Content marketing for consultants is necessary for anyone who wants to succeed in connecting with the clients from the initial stages of sales up to after sales. Ian James is a process consultant who shares his knowledge on how to effectively do content marketing by building relationships through simple but valuable content. He talks about asking questions and developing interest in the people you meet as critical approaches towards understanding the marketing and sales needs of a company. He believes that in getting the process, right leadership is crucial. Ian suggests that it is ideal to engage with a client and get them excited about the possibility that a consultant can actually fix something.

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