The one about Goodbye Twitter, Hello X, Pret A Manger price increases and the film Oppenheimer - TG103
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:02:32 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:16:27 Content Spotlights
ROGER: Pret A Manger credits subscription service for its return to profit by Naimh Carroll in Marketing Week: https://www.marketingweek.com/pret-a-manger-credits-subscription-service-for-its-return-to-profit/ also https://www.marketingweek.com/pret-marketing-campaign-2022/
PASCAL: A LinkedIn post with a video message from Rand Fishkin about the impact of AI-powered search on search engine optimisation:
https://www.linkedin.com/posts/randfishkin_if-i-had-to-guess-what-marketers-will-be-activity-7086801513712345088-CbDA
00:28:50 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:35:47 Marketing Tech and Apps
ROGER: It’s all about K Apps
KineMaster: https://kinemaster.com/
WEBTOON: https://www.webtoons.com/en/
Weverse: https://weverse.io/
PASCAL: It’s all about reconnecting with long form content
The Customer Avatar templates from Hubspot can give you a great headstart https://offers.hubspot.com/customer-profile-templates
Do a Google Search and collate the options from the ‘People Also Ask’ and ‘Related Searches’ panels – Use the information to structure your next articles
00:46:26 Film Marketing
OPPENHEIMER (2023)
Director: Christopher Nolan
Writer: Christopher Nolan
Starring: Cillian Murphy stars as Oppenheimer, with Emily Blunt as Oppenheimer's wife Katherine "Kitty" Oppenheimer, Matt Damon as General Leslie Groves, director of the Manhattan Project, and Robert Downey Jr. as Lewis Strauss, a senior member of the United States Atomic Energy Commission. The ensemble supporting cast includes Florence Pugh, Josh Hartnett, Casey Affleck, Rami Malek and Kenneth Branagh.
Music: Ludwig Göransson composed the score for the film, after doing so for Nolan's previous film, Tenet.
We look at the posters, trailers and the website in advance of the release of Oppenheimer. The studio has also released many featurettes almost like advance Blu-Ray extras to discourage people from waiting for the physical and digital media releases.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
- In the News.
- Content Spotlight
- This Week in History
- Marketing Tech and Apps
- Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
