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84. Is Starting a Podcast Worth Your Time Right Now?
Episode 841st September 2026 • Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants • Annie Franceschi | Brand + Business Strategist
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Have you been wondering whether starting a podcast would actually be worth your time?

With so many ways you could market your business, it’s easy to get pulled into a strategy simply because it seems to be working for someone else.

But just because something could help your business doesn’t mean it’s the smartest place to put your time, money, energy, and focus right now.

This episode kicks off my new "Worth Your Time" Series, a special 4-part collection designed to help you make smarter decisions about the business-growth strategies competing for your attention.

And we’re starting with podcasting.

Before launching this show, I spent five months researching podcast strategy because I knew it would be a major commitment. Nearly two years and more than 80 episodes later, I’ve learned a lot about when podcasting can be incredibly valuable — and when I’d recommend focusing somewhere else first.

✨ If you’ve been circling the idea of starting a podcast and want a clearer answer about whether now is actually the right time, this episode is for you.

🎯 You’ll Discover:

  • The question I wish I’d asked before starting my podcast
  • What surprised me most about how the show actually grew my business
  • Why the same strategy can be brilliant for one business and a distraction for another
  • The business conditions that can make podcasting far more valuable
  • How to tell whether your answer is “yes,” “no,” or “not yet”

🤝 Special Bonus to Work With Me This September:

If this has you thinking, “I don’t actually know what strategy I should be focusing on right now,” this is exactly the kind of question I love helping you answer.

Inside Package Your Process™ with the Expert, I help you get clear on what you do, package your expertise into a clear offer or framework, and create practical messaging you can actually use to network, email, speak, market — and eventually, maybe even sit down behind that podcast mic!

🌟 If you book Package Your Process™ with the Expert with me this September, you’ll also receive three months of Action Club for FREE!* 🌟

Establish Yourself® Action Club gives you access to more than 40 of my tools and trainings for streamlining and growing your business, plus an ongoing monthly Zoom to bring me your questions as you move into your next season (and maybe even create a podcast!)

📅 To get started, set a free 20-minute clarity consultation with me now:

➡️ www.greateststorycreative.com/consult

PS - I always take December off, so if you've been thinking about talking to me - right now's the best time before I'm booked up for the rest of the year!

*Promotion limited to PYPE engagements booked during September 2026. Mention this podcast episode during your free consultation to qualify.

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