Starting a fashion brand sounds exciting – but when you don’t have experience in the retail industry, the reality can feel overwhelming fast.
In this episode I’m joined by Faye, founder of Fable Petite – a womenswear brand designed specifically for petite women. Fae is halfway through the process of developing her first collection and generously shares what she’s learned (and struggled with) so far.
From the emotional rollercoaster of product development to the challenge of navigating supplier conversations without a background in fashion – this is a real, unfiltered look at what it's like to build a brand from scratch.
We talk about:
- What Fae thought product development would be like vs what it’s actually been
- How she’s navigating supplier conversations with limited experience
- The mindset blocks that show up when you're doing this for the first time
- Why so many early-stage founders feel overwhelmed – and how to move through it
If you’re in the early stages of building a product-based business and feeling unsure or underqualified – this episode will make you feel seen, supported, and way less alone.
🧵 Follow Fae’s journey:
🎧 Like what you hear? Subscribe, leave a review, or share with a founder friend who’s just starting out.
Support the show
The Freedom Method Podcast is for women on a journey to find freedom through online business. Whether you're in a 9-5 or you're already a female entrepreneur, but your business is feeling anything but free - this podcast helps you build an online business that works for you, not one you work for.
Hosted by Sophie Biggerstaff - online business coach, strategist, and founder of the Freedom Model Method.
Subscribe for real female entrepreneur stories, practical strategies, and conversations about building an online business.
Find Your Starting Point:
🔍 Take My FREE Quiz: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-seekers-quiz
📖 Grab My Playbook: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-founder-playbook
🎓 Work With Me: https://www.itssophiebiggerstaff.com/#workwithme
Connect:
🗣️ LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-business-coach/
📸 Instagram: https://instagram.com/itssophiebiggerstaff
