This is Part 3 of the Leadership Under Pressure series on Accounting Voices.

For more than a decade the accounting profession has repeated the same message. Advisory services represent the future.

But AI and automation are now forcing a deeper question

Is advisory truly embedded in accounting firm operating models or is it still aspirational.

In this episode Rob explores:

1. Why advisory is not simply another service line

2. The metrics contradiction facing accounting firms

3. The identity shift required for advisory leadership

4. The forty million dollar firm advisory scenario

5. The PE backed advisory expansion challenge

If firms want advisory growth they must redesign pricing, incentives and leadership expectations.

You can watch this on YouTube here: https://youtu.be/ACmxNM2mIp0

Come and join our Accounting Voices Collective on Linkedin to find out more about our shows and virtual networking events: https://www.linkedin.com/company/accounting-voices

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The Accounting Voices Podcast serves accounting firm leaders, managers and partners looking to build their executive presence, influence and credibility both internally and externally. Host Rob Brown delivers insights to help professionals strengthen their personal brand, stay informed about industry changes and navigate disruptive forces affecting accounting business models and trends. Check out the show on your preferred podcast app or platform, or go to the Accounting Voices YouTube channel for all of the episodes in video format. https://www.youtube.com/@accountingvoices

Rob works with consultants/experts in the accounting space via personal interviews to create video snippets and thought leadership pieces. If you have success stories, valued expertise or a brand that needs amplifying, but lack the time to create thought leadership or video content, chat with Rob on LinkedIn: https://www.linkedin.com/in/therobbrown

If you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore.