In this week’s episode, I visit with Alastair McDermott, founder of The Recognized Authority. Join us as we chat about the benefits of a niche, what horizontal and vertical niching and specialization  means, and why you shouldn’t be afraid of narrowing the pool of potential clients.

Find out:

• Why being a jack of all trades isn’t helping you get more clients
• Why referrals are dangerous
• What you can you do for marketing instead of asking for referrals
• How niche and specializations fit in with building a scalable and saleable business
• How a solid workflow can help you
• The symptoms that your business  needs to specialize

Alastair McDermott is an author, consultant & coach who hosts The Recognized Authority Podcast and The Specialization Podcast. Alastair helps consultants & invisible experts to become The Recognized Authority in their field so they can have more impact and command higher fees.

Connect with Alastair at The Recognized Authority:

https://therecognizedauthority.com/podcast/

https://www.linkedin.com/in/alastairmcdermott/

https://twitter.com/WhatStrategy 

https://www.youtube.com/TheRecognizedAuthority

https://www.instagram.com/RecognizedAuthority/

https://podcasts.apple.com/us/podcast/the-recognized-authority/id1552201264

https://podcasts.apple.com/us/podcast/the-specialization-podcast/id1593107395

Listen to Erin when she guested on Alastair’s podcast here: https://therecognizedauthority.com/leverage-your-expertise-with-intellectual-property/

We would love you to consider supporting Alastair’s favorite charitable organization: https://action.aclu.org/give/now

Connect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.

Music credit: Yes She Can by Tiny Music

A Podcast Launch Bestie production