In this Episode 7 of the Misadventures in Marketing podcast, hosts Peter Farago and Steve Haney delve into the complexities of marketing metrics, discussing their importance, challenges, and the balance between data-driven decision-making and creative intuition. They explore various metrics, the significance of trends over time, and the necessity of accurate measurement in both startups and established companies. The conversation emphasizes the need for effective analytics tools and dashboards to streamline marketing efforts and improve decision-making processes. They tackle the challenges of narrowing down key metrics, the political dynamics of presenting data to various stakeholders, and the intricacies of measuring marketing funnels. The conversation also touches on the significance of trust in metrics and how you build that into your measurements tools and processes up front.