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288. I Pulled Back From Social Media. It Performed Better.
Episode 28811th May 2026 • On Your Terms® • Sam Vander Wielen
00:00:00 00:41:50

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What if stepping back from social media was actually the thing that made it work better for your business?

I'll be honest with you: my relationship with social media has been a lot. It helped me build a multi seven-figure business. Then it became my number one addiction. Then it turned into a coping mechanism I reached for every time life got hard. And then, after losing both of my parents, I basically wanted to throw my phone into the ocean and never look back.

In this episode, I'm sharing the full, messy truth of my relationship with social media, including the part that surprised even me: that since pulling way back, my content is performing better than it ever has. But here's what's different about this conversation: it's not just a "hire a team and disappear" story. It's a real mindset shift that I believe anyone can adopt, no matter what size your audience is or what stage your business is at

In this episode, you'll hear…

  • Why my relationship with social media went from exciting opportunity to full-blown addiction (and how grief changed everything)
  • The honest truth about why pulling back actually made my content perform better
  • The specific tools and strategies I use to protect my time and attention without disappearing from my business
  • How I restructured my content creation process so I spend less time on the app but show up with way more intention
  • Why posting less might actually be the smartest move you can make, even if you have a small audience

Click here to find the full show notes and transcript for this episode.

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