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How to Discover your Strengths?
Episode 628th July 2021 • Growth Velocity Show - Digital Marketing, Growth Hacking and Startup Tip‪s‬ • Howard Kingston
00:00:00 00:09:23

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#006 - How to Discover Your Strengths? 💪 Unpacking what you’re best at is hard. Knowing your strengths is an important part of that. In this episode, I share 3 ways to discover what you’re best at.

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What's up, everyone. How to discover your strengths as a marketer, as an entrepreneur as a business person in your career, such an important thing?


My name is Howard Kingston from Growth Velocity Academy. And one of the things we help people with is we help people who want to either become an entrepreneur or become a marketer. We help them to fulfill that ambition, launch a business, get customers, launch their career. One of the common questions we get is what am I best at in my career? That's such an important question. And it's a big question. So I just want to unpack part of that today.


One of the things we bring our students through is, when you're thinking about your personal brand, it's important to know what your strengths are, what your passions are, and then what there's a need in the market for. That kind of zone in the middle is an area that you can really excel in. Okay, so I want to talk a little bit about that topic, what are your strengths, how to discover what your strengths are. Because guess what, it makes sense that if you can focus on an area that you're kind of naturally good at, then you're going to be able to go further faster. It's a little bit like this.: I'm not a great swimmer, okay. But even if I wanted to become a professional swimmer, the reality is, for me to be a world-class swimmer, I probably need to be like six foot five, okay, and I'm not, I'm six foot. So the chances of me being able to be a world-class swimmer are small.


However, there are things that I am naturally stronger, and people can look at me and go, Wow, Howard's really good. Whether you believe that or not, you have some natural strengths that other people do not have.


Okay, so I want to talk about three top tips on how to discover those strengths.


Tip number one is success leaves clues. Now, say you're a marketer. Right? One of the things we teach at Growth Velocity Academy is Google Analytics. And the reason businesses use Google Analytics is that it allows a business to look at their website and look at their business and figure out what's working and what doesn't. And guess what that means you can do more of the things that are working and stop doing the things that aren't working. Correct.


Now, wouldn't it be great if we had analytics for our lives? Well, there might not be a piece of software that does that. But guess what, we can still learn the lessons, what's working and what's not working. And that means success leaves clues, just by asking yourself a question such as, what are the 10 accomplishments I'm most proud of in my life, just reflecting on that every once a year, and then again, every year kind of reflecting what really worked for me this year, then you'll start to see some trend. You might start seeing that whenever you're working in a team, seem to get your best results, or whenever you work alone, you get your best results. Or maybe when you take big action, you seem to get great results. So that should give you the confidence that that kind of areas, doing that kind of things is a strength of yours, you can do more of it. Okay, so that's tip number one.


Tip number two is to get some outside perspective. There is a saying that you can't always read the label from inside the bottle. Okay. And I think that's a great thing.


You know, what your own strengths are maybe what your positioning in the market is because sometimes you can just be too close to it to actually understand, like, what are my strengths. And the reality is a load of people will see you as having the strength and something that you might not realize. So it's really good to get outside perspective. So in this tip number two, I'm going to recommend that you a few resources that can give you that a bit of outside perspective. There's a number of personality profiling tools out there, that will give you some perspective on what you're naturally good at. All right, so one of my favorite ones I did recently is one called Colby. There is a small charge for doing the Colby test. I find it incredibly useful, things which I almost took for granted. It really reflected back on me.


Okay, so one is the Colby test. The next one is something called Strength Finders, which is a book you can buy on Amazon. Colby is a test that you do online, and the Strength Finders test again will give you some perspective or tell you what are you naturally good at what jobs would you naturally be good at. Okay. And then the third is one that I came across recently as well is this book here, which I've just finished Unique Ability. This one's a little bit more expensive than the others, I think it's about 50 pounds.


But again, it just gives you another great perspective on what you're naturally great at, okay. These are all data points and they should all feed into giving you some perspective on what you're naturally good at.


Okay, so tip number one is to reflect yourself. And this one's very, very complex. All right, like you'll definitely need a few Ph.D. scientists to do this one. I'm joking, by the way. Tip number three is to ask, just ask some friends. When was the last time you asked some business colleagues or some friends that know you? Hey, what do you think I'm Best at? You've probably never done it. But they will see things in you that are like a superpower. Right? That they think oh, that you know how he's so good at that one thing, or I come to Howard if I had a problem with this thing. And there are things that you probably don't see you almost take for granted that other people see as a superpower in you. And you'll never find that out until you ask. Okay, so my recommendation there is you can either ask some friends


you know verbally or you can do a questionnaire and survey and that's something I do and I share with our level two program. Escape Velocity members, we share a survey so they can get a deeper understanding of what their strengths are from people they work with or friends. Okay, hopefully, that's useful.


So the three things just a reminder are one is to reflect yourself to is to get you some personality tests that can give you some extra data points. And then tip number three is to ask.


Okay, hopefully, that's useful. I'd love you to share in the comments below. If you know what do you think your strength is, if there was one thing that you thought you think your strength is right now, I'd love you to share in the comments below. Okay, peace out and chat soon. That's it, guys. That is the Growth Velocity podcast. I'm Howard Kingston. Thank you for listening. Now, as always, if you found this valuable, please please subscribe to us and leave a rating and a review. The more that you do that, the more we will be able to impact more people, more people will hear about the show. And lastly, if you haven't already gotten a copy of our growth toolkit book, you can get that completely free of charge is just waiting for you and I'll see you in the next episode.