Shownotes
Your ideology is made up of your business' values and purpose. But you can't create it. It's a journey of discovery. Once you've begun this journey though, you'll find business decisions easier to make. You'll prevent yourself from making poor business decisions, and you'll motivate your employees.
Here's the transcript and video: https://defythestatusquo.com/2019/08/28/company-ideology-discovery/