In this episode, Lukas Meyer, business manager at Pannar Seed, breaks down why record yields no longer guarantee farm profitability in the face of depressed grain prices and sustained input costs. He unpacks why producers must shift their focus from maximising tonnes per hectare to understanding the true net return generated by every field.

Drawing on practical agronomic and commercial insights, Meyer outlines why indiscriminate cost-cutting can backfire and explains how to transition to a smarter investment strategy. He also shares tips on choosing risk-resilient seed hybrids, optimising plant populations, maximising fertiliser efficiency, and aligning production costs with an early, disciplined grain marketing plan.

Meyer urges farmers to know their break-even position, using precise agronomy and portfolio management to protect margins against market volatility.