're sneaky. They're sneaky. But, you know, the thing is that it this is so wonderful because it really it's something that your ADHD brain grabbed ahold of. Your social mindedness and your diverse life and lived experience is like, wait a minute, we can do better. And I'd love to think when we know better, we can do better. And not everybody will, because some people are just totally comfortable with business as usual. They really don't give 2 flying f's how manipulative it is as long as it works. But I think there's a growing number of people who are like, you know what? I only want to make money from people I like doing work I'm proud of. And if that takes longer for me to figure out what the f that looks like, so be it.

Because, I mean, I think for people with ADHD, if we're not feeling the passion, if we're not feeling the purpose, it's really freaking hard to do the work and to keep doing it. So it just makes so much more sense that, you know, your brain lights up like a Christmas tree talking about this stuff. And you're creating real value for people who are willing to do better, who are willing to be more inclusive and more accessible, but they just don't know how.

G: Like, I've got so much more, but those are just some of the things that happen to come up. I can't think of anybody who would be like, no. You don't need to do that, I really can't. There's no there's they all it's like okay. This is something I can't believe this hasn't come up yet. It's designing for the edges, designing for those people on the edges. Think about something like the curb cutouts in the road. When you're walking and you get to an intersection, right, and there's a little ramp that gets you to the road. And then when you cross the road, there's a little ramp that brings you up to the sidewalk. That didn't always happen. Those were put there for people in wheelchairs.

However, the mom pushing her stroller benefits, the traveler dragging her suitcase on wheels benefits, the bicyclists benefit. The same is true for elevators. They were put there for accessibility reasons, but everybody benefits, and the same is true with accessibility efforts online. Alt text also helps the people with weak Internet. Some people have started to just enjoy reading alt text, especially from certain people. Certain people have taken creative just a creative approach with their alt text and write really good alt text. And so some people just like reading it. Color contrast helps everybody see things better. It's so I think it's understanding that, yes, we're designing for the edges. We're trying to be accessible for all people, and that's gonna benefit all of us.

H: We're the canaries in the coal mine. What affects us is going to affect everyone eventually, but we're more sensitive because of our difference. So we are the ones who are gonna pick up on these things more readily. Eventually, everyone else will be affected. So I love the slogan, and I share this with you. What's good for us is good for them. We just figured it out first because we have a more immediate need. But to your point, like, no, there's no reason why not just go ahead and adopt this stuff and do it gradually, one thing at a time. You don't have to make a big fuss about it. You can consider it just an expansion of your consciousness.

And I'd like to think that as more and more people catch on to this and realize this really is a no brainer, you don't have to make such a big deal out of it, that that will lead to all kinds of innovation. Now I know you, because you think about this a lot, and you've been thinking about it longer than I have, you probably have a much more clear vision for the future, and where this could go if enough people really catch on. Because and hopefully, this is what we have to look forward to, Meg. It's like, there's no reason why justice can't be profitable because doing the right thing should mean more for everyone. If enough people embrace the idea that doing the right thing by others benefits all, then that should lead to more creativity, more contributions, more resources, more access. It should be like this idea about the pie.

If I get more, you get less. I say make more pie right? Just start a pie making business and teach other people how to make pie. And then there's more for everybody and yes okay, that's my ADHD idealism. But, I think it's worth a shot. And I'm so grateful to know you and know that you are one of the people who is holding up the banner and championing the cause.

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