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27: Brand Marketing & The Messy Middle: The Evolution of B2B Buying - with Shama Hyder, Founder & CEO of Zen Media
Episode 2723rd August 2023 • Women in B2B Marketing • Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.
00:00:00 00:47:34

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In this episode of Women in B2B Marketing, host Jane Serra interviews Shama Hyder, Founder & CEO of Zen Media. They discuss Shama's journey into B2B marketing, the challenges and opportunities in the industry, and the importance of building a strong brand.

Shama talks through:

  • how the buying process in B2B has changed
  • brand and its influence on customers throughout their research and decision-making process
  • leveraging trust, repetition, and engagement to drive revenue
  • measuring the impact of ads - beyond clicks
  • the important role of PR in B2B marketing
  • benefits of leveraging influencers to reach niche communities
  • her journey as an entrepreneur in B2B marketing
  • creating environments where you can thrive.

Key Links:

Guest: Shama Hyder -

Host: Jane Serra -

Zen Media -




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