In this episode, Jamie sits down with Eli Igra Serfaty to unpack how startup founders can transform LinkedIn from a passive platform into an active hiring and branding engine. Drawing from his background in venture capital and his journey building MAIA Digital — Israel’s top LinkedIn marketing agency — Eli shares frameworks, case studies, and tactical tips to optimize founder presence, build employer brands, and attract better talent.

📝 Show Notes

Topics Covered:

• Why most founders underestimate LinkedIn’s power for hiring
• First impressions on LinkedIn — and why profile optimization matters as much as a website
• The psychology of scroll-stopping content and how emotional framing attracts talent
• Employer branding through employee advocacy on LinkedIn
• The ROL (Return on LinkedIn) framework and how it reduces hiring costs
• How LinkedIn helps founders scale trust before the first conversation
• Eli’s insights from MAIA’s client work — including one case where two employees brought in 600+ CVs

Tactical Takeaways:

✅ Optimize your LinkedIn headline — lead with value, not your job title

✅ Get buy-in from leadership — culture starts at the top

✅ Activate your employees as brand ambassadors

✅ Use your personal profile to show the human side of your company

✅ Commenting daily builds visibility and familiarity, even before posting content

✅ Commit to 90 days of consistent engagement: add, comment, and post

🔖 Memorable Quotes

"Your LinkedIn profile is your new landing page."

— Eli Igra Serfaty

"Most founders sleep on their employees. That’s their biggest missed opportunity on LinkedIn."

— Eli Igra Serfaty

"It’s not about fluff, it’s about framing."

— Jamie Seeker, echoing Eli’s philosophy

"Hiring is hard enough as it is — but the right positioning builds trust before the interview even starts."

— Jamie Seeker

"We had two employees generate over 600 CVs in a year — just by being active on LinkedIn."

— Eli Igra Serfaty

"You can join the conversation before leading it. Comments warm up your profile fast."

— Eli Igra Serfaty

"If you love who you work with and who you work for, it shows in everything you do."

— Eli Igra Serfaty (in response to “What does it take to be a business owner?”)

Final Segment – What It Takes

Jamie’s Signature Question:

"What does it take to be a business owner?"

Eli’s Answer:

“Belief in yourself — and passion for what you do. There will be challenges, but if you love who you work with and who you work for, it becomes a sustainable, fulfilling ride.”