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What you need to know about advertising photography with Claudia Goetzelmann
Episode 591st August 2021 • Success Inspired • Vit Müller
00:00:00 00:52:11

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My guest today is Claudia Goetzelmann, Fashion | Advertising | Beauty Photographer & Art Director, jet setting to wherever work-life takes her. German by birth, visual Globetrotter by heart

Special Offer:

Claudia is starting an online workshop with 5 women in one group - focus on vulnerability and how we show up to ourselves and others... while giving ourselves the permission to bloom. etc... get in touch with her on her socials for details (links below)

Links:

  • www.claudiagoetzelmann.com
  • www.instagram.com/claudiagoetzelmann
  • www.permissiontobloomcoaching.com
  • www.instagram.com/permission_to_bloom
  • Soundcloud Take a Moment recording

Highlights:

  • (00:02:00) - What compelled Claudia to become a photographer in advertising?
  • (00:06:20) - What is it like to be a photographer?
  • (00:07:30) - When Claudia started to see success in her business
  • (00:11:09) - Defining a niche in a big market
  • (00:12:13) - What you need to know about advertising photography
  • (00:20:55) - The value behind hiring a professional photographer
  • (00:22:52) - Tips for getting good photos for your business if you're on a tight budget
  • (00:25:37) - Future of e-commerce with AR, death to traditional commercial photography?
  • (00:28:04) In- Second half of the interview, we talk about life & death and a new perspective on what The End means.
  • (00:32:46) - Stop & recognise all the good that you've done (rant)
  • (00:36:26) - Don't chase perfection, embrace the process
  • (00:37:44) - What view people don't agree about with Claudia
  • (00:41:19) - What drives Claudia to do so many things?
  • (00:46:26) - Finding a key piece of wisdom and correlation to personal & business success

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Transcripts

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Welcome to the Success Inspired Podcast, a business and personal development

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podcast to help you accomplish more in life and realize your true potential.

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And now here is your host Vit Muller

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beautiful faces for very big companies and fashion brands.

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We talk about our journey as a traveling photographer.

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Her photography skills.

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Taking travel photos, traveling around, taking business photos to portrait.

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All the way to advertising.

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And landing a top geeks in the fashion.

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Photography industry in United States.

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We talk about balancing her dream versus the income need until she

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finally made it into a full-time income.

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Photographer she is today.

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We also talk

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Recognizing the good that people do and embracing progress over perfection.

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So.

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Strip the seatbelts and get ready because the second part of this podcast.

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It's all about spirituality.

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Whereas the first part of podcasts.

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All about photography and technical skills.

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I like the saying at the end that my guest says, which is there's no past.

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We can't hang on to the past.

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We can only take the wisdom forward into the now.

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Hope you enjoyed this interview I certainly did.

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Please welcome to the show.

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Claudia Goetzelmann.

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Great to have you on the show, Claudia and I'm look since I've

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already introduced you a little bit.

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what's something that not many people may not know about.

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It what's something that is not, was not part of your

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intro that I haven't, you know,

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I lived in Africa for two and a half years.

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I learned some in Nigeria and I learned how to speak Arabic for, for a year,

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but don't quote me on the spot on that, because that I've definitely forgotten

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a long time ago.

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That's fair enough.

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That's fair.

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All right.

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Let me give you some easy questions.

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Just get to get things started here.

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what, what compelled you to become a photographer in advertising?

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I think was always in my genes, that curiosity, I am an extremely

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curious person and I valued that.

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and characteristic trait, I would say in me maybe more now, more than

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ever, because I'm really aware of it.

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Pat curiosities is a life force and so curiosity.

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Oh, like the ring, my environment, looking into my environment

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and then having a camera.

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And I think it's third when I was four years old, I got my first camera and yeah.

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And what does that, what does it, what does that mean for you when you,

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when you, you know, when you press that shutter, what does that mean?

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The whole, you know, the whole experience of taking a photo.

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Cause for some, it might just be okay, well, I just need to take a photo.

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I'll press this.

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And this happens and I get a photo.

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Do you see, do you feel more about that then, then just simple

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action of precedent, the show.

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Yeah.

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I mean, so my logo on my company logo was for a long time.

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it's an old towel sign and it's an, I was ju legs.

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It's, you know, it's like an eye you're drawn eye, and then you have like,

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almost like a tripod on the bottom, and it's basically an eye and a person was

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the legs or my camera and the tripod.

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And it says, when you take the towel nation, without observation,

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learning is impossible.

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It's not observational.

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Learning is impossible.

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And to me that's actually that's that because, you know, even if

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I take a landscape or I assume into something detailed, there is

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this, there's something we learn.

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We take in, we look deeply.

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And that's, again, just this curiosity always been with me.

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And then when I went in my work, when I take pictures for jobs and

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it's either fashion or, you know, I did a lot of different things.

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annual reports I did in Singapore for many years and photographed a lot of CEOs.

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There's this connection you have to make.

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And then you have to establish a trust.

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You have to get curious about the person you have in front of you.

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Like even we, you know, I look at you and we have to sort of, we

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have to connect and we establish.

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Yeah.

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And so I that's what that means.

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It is, it is, it is that connection is important to build that, build that,

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and have that same sort of get on that same wavelength, especially when

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it counts to having a conversation.

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Right.

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And we are about to have a good conversation for at a solid hour.

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Cause I'm very curious about everything that you do and I'm sure a lot of

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listeners are, are curious as well.

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as, as far as curiosity, you mentioned curiosity, I think that's, that is an

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important topic in itself because that's something as a, as babies, when we were

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little, we all very curious, right.

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And then something happens in our life and then for some it's

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stays it's with them and then.

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For other people, it sort of dissipates.

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And then they sort of get into, you know, the regular sort of constraints

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of the system and just, you know, and they're just being told how they

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should live and they just follow that path and they never really deviate.

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So it's interesting.

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It would be an interesting topic in itself to, to to talk about.

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And, and, and what, you know, what are the differences between these people?

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What happens?

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Cause I, I certainly think that the, the first option it's better for a

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human being, like not being constrained because when you're allowed to be

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creative and when you're allowed to keep on observing that's when the creative

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creative ideas come out of rather than just following blindly, right.

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And obviously you're a very creative person yourself, otherwise you

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wouldn't be doing such an amazing work.

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I looked at your website, those photos all the fashion photos.

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They look amazing by the way.

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Thanks.

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Now, let's talk about your career a little bit.

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I'm stick to career or just a little bit, because we might have some listeners

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they're interested in, in that part.

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And then I dunno, you know, talk a bit more, maybe a little bit

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technical as well, and then we'll jump into some personal deep question

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to get to the bottom of everything.

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So, what is that lifestyle?

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what is the lifestyle like lifestyle of a photographer?

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Do you travel a lot?

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Obviously?

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Not now, but under normal circumstances.

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yeah, I have asked and I will hopefully again you know, I go anywhere.

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I, I, I love the world and it's, it's, I guess it's a set up.

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I mean, how do you set up your business?

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Right?

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It's I chose to not own a studio.

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I just rent a studio if I need it, because I have so many different

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jobs, whatever comes to me.

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It's, you know, there's small studios, big studios, they like non location.

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So I don't want to have a big overhead I'd rather want to be free to go places.

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And, and then wherever my job takes me, I, I rent everything.

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That obviously gives you that flexibility.

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And I think that fits fits your fits your, you know, who you are as a human being,

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you know, I can tell you're very creative.

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So I think that gives you that freedom to, to choose where you want to go and

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moving places, traveling the world.

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Right.

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That's awesome.

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That's awesome.

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Now tell us about the moments when you started to see success

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in you or a photography business.

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When you started to get some big gigs, when you started to actually earn income

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that, you know, support you and, and all the other things that go around it,

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what, how did that impact your lifestyle?

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Well, I think I'm an artist, right?

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So you never know what's happened.

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What happens.

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Jobs come jobs go.

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I don't, I'm not on a salary.

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I really have to trust that there's always work.

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I mean, as a photographer, it, you must wear a lot of different pants.

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you're not just the photographer, but you also, your accounting,

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your marketing expert, actually.

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So all of those things have to align in order to push you forward

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into that so-called success.

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it's very humble.

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You have to, I mean, I can tell you, I started in Singapore.

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I mean, I lived in Africa.

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I did a lot of tribal I took portraits of tribes, then I had an exhibited.

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stock exchange in Munich and Nigerian ambassador came.

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So is that success?

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It was one form of success.

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Right.

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Then I moved.

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Then I moved through Indonesia and I took a lot of pictures of resorts

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and it was travel photography, which was published in magazines.

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And then I moved to Singapore, which is a banking city and so business oriented.

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So from there, I, I ran really deep into annual reports because at that

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time there was still, I mean, so much portraiture was needed for

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these four or what annual report.

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and that's sort of shifted my life.

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I would say.

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when I started in Singapore was teaching German at a Goethe Institute of was

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really, you know, had to balance that.

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My dream versus the money I needed for living.

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Yeah.

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And then I bought and it shifted more and more and more.

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So I think that was because you asked me what was the first time where I felt like

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I'm making a living as a photographer and that was then, in Singapore.

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And how did

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that feel when you finally were fully riding on what you truly enjoyed doing?

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How, how has that, how did that feel?

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Oh my god, I actually remember the feeling.

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I was so proud of myself and I think I did a little dance when

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I put the check into the bank.

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That's awesome.

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Another another powerful moment was when I moved to the US and I, so I

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lived in Singapore for six and a half years, and then I was like, okay.

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I mean, my travel book, my sense of adventure and like

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what, just something out.

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Okay.

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America, the ultimate dream, I am going to move to America.

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And so I did it and I got a visa for special talent meaning and as

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an artist visa, as a photographer.

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And I remember when I got the visa, that was a big feeling

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of accomplishment and success.

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And is that

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when you started to get into more advertising photography, when

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you moved to America, because up until then was what he said.

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You said tribal taking tribal, taken tourism was in Singapore

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and then, sorry, not Singapore.

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The tourism stuff was in Indonesia.

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That's right.

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And then Singapore was more business world.

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So CEOs for their annual reports.

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So when you moved to America, is that when you, yeah.

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When you started to get into advertising,

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I already did some advertising work when I was in Singapore.

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So then it sort of more of more, I think it's interesting when you move

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to a bigger market, you know, Singapore is a small market and you as investor

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gnosis or expatriate, so to say, go fish.

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And then I moved to the US and people because it's a huge market,

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you need to be put into categories.

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So I had to sort of define myself, because in Singapore I was shooting

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this and that and this and that.

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Yeah.

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Just because I knew a lot of people I got, there was different

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opportunity, but in America it was new.

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And I had to define myself, which was really interesting exercise in

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hindsight, define and narrow down your, your business skills then yes, it

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went into advertising and then fashion

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Because as you say, you had, you had to define yourself, I guess that's,

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that's relevant to market, right?

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If there's a lot of opportunity, a lot of options, there's a

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lot of competition, a lot of photographers in America than you do.

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Right.

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You have to have a bit more of a niche.

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Otherwise you're just going to be another, another fish in a big

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point, and nobody will notice you.

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Whereas maybe when you were in Singapore, there weren't that many comp competition

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and, and what are some of the things that when it comes to advertising photography

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that not many people know about, I asked because, you know, we might have some

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sales and marketing oriented people and I'm listening and I'm, and this might be

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helpful to, to unpack a bit more for them.

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Well, so, it's, it's it's a big thing.

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So let's say you have a brand and you want to.

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Wow.

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When you campaign for your product.

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And so you call in either you, if you're really big, you probably have advertising

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agency on hand or a design company.

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And then the gather you do, you know, the art director, marketing person

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are thinking about the concepts and then the concepts are brew.

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And then the visual aspect is called in.

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So who is the right photographer who execute his idea?

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And it's again, it's, it's not a very competitive market as a

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lot of photographers and there's certainly books are called in three,

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three people or five people get to put out a bit what is for a job.

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And then it comes either down to style or money.

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. Right.

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And then it's, you know, also my, I have to think, I put my crew together.

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It's, I'd say you have a product and we're going on location.

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We need models.

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We need stylists.

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We need props.

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We need hair and makeup.

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We need permits in order to shoot on whatever day days.

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is there foot traffic, the weather the lights.

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Okay.

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I need in order to give it a look I want.

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The retouching, to post-production.

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It's a lot of collaboration.

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And so I find it amazing when I get a project because it's a dress sing again.

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And, you know, I'm dressed to execute his idea together with everybody else.

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And I like to say, it's basically we're giving bursts together.

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So I have to be very, very organized, really detail oriented.

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But at the same time, I have to allow myself to give this space and a day off

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the shoot, where the magic can happen.

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When a magic can really truly happen, where, you know, we're all so organized.

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We're all together.

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We're all here with our expertise and then we let go.

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Right.

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which is, yeah.

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And that's when magic happens.

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But if I haven't stuck to this idea, And maybe the model is a little bit

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different or, you know, sinks always, there's always some unexpected factors

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or there's always something w is maybe not working out or is it a surprise?

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We have to always be very, very flexible, but that's when you really

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let it go and you just go into your play mode, your inner child curiosity,

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and also take everybody along with it.

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And that's when I think when everybody can come along on this ride and

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then that's when beautiful pictures.

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Awesome.

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So, so big takeaway point from this is I guess, and this is relevant

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to, to anything, whether it's, you know, preparing for photography

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for a big project or it's, you know, preparing building plans or

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anything, I guess it's important.

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To prepare, because if you don't prepare, you're going to be,

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you're not going to be organized.

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I usually have a saying rule of five P's which is prior preparation,

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prevents piss poor performance.

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So if you're not prepared, the performance is a bit of a a gamble.

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You will, you are gambling, whether the performance is going to be good or not.

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Whereas if you really prepare all the way to the very, very

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detailed, then you're prepared.

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You're calm.

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You feel like you've got control.

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But then the second thing, what you said is you know, we can't expect to

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have everything a hundred percent in control because it's not possible.

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There's always something that falls outside of your control.

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And it's important to, I guess, yeah.

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Let go and not be too, too obsessed with perfection.

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So I think both are important because you can, you can all go like full on

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without any control or any preparation and just trying to improvise because

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you've got nothing to fall back.

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No, but I think it's really important to let it go.

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And it's an energy thing, right?

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If you know, you prepared yourself, well, you know, you did the best you can to

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show up for the project, whatever that is.

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Then you also putting that energy of confidence out outwards,

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and we all react on energy.

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So I have a group of, you know, eight people and then the client

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is maybe five, six people.

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And then there's an, there's a creative directors and

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everybody's standing behind me.

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If I waver, everybody's going to pick up my energy and the whole

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set is going to be stressed.

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So I'm basically on the stage and it's almost like a performance, but it's not a

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performance because I'm just being me now.

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I know what I'm good at.

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And I know what I do.

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And then I get, do really take everybody along on this right.

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Of playfulness.

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And it's a trust thing because they all sort of have to come along.

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They hired me, right.

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They have to also let go cause this, that they trust me, that I'm

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going to give them what they want.

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And there's only that budget for one time for one of these, you

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know, there's no reshooting or doing it again with another person.

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It's really, if you think about it, it's a pretty interesting process.

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And I think also in the day, these days where, you know, everybody can

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be a photographer because it's on Instagram and things are often, you

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know, photos are small and people like I'm a photographer, but, and it becomes

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almost like commodity, but if you take it away and really think about the big

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project it's it's I think it's a beautiful profession and we should really honor it.

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And yeah, see the details.

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That's awesome.

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That's just the way you put it just sounds like really cool.

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Almost like an orchestra.

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Like you really have that one shot, because like you said, there's so

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many components that go with, you mentioned models, props, location.

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Often times you have to maybe even pay fees for, you know, to be

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where you want to be and all that.

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Right.

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And so there's, there's a budget.

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Every everything can be very expensive.

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I think in the movies when they should move it's similar.

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I think they say like every hour of over, you know, on the shoot

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costs like thousands, thousands of dollars, depending on how big it is.

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So, so yeah, so it's.

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Well, my point, I also wanted to make it so interesting because

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of the whole Instagram thing.

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I had so many of these situations recently where, you know, so the

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client it's, so it's also a matter of education of educating the client.

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So the client sees, oh, that photographer so-called in a Brendan

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is on Instagram and it's doing, maybe let's say it's influenza and oh my

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God, they can, they can shoot it.

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So I used to that little story.

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I used to live in San Francisco for many years before I moved to LA.

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So it's all about tech, startup, tech startup, and it's always

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the afterthought product.

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We have the website, oh my God.

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Now we need visuals.

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We need photos and you need visuals.

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You need photos to bring your product alive.

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So they call me and they're like, wow.

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You know, we love your work.

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It's so it's so clean and it's minimal.

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That will be amazing.

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So I give them my quote.

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And then they go back and then they go, my God, we spent all the money

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on whatever you spend the money on.

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And then they come back and be like, could you make it cheaper?

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You know?

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And also I have a cousin who actually can photograph it.

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I'm like, well, if that's the case, you know, maybe your

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cousin really should do it.

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I'm not kidding.

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That's been so many times.

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And then they come back and they say, it's a disaster.

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Maybe we need some help is retouching.

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Can you recommend somebody buddy went all wrong.

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We should have really, we should have hired you.

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And it's just, it's fascinating how, you know, it's an educational thing.

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Like you do still need a person who knows the skills and knows the

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light who knows how to conduct this, and I am, we should, maybe we

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should not give this to your cousin.

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. So this is important.

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This is very interesting because there might be people listening.

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They might, you know, they might think.

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It, you know, what's so hard about taking a good photo because I mean,

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these days, I mean, you know, I words, you know, technology is so great.

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Like, you can take a photo if, you know, I've got, you know, Canon and 50 fully

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automatic it takes, amazing photos.

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So for, for, for, for people that might be questioning, you know, the value

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proposition of having a professional photographer, like, like what would be

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something, some, some other little details that you would, that you would want to

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tell them that they may not realize that go into the process of a good photo?

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well, so the whole group I'm bringing, you know, let's say you will be photographed.

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Will you be ready to be photographed?

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Are you gonna bring your own clothes?

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And it's going to, your shirt was hanging in your closet and it's halfway wrinkly.

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No.

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I mean, what will that show?

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It actually match into the set, what we're going to do, will that really

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project who you, how you want to be seen with that Orville, we have a silent,

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whoever we'll have three, four options of outfit and make you look like the

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way you really want to be portrayed.

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And as you are, maybe the face of your company, so, and then makeup.

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How do you going to look?

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Maybe you need a little touch up and then what about maybe the light is the light?

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The the iPhone might take a nice snap when you have it small on your Instagram.

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It works probably for that.

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But then on the website, on your website, when we zoom in,

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well, it will really look good.

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Yeah.

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It needs, it needs to pop, especially if it's advertising, right.

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It needs to be nice and crisp.

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And then you've got lights.

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You got all the technical aspects.

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the equipment.

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Yeah.

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Shutter speed balance all those little bits.

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That's all second nature.

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Right?

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I can do, I can discuss and debate that this is what I prepare for.

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This is my preparation in advance.

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And then I just come and then it becomes this, this fluid motion where we all

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are because we have a long shot list.

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We not react.

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We're not, we're not here to discuss how we're going to do it, which is

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going to be like, okay, do any shots?

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Let's do this.

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Absolutely.

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And have fun along the way.

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Now on that token, though, there are small business starting out, really,

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really sort of just bootstrapping their business with zero next to nothing.

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Small budget may be a stay at home mom with a kid trying to, you know, start

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some sort of business just to get by.

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People like that don't have budget.

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What would you recommend them?

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What would be your top tips for somebody like that?

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Who may not afford a professional photographer for their advertising needs?

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What would you recommend for them in terms of, you know, how, how could

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they go about taking some photos?

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I mean, if it's essential that they have good photos, I mean, there's

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some amazing stock photography, which is pretty cheaply available.

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Maybe it's a good start just to start with that.

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But if they want to be in it, I think it's, it's worthwhile to, to find an

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invest into, at least one session was yours for yourself, if you are,

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because if you are to phase of your business and you really don't, you know,

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and that's part of also what I offer.

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It's like re it's a branding question.

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I would sit down, I've worked with a lot of fashion brands, small fashion

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brands, and they have a collection and then certain and then need photos.

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But yeah.

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Then we need to really dig into it, like, who is your client?

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So who's going to buy your clothes.

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How are we going to show the clothes?

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Would that be your client feels like, oh, this is for me.

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And then it's, you know, the client is going to buy it.

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It's attracted is drawn to it.

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Although it's, it's it's often you it's his idea.

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And in this case, let's say the fashion designer is very great of amazing clothes,

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but then if it comes to the brand.

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It's a whole nother, maybe they've never thought of that.

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You know, what are the company colors?

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Where if you have one collection, will there be a continuation, will

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it be, you know, build up to the next collection, will the visual

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visually, will it tell a story?

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Will it be, you know, also fit into everything.

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It, everything needs to be coherent, but it can't be the same.

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It has, it always needs to be a little bit different.

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So it's all these interesting contemplations and discussion I have

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with my clients and we take deeper and then we grew out of that comes

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access that final visual concept.

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Absolutely.

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Absolutely not.

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Hang on a minute.

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I just had some really good question and I just forgot.

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I just forget about it.

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I didn't really good question.

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Just give me a second.

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I'll see if it comes back, I'll give you a chance to drink some water.

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there was something about that, about photography.

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Visual.

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Oh, yes.

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I was going to say,

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where are

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the times that we are live in now?

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Right?

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We are so isolated with the COVID so e-commerce grows even

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more than it was before, Covid.

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Yeah.

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And so if you are somebody that's selling online products, clothes, fashion, it's

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also about the shopping experience.

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Right.

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And in order to provide that shopping experience photography

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again is an important element, right?

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For the customers to be able to see all the different angles, the product.

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Right.

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Well, yeah, I mean, it's interesting where photography is going in that regard

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because like H&M, Hennes & Mauritz, I think you have it in Australia as well.

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They already starting to use avatars.

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You can upload your measurements, your photo, they build an avatar of you.

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And then it's AI.

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AI is, is coming, and then you can visually virtually try on the

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clothes and spin it around 360.

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So you can see yourself through an augmented reality and see

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yourself wearing those clothes.

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That's that's, that's amazing as well.

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Yeah.

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I've seen something like that at the Microsoft store.

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They had the, the Microsoft Google goggles and you could see AR, but

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this is great example of that.

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Yeah, how they can take e-commerce to the next level.

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It it's it's.

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I mean, this is the next frontier it's coming and I'm curious, what's

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gong to happen to photography itself.

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I mean, it's changing, right?

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It has to change ever since digital arrived and it went, you

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know, big, big cameras, then the video aspect became part of it.

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So it's, and now, again, it's really changing with the, with AI.

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but I think there's still always a Renaissance and the need

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for, or photography was a human beings because we're still human.

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We're not just people still want to see a real person and a real model.

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And, and not just like you would a generated.

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Absolutely.

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Absolutely.

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It'll be interesting to see where the future takes us.

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Let's move on to sound personal questions.

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You said this one thing and says it's not about the big death, but the daily

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ones where we get to die in birth again and renew, what do you mean by that?

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Well, we do truly die every moment, right?

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Even our body.

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Right.

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We, when we started this conversation, you and I are not the same person.

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Our cells have died and rebirth.

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So.

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This is in relation to my other work end of life and coaching.

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And I think if we realize that we are dying every moment or that there is

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so many deaths in our lives, let's say at the end of a job, the end of a

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relationship to end of a life, the way the habits we used to have specially

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now, because of during COVID, then we can be with it in an easier way.

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And we can prepare ourselves for the big one.

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And we don't have to be so scared because when you say the word 'death'

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people shriek.They think darkness.

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Well, there's no knowing.

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It's just like, oh, that's the far, far, far, far, far.

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We don't need to actually engage on this topic right now.

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Wait, I deal with it later, but it's, you know, it's ever so present in our life.

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So we can, I just want to, I'm very interested in the topic because

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I really think it's not as dark.

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And I would like to change the conversation around this.

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Where did this interest started for you?

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Where did it come from?

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it's started because I had a very heart wrenching life-changing burn down.

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I've been through a very painful divorce and I felt that in this process, And

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old part me actually died the old life I left my, the way you know, my, my

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dreams, the way I had set up my lives, the love I had given to this person,

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my friends, my community, everything sort of have collapsed in itself.

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And it, it, it just, and that, and then.

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I was in the mud.

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I called this the mud.

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I was sitting in the ground and the darkness.

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So to say, or maybe it wasn't even that it was muddy.

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It was, you know, because I was battling with myself, but then I realized,

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wow, I let go of all these things.

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They are no longer me.

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And now I get to rebirth myself and I get to take Jesus on and

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decide who do I need to be?

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Who do I want to be?

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And I began this beautiful, beautiful process of sweepers.

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So I was very, very interested in, in, in, in deaths.

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I became interested.

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What does that really mean?

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And I did a deep dive.

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Wow.

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I mean, that's a big topic.

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I don't even know if I'm willing to go in there cause I don't know much about it.

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I guess I'm one of those.

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We'll leave it to later.

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It's interesting.

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I'm just going to say this real quick.

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I mean, again, really all live in our different reality, right?

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And you, you live in Australia and I'm in Germany.

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And so the COVID really, I think there's a silver lining to COVID

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and COVID changed our lives image.

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In general.

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We can say that it's forced us to look in to ourselves, to our lives.

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And there's definitely the word sings.

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We no longer need and we, we can put down, but if we don't have

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the language around this, then it's becomes this nut inside us.

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And it's just this feeling of this disatisfaction and we don't

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can not be, can not address it.

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But if we understand that, wow, Maybe I'm grieving something I had to let go.

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And if we can put words and emotions to it, then we can be

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with it and then gracefully address it and put it down because we

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realized we don't need it anymore.

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And through that, we make space for something new and that's the rebirth.

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That's a very nice way to put it.

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That's a, that's awesome because you're right.

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We, we often times, we don't really know what it is that is frustrating

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us or what are we worrying about?

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And if we don't know what it is, we don't know how to address it.

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And it's just, we're just hinging on something that's there

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that we can't really explain.

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Right.

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So that's yeah, that's great.

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That's great.

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At the beginning, you said, you know, that you, through an observation,

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you, you can come to realization of you know, what's possible.

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What's been done.

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What are the opportunities?

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And

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we live such a hectic busy lives.

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Some of us that we oftentimes forget all the little bits of effort that

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we put throughout the day into tasks, actions that at the end of the day,

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especially when we are chasing some dream, we might be chasing some goal.

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We might forget what we've actually accomplished that day.

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And then we just keep on chasing some dream.

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And because we're still not there, we might say, it's easy

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to say, oh, I'm a failure.

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Or I'm not, I'm not an accomplishment.

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I'm not accomplishing things, but if you can stop and observe what you've

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done that day as an example, maybe writing your notes does something I've

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mentioned few times in the podcast.

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what I do, I like to use checklists, you know, and, and or at the end of the day,

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if I haven't had a checklist, come back to a note, you know, open my notebook

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and write down what I've done that day.

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And it's just going through the exercise of writing down.

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I start to observe all the effort, everything that I've done, and I start

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to feel better and better and better.

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And then, you know, once I've exhausted all that, I think that I've done that day.

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I'm like, okay, well, you know what?

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I've actually made another step forward towards where I want to go.

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Another, if it's 1% 0.1%, whatever it is just a little improvement, but only when

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I've written it down and I can observe it.

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If I haven't written it down, if I haven't put it, you know, took

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the effort to sit down and really think about all that I've done.

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I've won't have the opportunity to observe it.

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So I just say that,

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No, we need to pause and we need to let it sink in.

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And then we also, we're so hard on ourselves, right?

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We're always aiming.

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We're living in the society of productivity, but there's

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so many things we're doing.

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And I think just showing up for ourselves, we should really sometimes

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honour that and be like, I showed up the day I made an effort.

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I started, I may, it may not be perfect, but I did.

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I broke the ice and that in itself, that's how we move forward.

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Right.

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Maybe that I'm thinking I need to run a marathon.

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That's just walk around the block and that's it.

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That's like, because we don't get overwhelmed.

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And then we can see that we are doing.

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I think that's such an important take away.

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And as you said, journaling, you know, your list just going down and reminding

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exactly reminding ourselves consciously, I'm like, oh yeah, that was a good day.

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I did this.

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you said the right word was, we are so being very hard on ourselves.

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We are being hard on ourselves and we constantly chase the productivity.

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We perceive productivity as something that, you know, it

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needs to be more, we need to be able to do more than what we do.

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my hope is that, you know, some, some of you guys listening, I hope that one of

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you out there, you know, is taking this.

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I hope that all of you taking this to heart.

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and I'm also hoping that that is somebody out there listening to this

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that is, has been thinking about starting something and haven't and

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been waiting for that perfect moment.

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Because what you said is, yeah.

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Just start.

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Just do one little step towards that next step.

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Just one little step.

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Don't wait until you've got everything planned out.

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Don't wait until you've got your business name.

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You know, if it's in relation to business, don't wait until you've

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got , everything laid out to start, just start with something

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and right.

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Just start, just do it and put yourself out on the desk.

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Runnable space.

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It's about having the courage being brave and stepping into your vulnerability.

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And if it feels Ooh, and you are like on your edge, that's exactly

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the spot where you need to be.

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Absolutely.

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Speaking of speaking of spot, Claudia, can I put you on a spot

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again of another tough question?

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Tell me something that's true.

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That almost nobody agrees with you.

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well I believe that we have been here before and we will come again and this

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world, I mean, it's related out about re relation to rebirths I don't know if

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you ever had an encounter where you felt like you met somebody and you met that

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person for a long time and even so you just met and there's this familiarity.

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I know, I know.

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Yes.

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I know what you're talking about.

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I have met people in my life.

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I can't define the memory because it's in the past but I know it happened and

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it was the experience of like instant.

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It was like an instant connection and instant, the rapport was so great.

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You know, I don't know if it was at a bar talking to somebody.

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maybe I had few piece maybe that was influencing that to maybe I'm not sure.

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I'm just trying to think, but I'm pretty sure this happened

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to me in life once or twice.

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Yeah.

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So I wouldn't know.

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I was thinking about soul connections.

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Oh, and oh, maybe we also, another thing could interesting could be

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that all the people we meet it's meant to be, because you know, there

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are so many options in our life.

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Like why did I click on your podcast and why I was like,

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I need to talk to this, man.

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I want to be on his podcast.

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So, you know, there's this, why are we drawn to certain things?

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Why are we making decisions the way we make them?

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I think that's, it's an interesting contemplation to have.

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So, because it's meant to be, because we have to exchange something,

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we have to have this conversation and then we go about our life.

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I don't know if sometimes.

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There's not just coincidence that's just meant to be.

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Hmm.

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Yeah, because I mean, there is there's, I mean, last year podcasting space has

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doubled because of COVID as double amount of people are running their podcasts, as

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it has theirs, I don't know the number on the 600,000 podcasters or something.

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And then you've got so many Instagram channels and you did ended up

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just coming across my Instagram.

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And I know you've messaged me with an interest to be on the show.

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And so you're right.

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Actually.

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Yeah, it is very interesting to

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give something to you or you at Yale.

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I mean, maybe it is, this was something meant to be, maybe it's a little

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seed do for the listeners who knows.

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I mean, I'm, I'm saying does in the most humble way, I'm just curious about

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these encounters, why they happen.

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And sometimes when we do it, we don't even know, and then we're drawn to it and then.

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And it's complete.

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And then we go about our life.

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Yeah.

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There's not a, it's not even about trying to figure out the actual finite answer.

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It's just a, it's just the exercise of just having to think about it.

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Like what, you know, what does that mean?

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Right.

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I mean, you're right.

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Yeah, because I mean, it could just be that as a result of having this

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conversation, we've helped someone's life improve, you know, make finally,

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maybe we've said something that finally clicked in for somebody out there

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that they needed to, here to finally make sense, and change in their life.

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Who knows?

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Right we hope so.

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It is, it is a big question, right there.

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Just like thinking about death, big question mark.

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Right.

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What's after, right.

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I think that that's for like a whole another interview, I think.

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so back to you Claudia, what drives you to help others so much?

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You mentioned, you have also your other business where you help others as a doula,

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and then you have also life coaching.

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So what drives you to do that?

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Because you could have just easily be photographer and just do that.

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Right?

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I realized in this rebirth that I much more than just the

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photographer and I'm a people person.

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I mean, as a photographer, you are people I do constantly connect with others and I

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felt if I can share forward what I learned in somebody, because of that, that doesn't

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need to go all the way down and burn down as much as I did every beautiful.

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And I really, truly want to be a part of the conversation to change around

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this because we are born to die.

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And if we can.

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You know, the way we die or I'm just gonna just another little side saying, but the

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way we die right now, it's, you know, used to be with the family in the community.

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And now we have taken it away to the hospital and it became very sterilised.

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And it became because of that most frightening.

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But if we can bring it back again and make it again, a celebration of the life of the

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person just going from form to formless, then I think we become a better society.

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We become better friends.

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We become a stronger community because it's really, it's a very intimate process.

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And we've witnessed somebody like a burst view, witness, a burst.

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It's like, wow, it's magic of the life.

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And then it's on the other end.

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It's the death.

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It's the magic of the life again.

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So I find is a very, very sacred and beautiful process because

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we're all going to go through this.

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You know, we are birth and we're going to die.

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So I want to be part of this conversation.

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I feel like this is my role in this lifetime.

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The only thing about that is, and this is what I think is it's a big difference if

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it's somebody who's dying and they're 90 years old and they've had their life in

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the dying naturally as a result of aging us versus somebody else who may have died.

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And they're young, I think that's the hard part to, to, to digest.

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I think for, for the families of individuals,

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It is, it is, I, I mean, this is a whole, another deep conversation.

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We can go down.

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My, my my brother passed away when he was 22 years old.

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So I have a personal relationship with this.

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And, but it's about acceptance.

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And that again, that's a whole deep conversation.

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It's about acceptance of life.

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Acceptance.

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What is given to us?

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Why?

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I think we should never ask why, why is not a good question to ask in life?

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It's just things happen.

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We are not what happened, which is the witness and it's out.

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Then we get to choose be with it or react to it in a way, if we

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fight it, it will fight us back.

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But it's, we have to accept that.

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And I know it's easier said than done, but there's nothing we can do against that.

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Right.

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It's just, it wasn't meant to be that person passed.

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So.

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I don't want to sound harsh and cold, you know, I've a very deep spiritual

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belief that really, we have to accept that something doesn't work out.

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We don't even have to go to the big death.

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If a relationship doesn't work out, we have to accept it, put it down gracefully.

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There was a lesson in it.

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And then we take that lesson and the wisdom when we gained with us and

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move onward, I mean, we can even apply this to a business, a business fail.

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but like you said, easier said than done.

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I mean, at the end of the day, it all comes down to our emotions.

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And how are we able to control our emotions too?

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Like you said, to put it down, let it go.

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And don't, don't beat ourselves over it.

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Or don't try to continuously question why, why it is or how it could be, would be.

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Because we can, if we can really live in the, now it comes back to that

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curiosity and observation and see you, what is in front of us, maybe, you

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know, that's the, that is it right?

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There is no past, we can't hang onto the past.

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We can take the wisdom forward into the now.

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And we cannot live in a future either because the future hasn't even arrived.

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We have two stories.

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There's projection.

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We put, I like when, when you're going to be like this,

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then I'm going to do like that.

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That's a projection.

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We don't know.

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So why not be in the now, why not be like really, really present

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and see what's gifted to us.

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And we'll go from there.

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I just want to add more to it.

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I know we want to move on from it.

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Cause it's like very deep in like this, this I'm going too deep.

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That's okay.

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I'm just trying to find what's the segue from it.

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What's the message around success and inspiring success.

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Cause that's the podcast here, I guess, in a way it is in a look in a way it is.

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I think, because whether it's the success of building

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business or success or properly.

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Oh, I can say something.

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Yep.

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Go ahead.

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Okay.

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I feel the more we know about ourselves and that it's a

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personal, we become personally successful with our internal self.

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We also ripple outward and we will be successful in our business

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because there is not separation between personal and business.

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We are the business.

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We are energy, right?

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And a business, a successful business CEO isn't will.

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If he knows we either the person, he will be an amazing leader.

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Was he, he, he just, you know, I mean, we have so many examples of, of big

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companies were using, wow, how could that person, if you know, it treats the people

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horribly and then there's another CEO.

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And he, she we're like, wow, that person is so kind.

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I can't believe they, you know, really looking after the employees.

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So it's, it's all who we are, who we are personally.

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The more we know who we are, how we tick, what drives us, not the

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way we look out into the world.

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I think the better we create our business.

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I like, I like the segue.

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you made it into business.

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That's nice.

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We got, we got, we got there.

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what would be, what would be your top three things?

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You'd like our listeners to walk away with.

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After listening today,

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keep your inner child alive.

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Stay curious, no matter what, keep playing it, nurture that inner child.

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It doesn't matter.

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Age, you know, just roll around on a hill, go play , love one.

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I think that's so essential for our soul, our soul wants to play.

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Just start no matter what are difficult, it appears just go and make that

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baby step in that, that direction, because that puts you on that way.

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Rest of your journey,

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trust the journey,

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the journey because whatever unfolds trust that it's meant for you.

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And have that conviction.

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And I think that by trusting it opens a space, we need to step into our own power.

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Nice.

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I like that.

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Claudia, how can people find you?

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Well, so we started with the photography we end with that.

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It's https://www.claudiagoetzelmann.com/ and then my midlife coaching is

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Permission To Gloom Coaching and and then Instagram and I'm sure

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it's will be in the show notes.

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Absolutely.

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I'll put it all in the show notes.

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Now as a last final piece, any final piece of wisdom, you'd

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like to say to our listeners in closing of this interview today,

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You have to be you there to be you no matter.

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What you're saying again, get those voices out of your head and just be,

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be yourself have the courage to be you.

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You're beautiful.

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Beautiful.

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I love it.

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Claudia, thank you so much for being on the show.

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We we've, we've covered a fair bit.

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We went really deep, some really deep topics here today.

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I don't think we've had such a deep topic on the podcast yet, so

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I'll, I'll need to absorb all that.

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So look, thank you so much for being on the show.

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I appreciate you taking time out of your day to, to, to, you know, to have this

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interview with me and share your wisdom and share your you know, your, your, your

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insights about your life, your career, and, and your experiences that you've had

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as a, both as a photographer and also as a human being, living this life on earth.

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Thank you.

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I really enjoyed the conversation and I'm grateful.

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Thank you for having me in your space.

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You're welcome Claudia.

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Now for everybody else.

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Thank you for leasing today's episode than his success in spot podcast.

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If you've enjoyed this interview, then please share it with your mates

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that you think would also benefit from listening to today's episode.

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For show notes, links, and extra tips to help you accomplish more

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in life and realize your potential.

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Please go to success.

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Inspired podcast.com.

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Thank you and have a great rest of your day, everybody.