A Chat with Krista, the Founder of Access Tribe

This podcast episode features Krista, who discusses her background in the financial markets of the UK and the United States, and her transition into the world of Bitcoin. Krista details the catalyst for her Bitcoin awakening and shares the disillusionment she experienced while working in financial markets that she views as inefficient and unproductive.

Krista moved from London to New York and then to Canada, experiencing different economic and social environments in the process. She witnesses and discusses the Canadian government's overreach during the Truckers Protest, and how this solidified her belief in Bitcoin not just as a technology to counter the inflation but as a necessity to protect human rights and financial freedom.

She gives an overview of her entrepreneurial journey, founding a company called Access Tribe. Her enterprise's aim is to establish a platform for women in the Bitcoin space, focusing on networking opportunities, providing valuable resources, and creating connections within the industry.

Krista advocates for women's active participation in the Bitcoin space, underlining how Bitcoin understanding is crucial for their financial future and their children's wealth.

00:00 Introduction

00:03 The Importance of Understanding Bitcoin

00:40 Welcome to Orange Hatter

00:45 Introducing the Exclusive Retreat for Women in Bitcoin

01:41 Invitation to Join the Unique Experience

02:10 Interview with Krista, a Bitcoin Enthusiast

02:46 Krista's Journey into Bitcoin

04:11 Understanding the Financial System and Inflation

07:00 The Impact of Bitcoin on Krista's Life

08:03 Krista's Observations on the Financial Industry

11:58 Krista's Experience in Different Locations

17:32 The Trucker Protest in Canada

22:51 The Future of Canada and Bitcoin's Role

31:57 Introducing Access Tribe

43:39 Advice for Women on the Fence about Bitcoin

44:44 Conclusion

Krista's Resource:

AccessTribe.com

*** Check out the Orange Hatter Women's Retreat at www.orangehatter.com/yucatan ***

To learn more about Bitcoin: Join the Orange Hatter Women's Reading Club.  Please email to Tali@orangehatter.com for the private telegram group and zoom link.

HODL UP is available at www.freemarketkids.com.

Remember: Knowledge is empowerment! 🍊🎩

Mentioned in this episode:

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I think it's very wise to be risk averse or risk aware and I am very

2

risk averse And I will say to people

that having spent 20 years in finance and

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now being down the bitcoin rabbit hole

If you are not learning about Bitcoin

4

right now and thinking about how you can

get involved in this space, learn the

5

technology, that is an extremely high

risk and very vulnerable position, both

6

from a financial perspective for you,

your children's wealth, their inheritance.

7

So I would say that if you're not a

risk taker, you absolutely need to

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study Bitcoin and you need to start

doing it as soon as you possibly can.

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Tali: Hey everybody.

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Welcome to Orange Hatter.

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Aleia: Hello listeners.

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path in the world of Bitcoin.

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We can't wait to welcome you.

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Tali: Krista, welcome to Orange Hatter.

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I'm so happy to have you here.

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Can't wait to dive into your story.

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Krista: Thank you so much.

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It's so nice to be on and it's such

a pleasure to meet you as well.

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I was just really excited to connect

with you because I'd known about

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HODLUP the game and didn't know you.

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So this is a really great connection to

have and it's just so nice to actually

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meet you in, not in person, but over Zoom.

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Tali: Hopefully in person one day.

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The Bitcoin world is very small.

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I'm sure we'll cross paths at some

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Krista: Yeah, for sure.

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Tali: Yeah.

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So Krista, would you just

share a little bit about your

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background with our audience?

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Krista: Yeah gosh, what's my journey?

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I'm obviously from the UK.

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I now live in Canada and

I came here via the US.

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Worked in financial markets for 20 years.

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So I did about, whatever, however many

years of it, it was 15 of those, no, not

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15, 14 of those years in, in London and

then moved to New York, spent six years

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there, and then left to come to Canada.

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And I had a bunch of colleagues

that had gone off to work for crypto

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companies, and I was curious to,

understand that space a bit better.

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And I happened to mention it to my mom,

who is a huge Jordan Peterson fan, funnily

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enough, because we were talking about

Jordan Peterson before this podcast,

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and I don't particularly follow his

work at all, but she's really into him.

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And he had interviewed four Bitcoiners.

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It was a Robert Breedlove.

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John Vallis, Dajiji, and the

Australian filmmaker Richard James.

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And so she sent me this video

of him interviewing them.

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It's like a 90 minute long video called

the future of money question mark.

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And that just really changed my life and

sent me down the Bitcoin rabbit hole.

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That's my journey into Bitcoin via TradFi.

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Tali: What was it about the 90 minute

film that really caught your attention?

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Krista: So gosh, they were

talking about Bitcoin more

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philosophically and about money.

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And obviously, as Robert Breedlove has

his podcast called the what is money show.

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And.

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I've been in financial markets for

20 years and something had always

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struck me about that whole ecosystem

that it just didn't make sense.

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It was just this weird merry go round

where, you as a private citizen put your

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money in a pension fund and that pension

fund is ostensibly supposed to protect

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the value of that money so that you can

withdraw that money when you retire.

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And it just never really made sense

as to why that was necessary, why

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should your money be devalued?

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And then you've got all of

these kind of middlemen that

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operate in the financial market.

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So the pension funds they need a

marketplace where they can go and buy and

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sell securities to invest in their funds.

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So then you have the investment

banks and their markets

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businesses that perform that role.

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But then the banks also want to trade

with each other because the asset

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managers tend to be buy and hold.

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So the banks want to be able

to operate in a marketplace.

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So then you have the interdealer

market and the interdealer brokers

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who sit in between all the banks

then operate with each other.

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And everybody's taking

their cut in this process.

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So any stocks or Bonds or any kind of

financial instrument that you buy or

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sell there's The trading fee that gets

paid on that and then there's also all of

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the tax that's associated with operating

across these markets The exchange fees if

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it's exchange traded and it just seemed

like this very inefficient and strange

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process and I remember when I started

my career at Bloomberg, I'd asked one

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of our trainers, they used to give you

a lot of training in their products,

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specifically in financial markets.

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And I said to her, why is

it that we have inflation?

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, why does that happen?

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She just looked at me.

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She said it's because people

keep asking for higher wages.

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That's why inflation keeps going up.

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And I just thought that seems like

a bit of an odd thing because.

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People ask for higher wages because they

become more competent at what they do and

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therefore they demand a premium on their

skill set and it never made much sense.

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And that kind of question never

came up again over the 20 years.

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Everybody that I saw operating in

financial markets just accepted it.

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And it was a bit like I always reference

that meme with the two goldfish swimming

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around the goldfish bowl and one of

them says, how's the water today?

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And the other one turns

around and says, what's water?

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And that's how it is.

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So when I listened to that podcast or

that, I don't know what you'd call it,

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vidcast, it was the first time I'd really

heard anyone not only pose, but answer

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some of those questions that I'd had.

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And I suddenly realized that my

puzzlement with the inefficiency

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and the strangeness of how financial

markets work wasn't because I didn't

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understand it well enough necessarily.

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It was just because the wrong questions

were being asked about the entire

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system and it was the entire ecosystem

that made no sense, but it made no

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sense because of the fact that the

money supply was being inflated.

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And so it just really changed my life.

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And she called me up the next day and she

hadn't listened to this podcast herself.

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She just had sent it to me and

said, you might be interested.

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They're Bitcoiners.

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And she said, what did you think?

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And I was just like, it's

changed my entire life.

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She's like, what?

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And I just said to her, I've been

working like for 20 years and I

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understand nothing about money.

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And it just sent me down this.

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Bitcoin rabbit hole, which you're

probably very familiar with that

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experience yourself, where I just became

obsessed with, I started listening

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to Robert Breedlove's podcast and I

just randomly happened to pick the

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Jeff Booth series as the first series.

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So then I read the price of tomorrow.

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I also read the Gigi's book,

the 21 lessons I learned going

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down the Bitcoin rabbit hole.

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And I think two weeks into that, I was

just like, how did I not understand

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the importance of this technology?

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Because I've known about Bitcoin since

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say, and it just hit me like a truck.

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And I just got to the stage

where I was just like, this is

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all I want to do with my life.

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And here I am.

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Tali: I only just brushed by

the whole financial industry.

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I also have my MBA in finance and

I was in London for my internship.

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And I just remember first of all, it's

funny that you mentioned Bloomberg

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because when I was in business school

and everybody was watching the Bloomberg.

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I was watching Animal Planet.

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I was like, I don't care.

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I don't care about those numbers.

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But I just specifically remember,

there was a group of super techie

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really smart people who are doing

financial engineering, and they

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were getting all the big job offers.

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And I remember thinking to myself, why

do we have to make This whole thing's

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so complicated because we're all in the

same business school and the stuff they

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were talking about the derivatives on

the derivatives, why is that necessary

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in order for our market to function?

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I remember thinking that and then when

I was in London, I was working as the

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slave labor in the investment bank, right?

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And my boss came out of his room

one day and he said, All right,

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I want you to make a proposal.

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I want to make a pitch to this company,

and I want it to be valued at 1.

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2 billion.

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Make it happen.

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Pivoted on his heels, turn around, went

back to his office, closed the door.

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And I'm like, that's how it works.

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That's how it works.

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I was so shocked.

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I was an intern, I was like, so basically

I'm just supposed to tweak the numbers

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and make assumptions until it comes out 1.

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2 billion.

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And that's what I did.

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And I just.

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I just couldn't wrap my head around

how the world works in that arena.

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It just blew my mind.

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So when I came to Bitcoin,

it was the same thing.

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I was, it just, my, my eyes popped open.

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And the book that I read was

Bitcoin hard money you can't F with.

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And I

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Krista: Oh, yes.

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The Jason Williams, is it?

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Tali: yes.

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And I was so angry.

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when I listened to that book.

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I had to put it down several times.

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Krista: It's not funny.

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I haven't read that book, but

I know somebody else for whom

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that was their orange pill.

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Yeah, that's funny, isn't it?

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I remember listening to Robert Breedlove's

episode, one of his episodes of What Is

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Money, and he was talking about when he

read The creature from Jekyll Island that

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his response was to get really angry.

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He just was furious that this

was how the whole thing worked.

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And it's crazy because I can speak

from experience as I'm sure you can,

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when you're in that water swimming,

you're so busy focused on your career

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and hitting all those, benchmarks that

you want to achieve and your promotions

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and things like that, that very rarely

do you step back and look at the whole

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ecosystem and go, this is just nonsense,

but I do remember regularly thinking

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to myself, this just feels boring

because it just doesn't make any sense.

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It's everybody's just trying to, I

don't know, do this stuff that feels

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very unproductive, like when you work

in that ecosystem, everything feels

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very unproductive, you're being paid

a lot of money to not really achieve

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very much that has any meaning.

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And none of it genuinely

feels like progress.

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It all just feels and there's something

deeply dissatisfying about that when

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you go in and you're working really long

hours every day and you're not really

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doing anything that feels meaningful.

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And I don't mean this sort of bleeding

heart, fluffy, save the world, whatever.

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But you don't feel like you're

building anything of value.

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It's just a grift.

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And then when you step back and

you understand that grift and how

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it works, it's just, there's a

part of me that looked back and

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thought I've wasted my entire life.

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And then the other part of me

was just like, do you know what?

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Actually, that was a worthwhile experience

because to have gone through it and

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see it close up is actually has some

value to then be able to appreciate.

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how much better this system is and

really have an incentive to advocate

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for it because you can see that it's

an improvement on the status quo.

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But yeah, that's interesting.

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I didn't realize that you had a

background in banking as well.

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Tali: I,

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Krista: hope you've recovered.

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Tali: I can't say I have a background

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everything was crumbling then.

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I'm not going to go into my backstory,

because this is about you, but I didn't

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end up working in banking at all.

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But okay, so you moved from London to

New York, and now you're in Canada.

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Talk to me about those moves and

environment that you observe in

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those three different locations.

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Krista: I really started my career

in London, so I was just very

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absorbed in that whole ecosystem

and I actually had no intention to

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go and work in financial markets.

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At university, I did Italian

and management studies, but I.

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I'd always observed people who worked in

the city of London, like the financial

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district, which is the city is like

the British term for Wall Street, so in

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the UK, the city refers to the walled

city, the old city of London, which is

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now where the financial district lives.

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So when you hear people say in the UK,

the city, what they mean is like the

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equivalent of Wall Street, instead of

being a street, it's a whole neighborhood.

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I always used to observe people coming

on and off the train and think that they

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looked really gray and depressed and

I thought, I'm never going to do that.

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And I came back from a gap year in the UK.

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It's very typical to go into a gap year.

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It's preferred by employers

often that they see that you've

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gone out and seen the world.

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So when I left university, I went

traveling around Australia, did a year

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traveling there, came back, ended up

working at an events company and we

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did very small kind of high end private

parties for very wealthy people.

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And it was quite interesting

to see that ecosystem, but it

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was just a really boring job.

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It was very sort of low level

project management and every

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event is exactly the same.

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It's just the characters

that are different.

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So it's an interesting insight into that

ecosystem, but it didn't pay very well.

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And I was just like, this isn't

really what I want to do with my life.

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And I had a friend who was working

at Bloomberg and she contacted me.

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She said, Oh, they're desperate for people

that can speak Italian on the help desk.

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Do you want to interview for the job?

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And so that was how I ended up at

Bloomberg because they were going to pay

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me double what I was earning at events

management, which wasn't much anyway.

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But I was like, wow, you mean all

I have to do is answer the phone and

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talk to people in Italian and I'll get

double what I'm getting now, sign me up.

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And I actually really enjoyed

most of my career at Bloomberg

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because it was very young.

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It was a very diverse crowd.

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So because of the job that I was doing,

I was surrounded by people from all over

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the world speaking different languages.

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It was just a really fun environment.

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But that didn't pay

particularly well either.

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And the last year I was there, I was

working in sales and I was traveling

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like three out of every four weeks.

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And I was just like, I'm done.

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This is too much.

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I'm exhausted.

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And so I got offered a job

at an interdealer broker.

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So I went to work there and that was

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And that was a very much like Wolf

on Wall Street, by the way, that,

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that movie is so darn accurate.

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It could be a documentary.

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I think it's really

not embellished at all.

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That's what the environment is

like and it's a huge amount of fun

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but it's not very intellectually

stimulating and then obviously the

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2008 financial crisis happened.

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Nobody was moving jobs but Barclays

was a client of mine And then two

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years after the financial crisis,

I got approached there and somebody

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said, do you want to come and do e

sales for the, e trading businesses for

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fixed income covering Southern Europe?

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And so that was how I ended up there.

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And again, it was a

really fun environment.

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It was very diverse.

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I had colleagues from all sorts

of different parts of the world.

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I had a really great boss, a really

nice guy that was a lot of fun.

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And and then an opportunity came to

relocate to New York and I had actually

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really wanted to go to Asia But at

the time the business was reducing

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operations out there So my dream to

live in Singapore for a couple of years

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didn't happen but an opportunity came

to go to New York and I feel like most

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people, if they're British, if they work

in a corporate environment, or maybe not

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most, but a large proportion have a sort

of somewhat of an ambition to go and

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live in New York for a period of time.

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So I ended up transferring to New

York, doing a very similar role

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there, and then an opportunity

came up to do corporate innovation.

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So I was.

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watching what was going on outside of the

firm from a technology perspective and

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thinking, gosh, like there is an absolute

avalanche coming down the mountain and

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the people on the trading floors and

the markets businesses who I work with

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are so desperate to protect their voice

businesses because most of the trading

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activity is either done on the phone

or via Bloomberg chat in fixed income.

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And I was just like, there's this

avalanche coming down the mountain.

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And the only thing that is protecting

these guys really is the regulatory moat,

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because your Googles and your Amazons and

your apples don't really want to expend

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the resources to become banks themselves.

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It's just not.

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a profitable way of operating

their businesses because of

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all the kind of compliance

requirements and everything else.

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And so therefore, that's really

the only thing that's protecting

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this industry somewhat from, this.

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And so as a real, I am now working in

corporate innovation because I was able

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to work with startups really closely.

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I ran an accelerator program.

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I ran a team in the U S who was

basically working with the businesses

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to identify innovation opportunities.

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And I got a really great insight

into how innovation works when it

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doesn't work and what the barriers to

innovation are at large corporations.

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And they're huge because the

incentive structure is just off.

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If you're running a business and

you control the money that can be

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deployed to innovate something, but

that innovation is going to put yours

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or your colleagues jobs at risk.

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The incentive is just not

there to develop and grow.

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And so that was a real insight.

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And I obviously had a lot more exposure

at that point to companies that were

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operating in this space, companies

that were looking into crypto um,

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banks do a lot of blockchain projects.

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And so I thought I understood

the technology quite well.

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And then, we had an opportunity to

move to Canada because my husband

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was able to transfer his job.

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And we had a long term

ambition to come here.

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So at the tail end of 2021, we moved

here and I arrived in Canada just

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in time for the trucker protest.

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Tali: So yeah talk to us about that

time period and your experiences.

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Krista: yeah.

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I think a lot of things just

coincided at the same time.

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And it just, I guess it's

how life works really.

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We spoke about this before the

podcast I was quite a branch covidian

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at the start of the pandemic.

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I was very bought into this narrative,

but what happened was at the

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tail end of 2021, the Omicron was

spreading and the UK, I think was.

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the second country that really

got hit after South Africa.

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And all of the kind of received wisdom

from scientists, from epidemiologists,

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was that, this is super mild.

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Basically, everybody's going to get

it, and therefore the pandemic's

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pretty much over because everybody

will have natural immunity.

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And Boris Johnson, who was at

that time the UK Prime Minister,

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just opened the country up.

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He said we're done now.

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Lockdowns would be a waste of time.

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Everybody had pretty much been vaccinated

then or at least a sort of critical

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mass and he said we're going to open up.

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And instead what happened in

Canada was the complete opposite.

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So Trudeau introduced a

mandatory requirement for

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people to be vaccinated to fly.

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And at the same time, you had

to be vaccinated to enter the U.

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S., so what that de facto meant was that

any Canadian that wasn't vaccinated, that

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didn't leave the country, I think before

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be imprisoned in Canada, essentially.

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They wouldn't be able to get on

any federal transport, so unless

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you could afford a private jet

and fly where you wanted to fly.

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You were basically stuck here.

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So thousands of Canadians left and

went to South America to various

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different countries like Costa Rica

and Mexico and things like that.

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And then they introduced this change

where essentially if you were a trucker,

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they had an exemption, but because

they were transporting goods across

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the border between Canada and the US.

381

you were, that exemption went away.

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And I think for Canadians, it was just

the straw that broke the camel's back.

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But for me, it was very strange because

obviously being British, I was very

384

familiar with what was happening

in the UK and the narrative and the

385

feedback from doctors and scientists.

386

And so from a science perspective,

if you like, what happened in Canada

387

didn't make sense, but it just didn't

make sense from an epidemiology.

388

perspective.

389

It didn't make sense from

a health perspective.

390

And I went from being very bought

into this narrative to suddenly

391

thinking, this is incredibly sinister.

392

Something's not right because the

government here is clearly not following

393

scientific advice in any way, shape or

form, and it's being quite draconian.

394

And so, I was pleased to see that

the Canadians were giving pushback,

395

but then obviously the whole issue

with the bank accounts freezing

396

and everything else happened.

397

And it was just astounding

to see that happen in Canada.

398

I've always held Canada up as this

kind of exemplary bastion of freedom

399

and democracy and human rights.

400

And it was just so chilling to

see something that particularly

401

having come from financial markets.

402

I'm under no illusion of what that means

when a government decides to sequester

403

people's bank accounts, essentially.

404

It's the kind of stuff of like banana

republics, like it's usually what

405

happens when a country is going on

a very bad trajectory and probably

406

the regime is losing control.

407

And so I thought it was

incredibly sinister.

408

And it was also shocking how many

Canadians in the corporate sort of,

409

the Zuma class, if you want to call

it, were actually supportive of it.

410

And that was just, for me, I could

not believe that was happening in a

411

country like Canada, and I could not

believe that there were people in

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my day to day life that thought that

this was okay, and didn't seem to

413

understand what this actually meant,

in terms of human rights and freedoms.

414

And by the way, to preface that, I

had lived through the Black Lives

415

Matter protests in the US, the Trump

administration, and when he was elected,

416

I was one of the people out on the

street protesting the next, whenever

417

it was, we did this big women's march.

418

At no point when shops were being

smashed up near me and things were

419

being burnt down, and we had actually

a bag ready to leave at short notice

420

because things got so bad in New York

with the Black Lives Matter protests,

421

at no point did I think that Trump was

going to freeze people's bank accounts.

422

By contrast, the Canadian protest,

I mean I laugh it's not funny, but

423

it was a typically Canadian protest.

424

Everyone's just really

sweet and very polite.

425

And the worst thing that happened

in there was people were moaning

426

about the honking of the horns.

427

And I'm like, sure, but protests

are meant to be disruptive.

428

I'd lived through protests in London

429

helicopters flying over our house and the

entire high street near where I lived.

430

I was living near Clapham, the entire

Clapham high street shops were smashed up.

431

So I had seen like what real not peaceful

protests look like and it was just

432

shocking to me that not only was the

Canadian protest Overwhelmingly peaceful,

433

but the reaction was so Disproportionate

to it and I would say unlawful maybe

434

not illegal, but certainly unlawful.

435

I mean to Prevent somebody from being

able to pay their rent or buy groceries.

436

To me is just, I still to this

day, I can't believe it happened.

437

So this was obviously happening through

my Bitcoin journey at the same time.

438

And I think it really just solidified

my belief in the fact that this wasn't

439

just an interesting technology to

counter, the inflation of the monetary

440

supply, but that it was Absolutely

necessary to protect human rights.

441

It's just fundamentally one of the the

most important technology, I think.

442

I think Anita Posh said this in her

article in the magazine to enforce and

443

essentially protect those rights that

we have enshrined in charters around

444

the world and, the UN and all this

kind of stuff that we're just seeing

445

being eroded in a really sinister way.

446

That was a very long answer, but that

was basically my kind of experience,

447

and it just really turned me into a

very hardcore Bitcoiner at that point.

448

Tali: Yeah, so we're looking at it

from afar those of us not in Canada.

449

So that was really helpful

to get your perspective.

450

I recently saw that Canada is now

requiring registration of streaming

451

services for podcasts, which in their

own way, they are now trying to control

452

media and the spread of information.

453

How are people responding to it?

454

Because again, I'm just reading

the article, but I How are people

455

on the ground reacting to it?

456

Krista: It's interesting because I've

seen some people that I would say on

457

social media, very careful usually

about what they say, and they've

458

had a sort of knee jerk reaction

to it, said, what the heck is this?

459

For clarity, and I'm not saying that

this in any way mitigates the issue, but

460

it's only for podcasts that make more

than 10 million annually at the moment

461

that have to go and register that way.

462

That said, obviously that's going

to be a continuum where it's going

463

to start with the 10 million and

upwards, and then it's just going to

464

trickle down to the entire population.

465

I think the estimate is that for many news

outlets already in Canada, the government

466

subsidizes them to about the tune of about

60, 70 percent of the journalist's income.

467

So media.

468

In institutions, I think like the

CBC and that kind of stuff that,

469

are largely funded by the government

are already not reliable sources of

470

information because they will never

criticize the sort of institutions

471

that they should be holding to account.

472

And I'd say my observation is that

it's actually interesting to watch

473

how easily people are propagandized

and how little they question stuff.

474

There is a segment of the

population that is very wide awake.

475

And is saying what the hell and there is

another segment of the population that

476

I think Probably maybe a lot of them are

actually relying on government funding.

477

So they you know They have jobs that

are our government jobs essentially

478

in institutions that are government

funded and I think they see That,

479

any kind of pushback or reduction

of that obviously being a threat

480

to their ability to earn a living.

481

And I think that's somewhat by

design, it's if you're dependent on

482

the government, you will support it

because your livelihood depends on it.

483

You're not terribly incentivized to

see a reduction in that infrastructure.

484

So it's an interesting trajectory.

485

I think.

486

Yeah, I'd say that there

are very extreme factions.

487

I was talking to somebody the

other day who just has said to me,

488

she voted liberal all her life.

489

And she said, I'm voting

conservative all the way now.

490

She said, I just can't, I don't understand

why this guy is still in office.

491

That was her response.

492

But I would say the government here is,

they call themselves liberal, they're not.

493

They're really left wing authoritarian,

like the Trudeau administration's

494

left wing authoritarian.

495

It's not, it's definitely not liberal

by any stretch of the imagination.

496

Yeah, so I'd say that the response

on the ground is just very diverse.

497

I think some people had a deep dislike of

some of the truckers and they had a deep

498

dislike of some of those protests and I

think they felt it was very un Canadian

499

to, to have such an extreme reaction.

500

But there was also an element

of snobbery around it.

501

Like I found that the people that despise

that tend to be more the intellectual

502

class and the kind of zoomer class.

503

So there was an element of Oh,

this is the great unwashed who

504

are coming out and protesting.

505

Yeah.

506

And that was really quite

sad to me to see that.

507

But it also made me reflect on, I

remember at the start of the pandemic

508

when I was still in the U S and,

we were all staying at home and.

509

To be honest, it was nice.

510

You didn't have to schlep into

the office every day and go on

511

the subway and that kind of stuff.

512

And it was hard to empathize at that time

with people who, whose livelihoods were

513

destroyed or who had more manual type

of work and were badly impacted by it.

514

In a sense, it's sad to see, but I

can also empathize with it because I

515

think I didn't really fully appreciate

at the start what other people's

516

experiences looked like versus my own.

517

So I don't know.

518

I mean, my, general sense is that

I think things are reaching a

519

bit of a boiling point because,

Canadians are not rabble rousers.

520

So I don't think you would see the

scenes in Canada that you see in the U.

521

S.

522

like during the Black

Lives Matter protest.

523

That's just not a Canadian thing to do.

524

But I do feel like there is a general

sentiment that is increasing Of people

525

are starting to question what the benefit

is of being affiliated with the federal

526

government As opposed to being independent

from a provincial level And I had a

527

conversation with somebody about this the

other day and they were saying oh I just

528

think that's kind of propaganda and my

take is I actually think it's inevitable

529

that you're going to see a fracturing

Because at some point the kind of burden

530

of carrying that sort of federal level

government, the cons start to outweigh

531

the pros, like the negative aspects

of it start to outweigh the benefits.

532

And I think at that point you

will see more of a fracturing.

533

I think it will happen in the U S as well,

by the way, I'm pretty convinced that's

534

going to happen in the U S but the key

difference between the U S and Canada

535

is that the provinces in Canada have a

legal mechanism by which they can secede.

536

That's already in existence.

537

Whereas the U S.

538

States don't have that, so it

would be a more revolutionary act

539

for them to secede essentially.

540

But I think that we're going to see

that happen in North America for sure,

541

whether it's five years, ten years,

it's almost inevitable at this point.

542

Tali: Wow, that's It's it's sobering, to

think and it's actually very encouraging.

543

And I always remember the example that

was given, I think it must have been like

544

psychology class or something years ago,

where they say, and they were specifically

545

addressing women who are abused.

546

They said that, people don't

understand why they're being beat up.

547

And Getting hurt and they refuse to leave

well on the scale of one to ten one being

548

everything is hunky Dory and ten being

it is so bad you fear for your life If

549

you're at a nine You're still not going

to leave and I feel like we're at that

550

point now in both countries that you're

mentioning We're at an a or a nine the

551

Canadians, they know that the government

is overreaching with the authority.

552

They're upset, but it's going to

take to a boiling point, like a 10

553

for that the fracturing to occur.

554

And I think that's encouraging because

that's when everybody's going to wake up.

555

Krista: Yeah, I agree.

556

It's encouraging in some respects.

557

In another sense, I just think

there's a period of turmoil.

558

Bitcoin has talked a lot about the

fourth turning, but I think there's

559

definitely a period of turmoil that's

going to happen and that's not beneficial

560

for anyone or many, or, many people

suffer more than other people suffer.

561

So I think that's a a

shame in many respects.

562

But yeah, I agree with you.

563

It's interesting that you draw the

analogy with an abusive relationship

564

because I've heard many people on

social media just over the last three

565

years talk about that, about the

feeling of government becoming abusive.

566

I've had family members who've said to me.

567

Who are very supportive of government

generally, but just say, I have a

568

really deep, strong desire for the

reduction of the size of our government.

569

And I think a lot of us see that

the Natalie Smolenski actually

570

spoke about this way more

eloquently than I ever could.

571

She's an anthropologist, so she comes

at it from a really interesting academic

572

angle that she was talking about.

573

It sort of echoes some of what's written

in The Sovereign Individual, but she said

574

at some point I think she called it the

governing class or the elite, but like I

575

like to call it the parasitic class, but

at some point that bloat just gets so big

576

that what's underneath it can't sustain

it anymore, and I think that's the point

577

that we're reaching, where it's like the

kind of middle class and the productive

578

economy and the workers, if you like.

579

are just being so crushed by this

bloat that sits on top of them that at

580

some point it just can't hold anymore.

581

And that's what it feels

like to me is happening.

582

It's if you're next to the money printer,

you're the proverbial cantilenaire, and

583

you're benefiting from the printing of

the money before the impacts of inflation.

584

Come to being, if you like.

585

You're incentivized.

586

You're very, what's the word sheltered

from the impacts of your actions.

587

Like from the repercussions

of your actions.

588

But for those who are not, there's an

astounding percentage of Canadians that

589

are apparently using food banks right now.

590

And this is one of the most resource

rich countries in the world with,

591

really great infrastructure.

592

There is just zero reason why

any Canadian shouldn't be very

593

comfortable and very well off.

594

And that should really worry people.

595

Because if you get to that point, that

really means that the productive elements

596

of society are just being squeezed to a

degree where it's not sustainable anymore.

597

So yeah, I do think that if things are

going to have to come to a head and

598

I just hope it's resolved peacefully

because, that that's really my hope is

599

that things just don't become too chaotic.

600

Tali: Yeah, definitely.

601

So now you're all into Bitcoin fully

committed and you started a new project.

602

That's very exciting.

603

Would you like to talk

a little bit about that?

604

Krista: Yeah I'll talk about

my Bitcoin work journey.

605

So I started working for the Bitcoin

collective last year, and they stood up

606

the UK's first Bitcoin only conference.

607

So that was a really exciting experience.

608

It was my first paid job in Bitcoin.

609

And I did that for, about six months.

610

And then we were working on a project

within that to have this kind of I don't

611

know what you'd call it really like a

sort of I was their community manager so

612

it was like a community initiative to try

and harness or provide an organization

613

or a structure behind which Bitcoiners

in the UK could get behind so that we

614

could work together on certain projects.

615

And this got spun out and I helped

co found the Bitcoin Policy UK

616

organization which is the UK's first

Bitcoin only policy think tank.

617

And that's been a really interesting

experience because it's allowed me

618

to meet a lot more UK Bitcoiners.

619

We're working on three different pillars

one of which is the policy piece,

620

one is mining and sustainability,

and the other one which I'm currently

621

leading is NextGen, which is

really supporting the creation of a

622

Bitcoin talent pipeline in the UK.

623

And that has led me to work with the

team in El Salvador, who developed

624

the open source curriculum for Mi

Premier Bitcoin, my first Bitcoin.

625

And so we're doing some work with

them as well to upskill UK teachers

626

so that they can deliver that program

but separate to that when I left my

627

finance career i'd been incubating this

idea for a long time For essentially

628

it was a careers app for women.

629

That was the genesis of it So when I

was at Barclays, I founded and I ran

630

this program called women on boards

And it was a training program to

631

give women the skills they needed to

participate in boards And while I was

632

going through that process, I realized

that actually many people don't do

633

certain jobs or careers because they

just don't know that they exist.

634

They don't know that it's an

option or that it's something

635

that would be open to them.

636

And so I thought there must be a way of

appifying this so that you can not only

637

present the information to people about

what the options are to them, but also

638

Provide them with some of the training

and then the connections that they need.

639

So the company slogan was inspire,

educate and connect because I was I'm

640

just going to provide the inspiration on

careers, the connections in this space or

641

the education and then the connections.

642

And so I started off podcasting

and interviewing people

643

who did interesting jobs.

644

And then this kind of got narrower and

narrower because I, started working with

645

somebody who was in the web three space.

646

And he said to me, why are

you doing this broadly?

647

Why don't you just do web three?

648

And so we started looking at it together

and then I just said to him, look, I'll

649

be honest with you I'm a maxi and I just

can't in all good conscience Do stuff

650

that's not maxi because I have zero

interest in anything ethereum based and

651

I actually think it's unethical So I

was just like I don't want to go from

652

the banking industry to then discovering

bitcoin to then doing something that

653

looks like A very poor version of tradfy

in my opinion And so I just felt that I

654

was much more interested in exploring

bitcoin more deeply and so When I left

655

bitcoin collective or a little bit

before I started recording podcasts

656

with women in the bitcoin space just

to figure out how many of us there were

657

actually here And understanding how

they got into bitcoin or what they were

658

doing in the space and then exploring

various different content things.

659

I did some training sessions on Bitcoin

101 for people, just teaching them about

660

Bitcoin to see what the reception was.

661

And eventually this sort of evolved

into me thinking I really need

662

to do like a member platform.

663

So I want an ecosystem where

women can get together.

664

So I think it was about mid August.

665

I did a bit of a soft launch, but

having run an accelerator program,

666

I had this long term ambition that I

was like, I want to run an accelerator

667

program for female founders.

668

in Bitcoin.

669

And so what I'm doing at the moment is

like what I'd call a mini MVP if you like.

670

So I've onboarded a whole bunch

of female founders that applied to

671

the program and I've got a bunch of

Bitcoiners that are coming in to teach

672

them about the technology and how to

integrate it into their businesses.

673

And so that's actually an extremely

enjoyable experience and I'm

674

trying to bring together ecosystems

of investors and founders.

675

So I have a space for investors.

676

I write about companies in the

Bitcoin space that I think are

677

investable and are interesting.

678

And then I give the investors exposure

to this ecosystem of founders.

679

And then my next project is going to be.

680

Actually you'll be really interested

in this because of what you do and we

681

definitely need to talk about this But I

want to take the mpb program and create a

682

program for women So that they can learn

how to teach their kids about bitcoin

683

and their kids will have an online course

material that they can then Use to learn

684

about bitcoin and i've got several friends

with kids who are really interested in

685

doing it I have a neighbor who's got

kids who's really interested in doing

686

it Her husband's a bitcoiner and she

wants to do it with her kids together

687

And so that's the plan, really, is just

to create this nice ecosystem for women,

688

where they can meet, they can network.

689

We've had some really great connections

already in the space, so women

690

have connected with people that

they didn't know in the ecosystem.

691

And, we do these sessions, which

some of them are live recorded,

692

so the audience can participate.

693

I bring speakers in, so I do

it in a sort of AMA format.

694

And I think it just allows us

really to build our network out

695

as women and have community.

696

So that's where I'm at with it.

697

Yeah,

698

the platform at the company

is called Access Tribe.

699

And the platform is just a

member platform for Access Tribe.

700

You can read about it on the

website, so it's accesstribe.

701

com forward slash membership, and

then that has all of the information

702

about the various different content

that I provide in that community.

703

Tali: It's very exciting.

704

I went there and I checked it out.

705

The resources are really helpful.

706

And you can't beat

networking with other women.

707

So you've launched this not very

long ago, do you have any stories you

708

can share, the women entrepreneurs

who have come on the platform and

709

their reception of the material

710

Krista: Yeah, I mean,

they're really enjoying it.

711

The feedback's been great and it was

interesting actually, because you know,

712

you have this constant thing when you're

an entrepreneur, you're ruminating

713

about what you've done prior and should

I have changed anything in my journey?

714

Would I have done it

differently last time?

715

And I actually think on balance, it

worked quite well, because initially

716

I was focusing on podcasting.

717

And so I met lots of women in this space.

718

And a few men.

719

So there's, I think three men

that came and have come and are

720

coming into present altogether.

721

But it was interesting because then when

I decided to launch the course, it was

722

actually quite easy for me having done

an accelerator program before, and then

723

having this quite solid network of very

talented females in the Bitcoin space

724

to find predominantly female tutors

that could come in and do sessions.

725

And so that was actually

really interesting.

726

And I was pleased that I'd done

it that way because I was able

727

to just say, Oh, I know that this

person has expertise in this area.

728

So I'll bring them in to talk about this.

729

So like Hannah Rosenberg, who's the

founder of Veles Commerce, she's got deep

730

expertise in lightning and onboarding

companies to the lightning ecosystem.

731

So she did a session on lightning.

732

Dr.

733

Ellie Pembroke, who's a

nanotechnology scientist who I

734

think, she also homeschools wild.

735

I just, I always say that to people.

736

I'm like, I cannot believe those

kids are being homeschooled

737

by a nanotechnology scientist.

738

It's just incredible.

739

But she did a Bitcoin 101

session, which was amazing.

740

We had who else we had in Lisa Scott,

who's the co founder of Sinota.

741

So she's, that's a business that's deep

in the lightning and payment space.

742

She came in and talked about payments,

mind blowing session, really incredible.

743

Christine Cranley, who's from previously,

the Texas Blockchain Council, but

744

she also works with private equity

to do investments in Bitcoin mining.

745

So she did a Bitcoin mining session

talking about the economics of it and the

746

profitability of it and how you do that.

747

It's just been incredible.

748

And then what's happened is that

the participants get to know

749

each other through the Q& A.

750

When they join the platform, they set

up a bio so others can see what they

751

do and connect with them directly.

752

And it's just a lovely space for

people to be able to share ideas.

753

And the other thing that's been

interesting about it is I've actually got.

754

The people that applied and are

participating are from across the world.

755

So it's a little bit challenging from

a time zone difference, but we've got

756

people in Australia all the way through

to people on the west coast of Canada.

757

So there is just an ecosystem that's

global as well, where we're now

758

information sharing about how things

work in different jurisdictions, how

759

to best apply technologies to things.

760

And what I'm working on now is we wrap

up the course on the 11th of October.

761

So it'll probably be, I think,

before this podcast goes out, but

762

I'm now working on just ongoing

training and follow up sessions.

763

So lots of the founders said to me,

I'd really like to learn about more

764

about this topic or how to do this.

765

And so I'm just going out and bringing

in speakers to, to talk to us about

766

the various different subjects.

767

So it's almost like an ongoing

journey now that we're going on.

768

And I'm a female founder as well.

769

So actually for me, it's quite fun to

have this community around me, which

770

wasn't really my intent, but I've as

a side effect, just surrounded myself

771

with other entrepreneurs and I'm doing

this journey with them at the same time.

772

So it's really enjoyable.

773

Tali: is such a exciting project.

774

And I think really needed in

this space, it's going to be

775

such a treasure for Bitcoiners.

776

Very excited for you.

777

I think great things are

going to happen for you for

778

Krista: sure!

779

Yeah.

780

Yeah, definitely.

781

I'm actually excited to have you on

because I think now that we've made

782

the connection, who connected us again?

783

Because it was it Dr Ellie Pembroke?

784

Tali: I think it was Elly.

785

Yeah, I interviewed her as well.

786

Krista: That's right.

787

Tali: Yes,

788

Krista: Yeah.

789

So, I mean, this is it, isn't it right?

790

You meet one and then you meet another

and they introduce you to somebody else.

791

And, I'm so pleased that I've met you now.

792

And and it's just a new

connection in this space.

793

Tali: Yeah, so she and her husband

Asher they run the next gen village at

794

Tabconf so we were a part of that and

we introduced our game there and that

795

was really fun And we interviewed Elly

and Asher for the Bitcoin homeschooler

796

podcast So that's also rolling out.

797

And, I think in terms of spreading

Bitcoin, women just, they need to take

798

a key part in that project because they

have influence over the next generation.

799

They have more FaceTime generally with

the kids and you onboard the kids now.

800

And by the time they're adult age,

it's not even a question anymore.

801

They don't need to be orange pilled.

802

That whole generation is just going

to know Bitcoin as a matter of

803

fact, but we got to reach the women.

804

We got to reach the

women for that to happen.

805

Krista: It's interesting actually

because I've looked at a lot of

806

statistics in ideating access tribe

and it's just fascinating to me.

807

Women control the vast majority

of the household budget, so they're

808

in charge of deploying it even if

they're not necessarily earning it.

809

But I think it's something like in North

America, 40 percent of households now,

810

the woman is actually the breadwinner or

she's the higher earner in the couple.

811

So it's really interesting to me

because actually women have a lot more

812

influence over money and finance than

people think and therefore actually

813

having them very deeply embedded in

the Bitcoin ecosystem is critical.

814

And to your point, they spend

a lot more time educating their

815

children and raising them, at least

certainly when the kids are young.

816

Imparting that knowledge early so that

they grow up Bitcoin native in the

817

same way that their TikTok native or

whatever it might be, things that are

818

far less beneficial to their long term

prospects is actually really important.

819

And I think, like you say, in 10

years, we're going to see the fruits

820

of this really come to being.

821

Tali: Yeah, for sure.

822

What would you say to women who

are still sitting on the fence,

823

aside from, everybody has to go

check out Access Tribe, for sure.

824

But other than that, what

do you think they should do?

825

Krista: I would think more than do it's

the mindset So I think it's very wise

826

to be risk averse or risk aware and I

am very risk averse And I will say to

827

people that having spent 20 years in

finance and now being down the bitcoin

828

rabbit hole If you are not learning

about Bitcoin right now and thinking

829

about how you can get involved in this

space, learn the technology that is an

830

extremely high risk and very vulnerable

position, both from a financial

831

perspective for you, your children's

wealth, their inheritance, and also just

832

in terms of the direction is moving and

understanding this technology and in

833

some depth before it really proliferates.

834

So I would say that if you're not a

risk taker, You absolutely need to

835

study Bitcoin and you need to start

doing it as soon as you possibly can.

836

That would be my takeaway.

837

Tali: Awesome.

838

Thank you so much, Krista.

839

That was so much fun.

840

Thank you for coming on the show and

sharing your story and your background.

841

Krista: You're welcome.

842

Thank you for having me.

843

And it's so nice to have met you, Tali.

844

And I hope this is one of many

more conversations we have,

845

hopefully in person next time.

846

Tali: Thank you for

listening to this episode.

847

Did you enjoy it?

848

Wasn't our guest absolutely fabulous.

849

I just love every woman's

story on this show.

850

Everybody has a unique perspective

and yet, we all come to the same

851

place, which is Bitcoin is an

important part of our lives.

852

If this story has inspired you

and you would like to know

853

more, go to www.orangehatter.com.

854

Get involved.

855

Join and our reading group, send

me an email and introduce yourself.

856

I will be so happy to hear from you.

857

The best way you can support this

show is to spread the word Tell

858

every woman, you know, to listen in.

859

You never know how they will

be impacted by these stories.

860

I appreciate you so much.

861

See you next time.

862

Bye.