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AI generated podcast summary

In this episode, we talk about who you're really competing against in real estate right now, and it's not the number one agent in your market. It's the ads.

I share about an email that landed in my inbox from Zillow claiming mortgage rates just dropped when they actually hadn't. Instead, rates went up that week.

I then use this email to show you exactly how these companies operate, and why getting a mortgage through Zillow can mean they end up with your client, not you.

From there I break down the four audiences I use to take a dead social account and turn it into one that actually generates business: the general public, people who've engaged with your content, your followers, and everyone sitting in your CRM.

I explain why running one ad to a stranger and giving up when nothing happens is the reason most agents think ads don't work, and I hand you a script you can steal word for word to move people through each stage.

I talk about organic content and paid ads and what it all actually costs. We discuss what a real ad budget looks like and why waiting to buy a nicer camera is the thing keeping you stuck, not the ads themselves.

If your account isn't growing or you're posting without any real strategy behind it, this episode hands you the entire structure, from start to finish.