Valerie Lucas is a real estate investor, Traction REIA member, and a student of multiple training programs, including Tom’s Total Traction program. She’s a dedicated and consistent entrepreneur who took a big leap of faith and has been rewarded many times over. Today, Tom and Valerie take a deep dive into her investment strategies, how Valerie used the power of marketing and consistency to grow her business, how she combines the various programs she is in to maximize and achieve top results, and advice they would give to the naysayers and nonbelievers.

Key Takeaways

• 00:03 – Tom introduces today’s guest, Valerie Lucas, who joins the show to discuss the real estate investment deals she’s working on and how she mastered the art of consistency
• 07:41 – How much money and time Valerie has saved by implementing Tom’s system
• 09:19 – Valerie speaks to her largest deal and what having great cash flow has allowed her to do
• 12:50 – Breaking the stereotype associated with investors
• 17:36 – The Marketing Magic
• 19:37 – Deal Machine, explained
• 23:58 – Valerie talks about what was different about Tom’s training course and how it has unlocked the other training programs she uses.
• 25:46 – Advice Valerie would give to those considering a career in real estate investing
• 28:43 – Overcoming the ‘time hurdle’
• 32:44 – What’s next for Valerie
• 34:48 – Debunking the excuses
• 38:13 – Tom thanks Valerie for joining the show and congratulates her on all of her success

Tweetable Quotes

“You have to want it. That’s what I wanted. I wanted that freedom.” (08:29) (Valerie)

“Even when you flip houses, you’re taking a home that’s in a community that could be an eyesore for those living in the community and you’re bringing it up to value.” (13:00) (Valerie)

“I’m literally just riding down the street and I see a house that I can take a picture, send the postcard and all of that right from my phone. Before, I used to have to write the address down, get back home, pull it up, do the research. Deal Machine helped automate all of that.” (19:09) (Valerie)

“I’m looking to build my wholesaling business. That’s what I’m focused on now. So I can build it, stack up some cash and position my furnished rental business. The goal there is to eventually sell that off.” (32:55) (Valerie)

“You’ve just got to do it. It will work. You’ve just gotta stay consistent, and identify a budget - even a small budget - because once you get to your first deal, you can reset and pay off whatever you need to pay off. Before you know it, your accounts will start to have some high balances on them.” (38:40) (Valerie)

Guest Resources

Valerie’s LinkedIn

Link to Deal Machine

Traction REIA