Most people think getting rich requires something special. Maybe it's a brilliant invention, a wealthy family, or years of working yourself into the ground. That's why so many people spend their lives chasing the next opportunity while wondering why success never seems to arrive.

But what if wealth is much simpler than that?

What if the biggest difference between people who struggle and people who thrive comes down to a handful of habits that almost anyone can learn?

The truth is that successful entrepreneurs are often not doing more things than everyone else. They are simply focused on the right things. While others get distracted by busy work, they spend their time on activities that directly create income, build value, and generate long-term freedom.

And it all starts with one simple principle.

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Becoming insanely rich is not what most people have been told. It's not about working 80 hours a week. It's not about being from a rich family or inventing something ground breaking. It's just seven things that make your success almost inevitable. Hi, I'm Kennedy. I've sold more than a million dollars of that multiple millions of dollars of products, services, education, and I've worked with more than 9,000 paying clients. And I use my background as a psychological mind reader to understand how humans actually

buy. We're going to get into these seven different things that we need to be doing. So, the first tactic that we actually need to do is we need to prioritize sales first. I'm amazed at how many people start a business, they launch into things, and they prioritize everything else. Branding, how things look, what should the name of this thing be? In actual fact, they just need sales. The longer that any of us spends time figuring out anything that's not sales, so processes and how things look and redoing your

website. Like I was speaking to an entrepreneur the other week, and she was saying, "Oh, but the sales are really hard right now." I said, "Great, what did you do in the last week?" She said, "I've been really working on revamping my website." And I'm like, "What's that got to do with sales?" Like it's the completely the wrong thing. It's really frustrating, okay? So, the very first thing we're going to do is we're going to get what I call commercial

confirmation. We're going to get commercial confirmation. We're going to sell, we're going to make sure that people want to buy what we've got to sell before we do branding, before we do any marketing. There are already people in every market who want problems solved, and they want them solved right now. So, we have to ask ourselves the question, "Great, so the for the thing that I'm going to do, who is already in the level of discomfort, the level of pain, or who wants and needs what I've got?" And

you're going to just go and approach them. You're going to just go and make some sales. And the truth is, most people are not going to do this. Why? Because people are scared to sell. Don't think of it as selling. Think of it as, "Hey, you really want to get from that side of the river to that side of the river, I've got some bridges. Would you like a bridge?" And then the person goes, "Thank God, yes, I really want the bridge." So, you're going to show up and

sell bridges to people who need to get to the other side of the river. And if you prioritize getting commercial confirmation before anything else, you are going to quickly figure out what people want and what they don't want. I see so many people focusing on all of the internal stuff, the marketing, the branding, the delivery, the all these things, the internal stuff. And then they put the thing out for sale, and it doesn't sell. The people who are winning are iterating on what to sell time and time again

until they strike gold. And once they strike gold, they're mining deep. We're going to talk about how you do that a little bit later today. But, we're going to prioritize getting those sales. We've got to do that because a business that doesn't make sales isn't a business for very long. You can't continue helping people if you're out of business. Fact you've got to make sure you've got patterns that do that. So, the way we're going to do this is we're going to focus

on having one what I call conversion mechanism, and we're going to refine it. Now, your conversion mechanism is the way you make sales. That might be a sales call. In fact, for most of our offers that are $1,000 or higher, it's always starts with a sales call. We might pivot to a different conversion mechanism later, but it starts with a sales call. Why? Because I get to get on the call, and I get to and even at my level and stage of business and life, I still do the first 10 to 20 sales calls myself.

Because I want to get on the call and and see like really see somebody on a Zoom call, this is what they love. This is the bit This is the part of the offer they're really excited about. This is what they're really struggling with. And this is the things that they actually are objecting to. This is the part of what we're talking about which they're objecting to. And also, the most valuable bit is here's the part that they just don't mention. They're just beige to this person. They're just not

emotionally responding to at all. I want to know all that information and we do that through the sales call. So, we're going to get really good at one conversion mechanism. I see a lot of people saying, "Hey, I'm doing really good sales calls. I'm also now going to add in a webinar. I'm going to get a sales video made. I'm going to get a sales page made. I'm also going to do a five-day challenge." And I'm like, "Okay, so you're going to do like five

or six things poorly, four out of 10, not very good, and get four out of 10 um conversions out on everything." And for every single one of those things, you're going to build the whole thing, refine the whole thing, write the whole thing, publish the whole thing, then drive lots of traffic to the whole thing. That just seems insane. Instead, I want you to focus on just one conversion mechanism. If you're going to do a webinar, go all in on making that webinar absolutely brilliant. And make

it convert like crazy. Only once it is converting, only once it's converting predictably over time, do you then even think about adding in that next conversion mechanism. So, I want you to think about just one. It's about simplifying, right? You want to just have one thing that turns that person into a buyer. Right? So, focus on one conversion mechanism, really refine it. And the other thing I want you to do is always have some kind of sales-focused action in your calendar. Every single

day that you're working, there should be something on your calendar which brings in sales. I'm amazed at how many entrepreneurs I speak to who say, "What did you do today that could bring you sales?" And they're like, "Oh, well, I was busy doing" and literally anything else. Anything else. And my answer is "Dude, you need you some sales. That's what you need right now. So, make sure we're doing things that are actually bringing in sales every single day. Like

literally there is a block on your calendar and you have to go, "I'm going to do something that's going to make a sale today." Cuz if you do that, you never have a sales problem again. Cuz you become this habit of always having something that brings in sales. That's your number one job, bring in sales. Okay. Tactic number two, thing number two is to solve a big problem. Okay? So, if you're going to make an a great amount of money and create financial freedom and more choice for yourself and your

family, you need to always be solving and giving more value than you ever charge. The way that I look at it is I want to be delivering 10 times more value than we ever charge for anything. So, if we're going to charge $10,000 for something, I want to make sure that we if that we're doing it for something that can get somebody a hundred grand in in results in return, right? So, one of the things you can do is you can copy this prompt. Get my head out of the way. You can copy this prompt that I put

together. Just pause the video. You can put copy that prompt and what that's going to do is it's going to ask you a couple of questions about what are your skills already, what skills have you already got? Put them all in there. What are you interested in? It's going to ask you one or two extra questions and then it's going to check for what is the commercial viability, what are the things within your skills that people will pay you for. What kind of big problems could you solve and who could

you solve them for? That's the question I want to be asking yourself and luckily that prompt does it all for you. Just stick it into your favorite AI and it'll actually look at the market. Really important things though when you're doing that. One, it has to just use the skills you've got. Secondly, it has to be a big pain point in the market because the bigger the pain point, the more someone is going to pay for it. And finally, and this is the bit that a lot of people forget, is there have to be enough

people who have that problem. In proper marketing, it's called the TAM, the total addressable market. And it's basically, how many people are possibly going to buy this thing? That's one of the things like if you're solving a very rare disease, it's going to be difficult to make significant money in that cuz there's not a lot of people to buy. I experienced that in my very first business where I was coaching other entertainers, magicians, comedians, all that kind of stuff, um on how to grow

their businesses. And the total addressable market of people who actually want to do that as a career is very, very small. So, that's reason I actually had to get really good at converting more of that market. The much easier option is to make sure there is a boatload of people who actually want to solve that problem. So, that's all built into that problem. If you want to just go back and pause that part of the video, no problem at all. That's what I would do. The next thing we want to do,

thing number three, is we want to maximize the existing buyer spend. One of the hardest things we all do within a business, whatever type of business I'm working with, is the toughest thing, the most effort is put into attracting brand new customers. In fact, in the large sort of marketing businesses, the best copywriters, offer creators, the best minds are always in the new customer acquisition department. They're not in the how do we get people to spend more money department. Because the hardest thing we ever do as a

business is get somebody to spend money with us for the very first time. Because after they've done that, they they've now seen, oh, I get good results, it's a good experience, this person's not a scammer, and they've also changed their identity with you as being a customer of yours, not just a watcher of your content. So, they're 60% or more more likely to buy from you again. So, if the first sale's the hardest, we need to absolutely make sure that once someone has bought from us, we have

offers where they can buy more from us. They can get more support and they can get more insight, maybe more personalization, and in exchange for that, we charge higher prices. So, we want to make sure you've always got premium offers for our top buyers. Cuz there's always 1 to 5% of anyone's audience who will spend significantly more. And I'm talking 10 times more. So, whatever your offers are right now, take a look at it and go, "Cool. If I add a zero to the end of that, making it 10 times more, that

could be my premium price that between 1 and 5% of my entire audience will be interested in buying." And start putting that out as an offer. Now, there's two different types of offer that you want to make sure that you're making in order to make this work. One of them is that you want to increase how much somebody spends right now when they're buying. You'll have seen this if you bought anything on the internet in the last 10 years. It's where you buy one thing and then on the very next

page, it says, "Hey, do you want to click this button and buy another thing?" It might be more of that thing. If it was a supplement, they often do it. They but you buy a supplement on the front end for hair loss and then on the net very next page, you see it says, "Hey, do you want to buy a bundle of five more bottles of these pills?" Um in a lot of digital products, you buy the the front end thing on the next page is like, "Hey, do you want to buy this bigger program or this course or join

our membership?" So, right there in that moment, we're increasing how much people spend. The second bit, and this is the bit to really not be sniffed at and and really not be uh ignoring, is to make sure that we increase the number of repeat purchases that somebody has going forward. So, how often do they come back and actually buy more stuff from you? How many more times they come back and start a brand new order? And so, think about what are the offers you could be making to people who've already bought

to get them to buy again. And that's one of the decisions we make every single month is I want you to be thinking great, what we're doing this month in order to get someone to buy for the first time who's never bought before. And the second thing we're going to do is what can we do for people who've already bought something to have them buy something else from us. If we do those two things, you are immediately making significantly more wealth, significantly more income, significantly

more sales, which is what we all want, right? We're we're adding more into the bank. Okay, thing number four, if I can find the right button to press here. Thing number four is funnel width and depth. My head's in the way. But my funnel width and depth. So, one of the thing one of the mistakes people make, in fact, I'm going to do a little doodle to explain this. Let's do it this way. One of the things that people have done forever is we've all been taught that when we're

marketing, like say running ads or doing a a free gift or something like that, we should always start off with identifying who our ideal customer is going to be and then come up with content that's going to attract just them. The problem with that is while that worked for a very, very long time because of the way that advertising has changed that no longer is as effective because if you have a really, really focused um uh customer avatar and the thing you're trying to get people to buy is really

narrow, you're going to pay a lot of money to get those buyers. You're actually better rather than having a funnel that looks like this and then they come in people come into the top of here and then they buy something. Rather than doing that, that's the best drawing you've ever seen, isn't it? And rather than having any of that, what we have to do now, which has completely changed is we're going from this type of funnel to this type of funnel. And what I mean by that is

your ideal customer is this person. But they exist within a broader marketplace, within a much broader scheme of people, right? So, let's say in my world that I teach my ideal customer is a person who wants to make more sales from that email marketing. In the last few months, we have changed our marketing from just talking about email marketing to talking to the whole market of people who have an online course who are a coach who have a membership and solving their problems, who have a done-for-you service or an agency.

Okay? Because within that market, which is a much big hopper of people at the top, lots of more people in that phase, there are a bunch of people who will filter down into my ideal customer. And anyone who's not doing this now, those are the people who are experiencing significant costs in acquiring new customers cuz they're only targeting their ideal customer. But here is the really critical part. We have to put stuff in place so that this bit on its own is actually commercially viable.

What I mean by that is this bit has to be break even or profitable even before they get into ideal customer land. So, what that means is, in practical sense, if in the past, so if we do the before picture in the past, I would run an ad to an offer about email marketing. The problem with that is the cost of doing that has gone up so much, it's actually not sustainable. Okay? By the cuz the cost of ads. What we're going to do now is we're going to run ads to things that help our ideal market

and we're going to have a whole funnel. So, we're going to help this the ideal market with hey, how to grow your coaching business. Right? Kind of like what you're watching right now, how to grow your coaching business. And they're going to buy something and we're going to have a whole funnel. We're going to have another upsell, we're going to have another upsell and by the end of that we're going to be in profit. That means what we're actually doing is generating

the 10 to 20% who drop into the ideal customer pool for free. Right? So, when we adopt this model instead, we end up creating prospect for our ideal customer completely for free. That is a huge change that's happened in just the past few months that we all need to be looking at and I call that one funnel depth and flexibility. You're going to start really wide, bring in lots of leads and then you're going to go deeper. The other thing we absolutely have to do with this model is make sure that the depth of the

funnel is deeper. So, yes, in the past we might have offered people might have offered $47 a month memberships, but that again is no longer a viable method. So, we have to go deeper again and say cool, we're also going to have a 997 um self-study program. And then we're going to go deeper again and say hey, we're also going to have a 10 to $25,000 premium offer. What then happens is huge amounts of profit happen here because of the depth of that. And this is all just that thing we talked about

earlier, which has given people the opportunity to actually spend more with you, to actually come back more often and spend more. All right? Awesome. So, that's your funnel depth and flexibility. The next thing we're going to look at is the actual I call the rich lifestyle. There's I read this book and I just I've never disagreed with a book more. I read this book called The Millionaire Next Door and then I talked to some friends who were extremely more wealthy than I am. And I talked to them about this book

called The Millionaire Next Door. The Millionaire Next Door teaches this concept that you want to be the Millionaire Next Door. And that means you want to kind of live frugally now because and not buy that fancy car and not buy that fancy house and you want to put it all into savings so that later you're going to have all this wealth built up because of compound interest and all these fancy wealth building things. The problem with that is one, it's really demotivating to do that and you're not rewarding yourself as you

go. And secondly, we don't none of us know how long we're going to live. I want to live my life now. I don't want to get back to a place I was 20 years ago when I felt like I was constantly dissatisfied in this moment, feeling completely miserable because I'm constantly working towards a thing that's on the horizon, that's in the distance and I'm never there. It's like a mirage in the desert that you never get to and you end up completely dry completely in a drought and dried out

and dead. That's where I was. I was like, I'm constantly looking for the next goal. Instead, I want to live really presently. So, what we're going to do is we're going to create a lifestyle that actually aligns your business model with your ideal level of flexibility. And what I mean by that is I want you to make sure that you actually are living a wealthy and rich day-to-day life. I don't mean you having caviar for breakfast and you're being served grapes by someone wearing a

a toga or something like you know none of that. What I mean by that is you're doing stuff that makes you really happy and appreciate your success while you're on the journey. You don't need to drive a clapped out old Ford across Texas because you know what at the other end of the journey there's going to be a fantastic mansion cuz you're going to bloody hate the the car's going to break down. The journey's going to be miserable. So honestly the paradise at the end of

it you won't even appreciate that much. You would just appreciate a glass of water and actually some air conditioning. I want to make sure that on the journey we're enjoying ourselves. So build a lifestyle. So you're going to align one of the things you can do is you look at your flexibility. Aligning that model with the flexibility. So if you know that you like to be able to just go this afternoon hey I've seen a good hotel I want to go and stay at for a week and you can just book it. If

that's what your lifestyle is you have to make sure the business model the deliverables that you promise people actually align with that from the beginning. So there's two ways of doing that. One is hey I want to be able to just be completely flexible and do what I want when I want. If you want complete flexibility to do with location as well like if that's what it looks like you either need a program that you're delivering that has no live calls where you don't actually need to be anywhere

at a particular time or where you're happy to do the live calls from your laptop on the balcony of your apartment when you're in some beautiful place like Portugal. I've gone for that option. I like to do live calls with clients so I have it so that they all understand that hey sometimes I'm going to be on my balcony in my apartment in Jamaica when I'm doing the class and they're like this is cool cuz it's aspirational for people to see you live in that lifestyle. The other thing I want you to do is

think about fitting your work style and when you do different types of work with your different energy points of the day. Right? So, for example, I'm the most creative and I have the most my best ideas first thing in the morning. I wake up full of ideas. I'm a complete nightmare to live with, right? Cuz I'm I'm like out of bed on things straight away. I don't like lie there and doze and wake up slowly. I'm like straight into it. And then in the afternoon, I'm like not as not as energetic. So, that's

why I have my day so that I do the stuff that requires me to be creative and energetic in the morning and then stuff that's just more administrative and you know, putting numbers in boxes or something that doesn't take so much creativity in the afternoon. Look at what your energy levels are to make sure that your energy is being your energy fuel is being used correctly to fuel that success. Right? The big lesson of this point is really look at what living richly means right now, not just in the future.

One of mine, for example, is one of my definitions of living richly is to be able to go out for lunch. So, every Friday, pretty much, I'm out for lunch because the fact that I have the freedom, the flexibility to sit and have as long a lunch I want on a Friday makes me go, this is the life that I want. This is the way to do it. Right? So, and another thing So, one of the things we have to do is make sure we we do those things. Another great lifestyle tip is that you want to make sure you prioritize

building your business over all of the client work you do. Well, now that sounds like really selfish, but it's a bit like on a plane when you get when you get that safety announcement, put your own mask on before helping others. The reason is I speak to so many people and who who are like, "Oh, I'm I'm just haven't got any work this month cuz I was so busy last month." And I had that exact experience. When I was a gigging entertainer traveling around the world speaking at conferences, and I'm

working for people like Mercedes-Benz and for Mars and for Yahoo and all these big companies, I'm really in It's really intense work doing all these these product launches for them and and all these entertainment gigs at their conferences. And I would find that I would go through September and October, which was really busy conference season, and I would be so busy doing like 40 gigs across those two months, and then I would get to November and have pretty much nothing in. And I would look at my calendar for the

next 6 to 12 months, and it would be quiet. Why? Because I was so busy delivering the product, the service, in this case entertaining, but for all of us the things that we do, that I didn't have and I didn't make any time to make sure I was continuing to fill my future pipeline. So, that's the reason we want to make sure that every day we are doing something for our business, and we're doing it before we do delivery, before we do the stuff that we need to do for our clients. You're going

to put your on mask on first. So, my personal rule is, cuz I work really well, my energy is really good first thing in the morning, I I I get up at like 5:30 in the morning and I start working at about 6:30, 7:00. So, from 7:00 until 11:00 a.m., I am working on our business. I'm working on stuff that's going to get us more sales. That's going to improve our reach. That's going to be the strategy of our business. I'm doing the stuff to build our business. So, that's why I have all the rules in

my calendars where people can book calls with me where there are no booking slots for meetings with me before 11:00 a.m. The other thing I have is So, that means I can always do the work on our business first. The other thing I have is I have no meetings on Fridays. There's no booking slots for meetings with me on Fridays because that allows me to do the deep work. If I need to do a bigger project, if I'm writing an entire marketing plan or a sales funnel or a new offer, I'm going to do that on a

Friday because I want a full day and I highly recommend this where you have one of your working days where it is meeting-less, completely no meetings allowed. Just turn the availability off on your calendar booking system. The reason I expect it I would I would recommend I expect I reason I recommend you do that is because when you're in the flow with something, maybe you're writing a a new sales page, right? Just take that as an example. You know what it's like? It takes you a while to get

in flow. It feels really junky at the beginning, but once you're in flow, oh my god, the words are just flying out the ends of your fingers. It's amazing. But the worst thing in the world for that is you having to keep Oh, I'm keep just checking the clock because I've got a meeting at 5:00 or 3:00 or 2:00. I need to make sure I don't miss that meeting. That's going to kill flow. That completely kills your flow. So we're going to have a whole day where you can just be like, "Boom, I'm in this." And

some days, the beautiful thing about that is some of those Fridays, there is no big project and guess what you do? You chill the hell out because we didn't give up the 9:00 to 5:00 to work the 24/7, which is what which is I see so many people busting to go doing. Have a four-day week. Why the hell would you work for yourself if you didn't if you couldn't do that, all right? Okay. Number six is cash versus wealth. Here's a brutal truth that not many people want to hear. And that is making sales is not going to

make you wealthy. I really mean it. And it took me far too long to realize this and I would love to pass this on to every single one of you. In fact, it was this idea that gave me the idea for this entire video. This is the thing I wanted to share with you. So please listen really carefully cuz you've made it this part what this way this far through the video. Easy for me to say. So here's the idea. Making sales is one of those things that requires your energy. And every time you put energy in, you're going to get more

out of it. And growing this business of yours, your coaching business, your marketing business, your your your membership, your coach your coaching, your courses, whatever you're doing. That requires sales. I don't know about you, but I've had days in the past few years where I'm like, "I'm so tired. I'm so very tired. I'm tired of making sales and I don't want to have to do this till I'm 80." Like I'm 42 now and I'm almost I'm 42 this summer. And I don't want to make sales

forever. And the truth is sales don't really compound. Like they're they're very much like we're making a sale and we move on to the next sale and then we make the next sale get a person to buy more stuff. That's fine. We're increasing value there. But what we actually are going to create wealth from is not sales. It's not cash. What we want to do is and I wish I'd heard this earlier. I wish someone had said this to me earlier, but I figured it out. I've got to share this with you.

I really believe and this is not financial advice. I'm not qualified in anything at all, right? So please seek a professional on this. But what I really believe was going to make me the most wealthy is using my education business to generate cash that I then put into investments. Generate the cash using this business and fund investments with them. And that's where you're going to invest in pensions, retirement, ISAs, you know, whatever it is in your in your country and use those vehicles, those financial

vehicles, to actually create wealth. And by shifting that, I know that in 10 years or 20 years time, I won't have to need to work, make sales, create products or services. If I want to to fill my days, I can, but I'll no longer be stuck in that cycle of, "Okay, what are we doing this quarter to bring in the numbers. We're going to create this hugely valuable asset in our financial freedom. So, the big thing we really need to do is get really good at understanding ways of tax efficiently, legally, and

ethically putting money into our future so that we can actually So, we're investing now so that we've got great wealth in the future. I don't know if you know this, but Warren Buffett, who a lot of you will say is the best investor of all time, actually, statistically speaking, has not done the best investment picks of anyone in history. He has not done that, but he is the wealthiest. Why? Because he invested earlier. He's had his money in the funds getting all that compounding interest for the longest

amount of time. That's how he's done it. So, we want to get in that game as soon as possible. So, that's this rule before we get into number seven is use this business to generate cash that you then go and put into investments which will create the wealth. That's how you actually get rich and free. Number seven is scale yourself. I see so and I speak to so many coaches and course creators and educators like us who are passionate about what you do and you end up exhausted, worn out. And

the reason that happens is they're trying to do everything. And in trying to do everything, they're also dropping the ball. They're missing opportunities. They're creating more customer service, and the answer is so simple. You are going to scale yourself through some really simple automation. Really simple automation. Every email marketing and CRM platform can do this. You are going to automate the repetitive tasks to make sure that you can have consistent results. And this works in two ways. One, you'll

actually make more money that you can then use for the wealth practices we talked about earlier, but also you will not be as exhausted. It's more predictable. You could It works hands-off. So, for example, if your business relies on you manually telling people about the next offer they could buy once they've enrolled in one program, that's not a good situation because if you're sick one week or or you're off on a holiday one week or you're taking care of your kids one week or you're or

something's going on with your parents or your family, then that's probably not going to happen. Whereas, if after someone's bought item A, 3 days later they always get an SMS or an email or ideally both, that tells them about the next thing that they could be doing, the next thing they could be buying from you, and that happens whether you're on holiday or you're dealing you're sat by your your parents' bedside in hospital, whatever's going on, those emails are going out,

those upsells are happening 3 days after they buy the thing, come hell or come you know, come hell or high water, no matter what's going on, you are going to make those sales and you're going to make them predictably the same time every single time. Same with onboarding clients. If you're manually onboarding clients and making sure they're in that system and doing that and sending them that email and if that's happening every single time, again, there are holes people can drop

through, which creates more customer support costs, more customer support time, it gets the customer to be a little bit unhappy, which means they're more likely to have asked you for a refund or at very least not getting great results from what you do and what you teach them. If if you're doing invoices and sending out contracts, you should not be manually following up on hey, you should pay your invoice. Hey, please sign your contract, right? We shouldn't be doing that. That should all be

automated cuz now you're going to end up with more people paying their invoices on time and more people signing their contract. And again, it doesn't rely on you looking at your already email inbox and going, "Oh, yeah, I need to chase those people." You're going to move people through these pipeline stages automatically. You're going to notice when someone's paying interest. You need to have stuff set up automation so when people, "Hey, this person has checked out my sales

page or my call booking page three times in the last 30 days." That person is showing a degree of interest. We don't want to be manually trying to figure that out. We want to have automated systems in place, which are so simple to do these days, where that where it's going, "Oh, that person's done that thing. I'm going to kick off that this automation." When you do that, it means it doesn't matter what's going on in your life, 3 days after they've done that, this

other thing happens. Not relying on you having to notice it, and sometimes it happens after 3 days, sometimes it happens after 5 days. The result you're going to get from following up with someone 3 days later is going to be completely different to the result you're going to get by following up with them 5 days later. One will be better than the other, and you're going to figure out which one it is, and you're going to automate it so it always happens at that point. Also, if you're

doing it manually, there's human error where you might say something differently each time. You might say one thing to one person and that works, and you might say something slightly differently the next time to the other person, and it doesn't work quite as well. Whereas if the whole thing is automated, you're always saying the same thing to those people at the right time at the same time every single time. Then it becomes predictable, and that allows you to measure it and improve it. And

that's the next point on this, which is you want to review and optimize those automations regularly so that you are fine-tuning them to get the best results. So now what you're doing is you're building a scalable, predictable machine which frees up your time, and it doesn't matter now whether you've got 10 clients coming in a month or 100 clients coming in in a month, it doesn't break. They're not waiting. You're not overwhelmed because the automations are taking it

They're They're taking care of it all. So, you're freeing your time and you're multiplying your impact. In fact, if you want to see the exact system I use to multiply my impact and bring the sales in at scale, check out this next video. I'll see you there.