How do you tackle a tough choice? Maybe you flip a coin or consult an expert - but if you’re looking to make better choices that serve you down the road, it helps to have a solid framework in place. 

On this episode of the Rigging the Game podcast, Dan discusses exactly what constitutes a preference-based decision and introduces the principles that help him make important choices - beginning with the concept of optimizing vs. maximizing. Listen in for the first part of a conversation that will change the way you choose.

What You’ll Learn 

• How our brains are hard-wired to make decisions based on instincts and conditioning
• What factors into a long-term decision-making approach versus one that lives in the short-term
• Why you make different choices than Amazon does
• And much more!

Favorite Quote

“Principles allow me to work through these preferences and navigate life with less anxiety because I’m not going back to this binary mindset of 0’s and 1’s and fact and fiction.”

- Dan Nicholson

How to get involved

• Visit Dan Nicholson’s website - Nth Degree CPA’s and the Rigging The Game to learn how he helps small business owners cultivate good accounting and tax practices to achieve their financial goals. To rig the game to win and to set the outcomes that you want in life and business.
• Get the news that gets you closer to what you want with Certainty News.

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