Building a business and brand isn’t easy, but with the right strategy, the rewards are massive. In today’s episode, Lauren shares a powerful content diversification strategy that led to a client cutting their cost per lead by 50%.
We also explore valuable lessons from Alex Hormozi, including his approach of giving away valuable content up front, without expecting anything in return. He achieved over $80 million in book sales in 24 hours after years of sharing free, valuable content with his audience.
We’ll show you how you can implement Hormozi’s strategies in building your brand. Plus, we offer a free demo of our content diversification and sales funnel strategies that you can copy and scale your business. Tune in for this and much more!
In This Episode:
- Case study: Five horsemen of the ads apocalypse
- Creating tailored ad copies with Meta AI
- Marketing qualified leads vs sales qualified leads
- Lessons from Alex Hormozi’s $81m book launch
- Content diversification strategy demo
- Alex Hormozi's $100M money models
- The power of consistency and showing up
Resources Mentioned in the Episode:
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Mentioned in this episode:
https://www.activecampaign.com/
https://www.tiereleven.com/bfcm-holiday
https://unbounce.com/pt/
www.ActiveCampaign.com
