It’s not unusual for a podcaster to rebrand and head in a new direction after podcasting for a while. The big questions in this transition are around the logistics of the rebranding process. Today’s session is a coaching call with a member of our Healthcasters Podcasting Course who is unsure about the best way to handle this big transition. Join us as we talk it out and figure out her best next steps!
Our Featured Guest for Today’s Coaching Call:
Marie Vakakis, MA, AMHSW
Marie Vakakis is the founder of The Therapy Hub, and she’s a group practice owner who lives in Australia. She has been doing her podcast, Inside Social Work, for about five years, but she’s decided to rebrand to reach a bigger audience. We will discuss whether she should start a whole new podcast since she has chosen to go in a different direction. We’ll also talk about monetization strategies around podcasting and lining up specific episodes with paid endeavors, such as speaking engagements and online courses. I think you’ll enjoy this look at the entrepreneurial journey, content creation, and podcasting.
How Marie became a podcaster and learned to be courageous and vulnerable
Why Marie wants to change and rebrand with a different podcast name and target the general public instead of early-career social workers
Why Marie needs to pinpoint her new vision and assess the long-term sustainability
The two tiers to Marie’s new goal: intentionally grow her practice and intentionally grow her transition to public speaker, educator, and course creator
Melvin’s suggestions for creative ways Marie can grow her practice around content creation
Melvin’s advice for Marie about introducing her new mission
How Marie can model for her clients why it is important to embrace change in the rebranding process
How Marie can coordinate podcast content with courses, public speaking, and coaching calls in ways that plug her individual products and services and help her stand out with her established expertise