We’ve talked about employer branding on the podcast before and today we go a bit more in depth, exploring employer branding with Brad Corbet from Motionworks. Motionworks is an employer branding and talent attraction consulting company that supports companies for building their brand to hire the best in the Japan market. In the episode, Brad shares with us some of his specialist knowledge of employer branding, talent attraction and recruitment content, and how Japanese companies can utilize these tools to find and hire the best candidates.
In this episode you will hear:
- What employer branding is
- About the current employer branding landscape in Japan
- Brad’s tips for using social media to enhance employer branding
- The importance of being genuine and transparent in your content
- How employer branding can help companies with diversity and inclusion goals
About Motionworks:
Motionworks is an employer branding and talent attraction consulting company that supports companies in Japan to attract the best talent. They started up in 2019 with the mission to shift away from traditional forms of recruitment and focus on content (mostly video, podcasts and blogs) to help companies gain an edge in the candidate-centric market in Japan. Motionworks works with a range of companies for video content creation, strategic employer branding consulting and talent attraction.
About Brad:
Originally from St. Louis, Missouri and born and raised there. Brad attended college in Missouri for about 2 years, then was contacted by a US Navy recruiter to join the navy so he dropped out of college, joined the US Navy and got sent to Japan. That was in 1990. Brad has been here ever since and has had many jobs that finally led him to his current role as Managing Director of Motionworks.
Connect with Motionworks:
Website: https://motionworks.co.jp/
YouTube: https://www.youtube.com/channel/UCSxpEibw5TmRp3U8cFzcuQg
Connect with David Sweet:
LinkedIn: https://www.linkedin.com/in/drdavidsweet/
Twitter: https://twitter.com/focuscorejp
Facebook: https://www.facebook.com/focuscoreasia
Instagram: https://www.instagram.com/focuscorejp/
Website: https://www.japan.focuscoregroup.com/
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The FocusCore Podcast is hosted by David Sweet and produced by Podlaunch with Jayne.
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