In this episode, we discuss the importance of having a specialty when starting a small business. It's a common mistake to want to serve everyone and offer a wide range of services, but this can actually hold you back in the beginning. As you grow and become more established, diversifying your offerings becomes easier. However, when you're just starting out, it's crucial to know what your focus is.

For example, in the construction industry, it's important to narrow down your services. Instead of claiming to do everything in a house, it's more effective to specialize in specific areas like remodels and decks. By limiting your services to a few related areas, you can market yourself more effectively. When someone asks what you do, being able to confidently say you specialize in remodels and decks will make a stronger impression than claiming to do everything.

The key is to niche down and become known for your specialization. By marketing yourself as the best in a particular area, you attract clients who specifically need those services. Once you have a solid reputation and client base, then you can consider expanding into other areas that complement your initial specialty.

Ultimately, the advice is to start as a specialist and become well-known for that before expanding. By focusing on delivering exceptional work within your niche, you'll gain credibility and trust in your chosen field. So remember, when starting a small business, find your specialty, do good work, and watch your business thrive.