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Google Wins The AI War, Here's How…
30th May 2023 • The Google Ads Podcast • Solutions 8
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Kasim shares why Google wins the AI war by examining what it truly is and focusing on its omniscient power that outperforms other AI technology.

It's important to note that Google is more than just a search engine. In addition to its core search functionality, Google also owns and operates a wide range of popular online services and platforms, such as YouTube, Gmail, Google Maps, Google Analytics, and Android, to name just a few. This vast array of products gives Google access to enormous user data, which they can use to train their AI algorithms and improve their accuracy and effectiveness.


Listen to this episode now to learn more about Google's omniscient power and vast resources that give them a significant advantage in the AI war.


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0:00 Intro

0:36 Google Wins The AI War, Here's How...

2:69 Google is not just a search engine; it’s also YouTube

3:37 Google is also Gmail

4:25 Google is also Google Apps

5:15 Google is also Android

5:29 Google is also Chrome

5:44 Google is also Google Analytics

6:41 Google Told Me I’m Pregnant: Form Strings to Diagnosis

7:00 This is why Google is winning the war

9:20 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

11:22 The most important variable in the AI battle



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🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam


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Transcripts

Kasim:

I wanna talk to you about why I think Google wins the AI war.

Kasim:

Now, first and foremost, I'm not an AI expert, unlike everybody on Twitter.

Kasim:

However, I do have access to information that not everybody has access to, and it

Kasim:

happens to be pertinent at the moment.

Kasim:

So what I'd like to do is just introduce my thesis.

Kasim:

And in order to do that, I'm gonna borrow.

Kasim:

The favorite part of my keynote ever.

Kasim:

So if you've ever seen me speak, you already kind of know all this, but if

Kasim:

you haven't, this is gonna be new to you.

Kasim:

And what it requires us to do is examine what Google really is at its core.

Kasim:

if you were to have to explain Google to like a baby or an alien, you needed to

Kasim:

tell them in a soundbite, what is Google?

Kasim:

You'd probably say Google's a search engine.

Kasim:

And, you know, fine, sure.

Kasim:

Google has a search engine and maybe start it as a search engine.

Kasim:

Or is, referred to or thought of as a search engine.

Kasim:

But that's such a myopic view of Google.

Kasim:

Like Google is search, of course.

Kasim:

And if you think about the information that's being offered to Google every

Kasim:

time you search, it's absolutely insane.

Kasim:

Like Google knows what you are looking for, what you're afraid of,

Kasim:

what you're interested in learning, and this is where you kinda have

Kasim:

to think in three dimensions.

Kasim:

Google knows what you don't know.

Kasim:

It knows your knowledge graph.

Kasim:

It knows where you're ignorant.

Kasim:

It knows your prejudices.

Kasim:

It knows your, your echo chamber and your confirmation bias, like an unbelievable

Kasim:

and potentially very damaging.

Kasim:

Database of information is being collected on every single person

Kasim:

who engages with Google search.

Kasim:

At any point, think about all the things that you ask Google, and then think

Kasim:

about what those things mean and, and, and, and then extrapolate that out the

Kasim:

way that a machine learning mechanism would be able to extrapolate out.

Kasim:

You know, so if you're asking a question, something as benign as, Hey, does missing

Kasim:

a mortgage payment hurt my credit?

Kasim:

Now think about all the things that, that actually could potentially mean to Google.

Kasim:

You know, maybe you're worried about a job loss, maybe you're

Kasim:

worried about a potential divorce.

Kasim:

You're clearly having money problems.

Kasim:

And then you combine that with some of the other things that Google has access to,

Kasim:

and those dots begin to connect and create A network of information that's used to

Kasim:

advertise to you, to be honest with you.

Kasim:

But that's not the only thing that's used for, and that's the

Kasim:

point that I'm trying to make.

Kasim:

So Google is Google search fine, but it's not just a search

Kasim:

engine because it's also YouTube.

Kasim:

It's the largest video repository on the planet.

Kasim:

And also, by the way, the second largest search engine in existence.

Kasim:

because Google has YouTube.

Kasim:

A lot like having Google search.

Kasim:

Google has information on you, on how you emote what you wanna learn what

Kasim:

music you listen to, where you sit politically what pisses you off, if

Kasim:

you're, inside of YouTube and commenting on things like Google's cataloging

Kasim:

Temperament attached to specific comments and what they might potentially mean.

Kasim:

But it's not just YouTube, it's also Gmail.

Kasim:

has the largest email utility in existence, which is also turning

Kasim:

into one of the largest enterprise email utilities in existence.

Kasim:

And every single email you send and receive is being read by Google.

Kasim:

And you might say, cousin jokes on you, I don't use Gmail.

Kasim:

Doesn't matter.

Kasim:

You communicate with people that use Gmail, which means Google's

Kasim:

cataloging the way you speak your semantic index, the adjectives and

Kasim:

adverbs that appeal to you the most.

Kasim:

Every attachment that you send inside of Gmail is fair game, which

Kasim:

means all of your taxes and tax information, massively private, like

Kasim:

medical documents and everything that you have inside of Gmail, Google.

Kasim:

Reads and then appends to your user and you know, you start to

Kasim:

see this picture of a person being formed and it's unbelievable.

Kasim:

But it's not just Gmail, it's also Google Apps.

Kasim:

It's Google Drive.

Kasim:

Google Docs.

Kasim:

Google Photos.

Kasim:

Google Slides.

Kasim:

Google Sheets.

Kasim:

Google knows your net worth.

Kasim:

They know what your tax filing looks like.

Kasim:

They know what your children look like.

Kasim:

That's what crazy.

Kasim:

Go to Google Photos.

Kasim:

If you use Google Photos, it's unbelievable.

Kasim:

and I have two children.

Kasim:

One of 'em is seven years old.

Kasim:

He's about to turn eight.

Kasim:

And Google is able to tell me, Sammy, what Sammy looked like from birth to eight.

Kasim:

Like, it watches him grow, but it still knows.

Kasim:

It still knows.

Kasim:

Think about everything that you have inside of Google Drive right

Kasim:

now, and Google uses that info.

Kasim:

Why on earth would they give you that unbelievable plethora of free services?

Kasim:

Unless they're using it to catalog information about you Google Calendar.

Kasim:

Are you kidding me?

Kasim:

Google knows exactly what you do when you do it, how you do it, at what frequencies,

Kasim:

what intervals, when it repeats.

Kasim:

But it's not just Google apps, it's also Google Maps.

Kasim:

Everybody's Google in their pocket.

Kasim:

Google knows where you go, where you live, where your kids go

Kasim:

to school, how fast you drive.

Kasim:

It takes 30 minutes to get from point A to point B, but you got there in

Kasim:

25, so you get car insurance ads.

Kasim:

It's also Android.

Kasim:

Google owns the largest operating system in the world.

Kasim:

And again, you say, I don't use Android, I'm an iPhone user.

Kasim:

Fine.

Kasim:

You communicate with people that use Android.

Kasim:

Google knows who you call, who calls you, who you text, who you ignore,

Kasim:

what you say, what you download, what apps you're using but it's

Kasim:

not just Android, it's Chrome.

Kasim:

It's a browser.

Kasim:

Everything you've ever typed into that browser, everything you've ever logged

Kasim:

in to, everything you've ever done, when you've been logged in, if you go to your,

Kasim:

account, you know, and, I mean like Google gets to see all of that, but it's not

Kasim:

just Chrome, it's also Google Analytics.

Kasim:

Google Analytics exists on 90% of all known websites, effectively

Kasim:

adjusted from margin of error.

Kasim:

It.

Kasim:

Is the most prolific thing on the internet.

Kasim:

It knows every website that you've gone to, everything you've done on those

Kasim:

websites, how long you were there.

Kasim:

Let's get really uncomfortable for a minute.

Kasim:

Google knows who's in Narcotics Anonymous, who's cheating on their

Kasim:

spouse, who's about to declare bankruptcy, who's gonna get a divorce?

Kasim:

What kind of porn you watch, like Google knows.

Kasim:

Everything and knows everything about you, which culminates in

Kasim:

my favorite case study, which was published in April of 2015.

Kasim:

Google told me I'm pregnant.

Kasim:

Google told a woman she was pregnant before she knew she was

Kasim:

pregnant based solely off of her search and communication patterns.

Kasim:

Moore's Law says that machine computing power doubles every

Kasim:

18 months, so 2015 to today.

Kasim:

What, like, oh my, what could Google possibly know about us now?

Kasim:

And this is the point that I'm trying to make, and this is where

Kasim:

I think Google wins the AI battle.

Kasim:

AI this is where I, do everybody disservice by through and via

Kasim:

my ignorance, but the way that I understand it, and I've gone To school

Kasim:

as much as a person of my limited capabilities can go to school in ai.

Kasim:

And what's really interesting is, you know, I'm watching, like every interview

Kasim:

Sam Altman has ever done and I've read every book every peer reviewed

Kasim:

article that I can get my hands on.

Kasim:

And what's really interesting about it is the AI developers don't know how AI works.

Kasim:

they've said that overtly, and enough of them have said that to where I think

Kasim:

that's actually an accepted truth.

Kasim:

What they've done is they've built a neural network, a

Kasim:

digitized neural network.

Kasim:

And then they offer it inputs with trained outputs, and then they

Kasim:

allow the neural network to learn.

Kasim:

So the simplest, most benign example that was offered up in an interview, and I

Kasim:

wish I could, cite this, I gotta be better about cataloging all, learning I'm doing.

Kasim:

But it was a great, great, great example.

Kasim:

Is we showed Google a bunch of images of men and women

Kasim:

and or not Google, excuse me.

Kasim:

We showed the AI mechanism a bunch of images of men and women,

Kasim:

although this actually might have been Google's barred in terms of

Kasim:

the way that it was being trained.

Kasim:

I don't remember.

Kasim:

And then a human told bot, which when an image was a man and when an image

Kasim:

was a woman, and over time The machine started to be able to identify men and

Kasim:

women, but using its own knowledge graph.

Kasim:

So it's not a software program that says when somebody has long hair,

Kasim:

there are we, you know what I mean?

Kasim:

Cuz there's so many exceptions to the rule.

Kasim:

Instead, it was here's, you know, hundreds or thousands or tens

Kasim:

of thousands of images and it's, oh man, woman, man, woman, man,

Kasim:

woman, man, man, man, woman, man.

Kasim:

and then the machine pays attention.

Kasim:

And it builds, you know, who knows how many hundreds of thousands of

Kasim:

common denominators, like, cheekbones, jaw structure, the hue of the skin

Kasim:

height, shoulder width, et cetera.

Kasim:

And then it builds its own thought process around.

Kasim:

Assigning value valence.

Kasim:

AI's prowess exists upon the core premise of being trained.

Kasim:

And up until this point, I'd love to be challenged on this, by the

Kasim:

way, so somebody who knows better than me, please challenge on me.

Kasim:

But up until this point, everybody in the AI game.

Kasim:

Talks about, you know, I'm to chat, g p t, midterm, E, everything that

Kasim:

open AI's doing, everything that Microsoft's doing with Microsoft Chat.

Kasim:

Everything that Google's doing with their four public AI products.

Kasim:

Maybe there's more now.

Kasim:

But everything that AI does begins with the premise of having been trained First.

Kasim:

It was mid journey, got into a ton of trouble for this because there's

Kasim:

like hundreds of thousands of images that they use that they didn't

Kasim:

necessarily have the rights to use.

Kasim:

so then the question, the ethical question becomes, well, you're not.

Kasim:

Plagiarizing that image per se, but you're plugging these images into a

Kasim:

network that's using these images to learn how to create subsequent images.

Kasim:

So where does IP begin an end?

Kasim:

And if that's the case to be made, and I think it's a cogent case, that

Kasim:

means that the information that's being used to train the AI is at

Kasim:

least as of now the most important.

Kasim:

Variable

Kasim:

and Google has, I think, without question better information and more information

Kasim:

on everybody, and they've been collecting it for decades, which is crazy.

Kasim:

That makes me feel so old to say.

Kasim:

So a couple of.

Kasim:

Close runners up Apple.

Kasim:

If you think about what Apple has from an infrastructure standpoint

Kasim:

they have a ton of data on you.

Kasim:

Potentially Amazon, because of Amazon Web Services, Amazon e-comm for sure,

Kasim:

but that's, kind of like a Disinvited app, Amazon Web Services and everything

Kasim:

that it hosts, all that data ends up.

Kasim:

Being accessible to them kind of via backdoor.

Kasim:

And I don't know what that means and how much they can see or catalog,

Kasim:

but I'm sure it's all of it.

Kasim:

Right?

Kasim:

Like why wouldn't it be?

Kasim:

So, open ai, their training has been on open source libraries.

Kasim:

Basically it's, like the Wikipedias of the world.

Kasim:

When you start getting into proprietary AI with proprietary

Kasim:

data sets, nobody's proprietary data set is better than Google's.

Kasim:

you could combine every government on the planet and all the Big Brothers

Kasim:

Secret Watch programs, and the fact that the US government is, cataloging

Kasim:

every communication you and I have ever had, nobody's done it as well.

Kasim:

Or graph it as well as Google has.

Kasim:

And you know that because you see the way that Google ads works and because

Kasim:

of the way that Google Ads works, it intrinsically qualifies this storage

Kasim:

mechanism that Google has because they've, well, you've seen it in practice.

Kasim:

So in my mind, there's no way doesn't end up being the front runner for ai.

Kasim:

And, they didn't release first for the stated reason was And I believe

Kasim:

this, by the way, was they wanted to be cautious about reputation, basically,

Kasim:

is the way that I'm summarizing.

Kasim:

It was a little bit more complex than that.

Kasim:

But they didn't wanna take all the AI arrows.

Kasim:

And I think that that was a really intelligent decision.

Kasim:

Not being first to market was a really intelligent decision in this context,

Kasim:

because they had way more to lose than what's, effectively a nonprofit

Kasim:

that's released, an app that's.

Kasim:

Iterative in nature.

Kasim:

the folks behind chat, G P T could afford to be, they're young and

Kasim:

nimble so they could play that card.

Kasim:

Google had way more to lose, so it looks like Google's behind.

Kasim:

But man, I don't think that's the case.

Kasim:

And not only is that not the case, they have the building

Kasim:

blocks necessary to produce.

Kasim:

thing that I haven't said that I should have said this entire time I've

Kasim:

been focusing on what Google knows about you thing, about what Google

Kasim:

just knows in general, like Google has cataloged the internet better and

Kasim:

more effectively than anybody else has ever cataloged the internet, the

Kasim:

lexicon of the world's knowledge.

Kasim:

our intellectual library humanities.

Kasim:

Brain.

Kasim:

That's Google's claim to fame.

Kasim:

That's their number one unique selling proposition is they've

Kasim:

grafted knowledge better than anybody.

Kasim:

So I don't see a future where Google isn't a, and probably

Kasim:

the front runner in the race.

Kasim:

That is ai.

Kasim:

And I'd love to be challenged on that.

Kasim:

I'm not saying that in a perpetuate way, at least I hope I'm not.

Kasim:

I'd love to know if there's something, I don't know, like is there somebody

Kasim:

out there that has a better or at least competitive database of information?

Kasim:

I can't possibly think of anyone, you know?

Kasim:

Period.

Kasim:

Full stop.

Kasim:

So keep your eyes on Google for sure.

Kasim:

Cuz I think they, win the arms race on a long enough timeline.

Kasim:

I'd love to know what you think.

Kasim:

I appreciate you watching.

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