As an SEO or business owner, if your focus has been on organic SEO or local SEO, or maybe you’ve spent some ad dollars on Google or Facebook, there’s a huge opportunity for you in a search engine called YouTube.

You may be saying, what is the big deal?

Well, users come to YouTube to research and learn about topics. And it’s not like paid ads on Google or Facebook that use disruption tactics.

YouTube videos also show up in Google’s organic search results and Google Local search results.

YouTube videos can amplify the organic content message that you have.

Today’s guest, Jeremy Vest, has been working to figure out YouTube’s secrets for the past 15 years. And his customers have about 30 billion organic views on YouTube. 

YouTube, though is kinda an enigma on how you show up.

Bio

Jeremy’s been a YouTube coach for almost 15 years. His customers have over 20 billion organic views on YouTube. He’s worked with dozens of the largest brands and creators in the world. He’s spoken at VidSummit, Vidcon, and Social Media Marketing World and founded Video Marketing World. 

Resources

YouTube – https://www.youtube.com/@creatorunlock

LinkedIn – https://www.linkedin.com/company/creator-unlock/

Creator Unlock Website – https://www.creatorunlock.com/coaching

Key Moments

1:20 – Jeremy talks about how YouTube serves up content to its users, the importance of watch history, and a niched focus for creators.

6:09 – In this section, Jeremy breaks down further the importance of niching down as a creator on YouTube.

11:13 – In this section, Jeremy talks about the most common issues creators have when setting up their channels, creating content, or generally where things go wrong.

14:12 – How do you get traffic to the YouTube channel and its videos to start with? – What should you focus on first?

16:45 – How can a YouTube coach help you improve your appearance on YouTube?

18:30 – Learn what’s new on YouTube for 2023.

21:26 – How can you work with Jeremy?