In this interview, we speak with Shell Horowitz, founder of Going Beyond Sustainability. With decades of experience in both the business and environmental spaces—helping companies braid them together profitably for more than 15 years The best-selling and multiple-award-winning author of 10 books including Guerrilla Marketing Goes Green (34 months on Amazon.com’s category bestseller lists) and Guerrilla Marketing to Heal the World (on two bestseller lists on its release in April, 2016). Shel is a TEDx Talker and International Platform Association Certified Speaker, Shel has given talks like “Impossible is a Dare” and “Making Green Sexy” as far east as Istanbul and as far west as Honolulu He's both a marketer and an activist since he was in high school, Shel’s consulting offers a unique perspective on how to successfully combine business success with social betterment—not through guilt and shame but using enlightened self-interest Frequently interviewed in major media, Shel has been profiled and quoted in Forbes, Wall Street Journal, New York Times, Entrepreneur, ABC News, BBC News, Voice of America, NPR’s Marketplace, Boston Globe, and dozens of others