Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss lifestyle branding with YETI and the story of Disney California Adventure Park’s brand withdrawal.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/brand-story-breakroom-lifestyle-branding-with-yeti-and-disney/

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Chapters

(0:00) Introduction of Episode

(1:00) Steve’s Introduction to Lifestyle Branding

(1:25) YETI’s Lifestyle Brand

(2:00) Your Brand as a Sidekick

(3:27) Creating a Community Around Your Brand

(4:50) Knowing Your Audience’s Needs

(6:18) When Lifestyle Branding Doesn’t Work

(7:56) Lindsey’s Brand Introduction - California Adventure Park

(8:33) The Jobs to Be Done Theory

(9:00) The History of California Adventure Park

(10:16) The Missing Disney Experience

(14:36) Outro